FEATURED ARTICLE — November 23rd, 2017
We have witnessed something amazing in recent years: people have begun to value content marketing and invest in. I mean really value it. This is clearly reflected by the increase of the cost of copywriting services and by the prevalence of good content.
I’m so happy to see that people have moved away from spammy, keyword-stuffed articles and have started to invest in content that is actually valuable to their readers and viewers.
However, I know that there still are skeptics out there. People who’d rather spend their marketing dollars on PPC ads or old-school SEO.
This article is for them.
Before we dig into the content marketing stats, I want to clear up one thing: You don’t need to make a separation between content marketing and SEO. They work best together, like a perfectly balanced peanut butter and jelly sandwich. The same goes for social media. Everything you write or produce and then set free into the world to capture leads or convert existing ones is content marketing. From the SEO-friendly blog post to the Instagram hashtag you spent hours researching, all these things are content marketing tactics.
The short theoretical interlude is over; let’s take a look at some of the stats that make B2B and B2C companies invest in content marketing.
10 stats that prove content marketing is the best investment you could make
Whatever your biggest business challenge, odds are content marketing can solve it without breaking the bank. Let’s see proof No. 1:
1. Content marketing generates more leads than traditional methods
Generating leads and traffic is the top marketing challenge for businesses, according to HubSpot.
And now for the good news: content marketing can generate three times more leads...
Google launched the Chrome browser in 2008 and it quickly became the most popular browser on the market. Statistics reveal more than 50 percent of users (and likely many more than that) use Chrome on a regular basis.
Chrome has become the world’s most… Read More
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We’ve been waiting for this for quite a while, haven’t we? That moment when we can say that we know for sure what Google bots like about our website and what they don’t like.
Well, the following metrics aren’t exactly coming from Google, but close… Read More
Business & Marketing News
New clients are essential to the success of any business so make sure you keep up consistent efforts to draw in new leads you can then turn into paying clients.
To accomplish this, you need:
Have you taken the steps to define your ideal… Read More
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As a content marketer, do you often find yourself frustrated while answering these questions:
How do I break the content clutter and get more visibility for my brand?
What is the best way to build a growing audience for my content?
Stressed? You’re… Read More
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Eric Schmidt, executive chairman of Google parent company Alphabet,… Read More
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In fact, the Microsoft-owned video-chat app has been rather hard to download for the past month because it is almost impossible to find on any Chinese app stores,… Read More
When it comes to robotics, China is thinking big—and long-term. The goal: to turn its own economy into a powerhouse powered by robots, while also becoming the world’s leader in manufacturing the technology.
“They’re investing in long-term… Read More
Social Media News
By Julia Angwin, Ariana Tobin and Madeleine Varner, ProPublica
In February, Facebook said it would step up enforcement of its prohibition against discrimination in advertising for housing, employment or credit.
But our tests showed a significant… Read More
Have you been wondering how to best present your new brand on social media so you can gain more attention? Have you ever wondered how to use social media to directly influence sales of your goods and services? Do you want those that come in contact with… Read More
If your brand is not on Pinterest this holiday season, you may be missing out on a significant sales opportunity.
Pinners are 35 percent more likely to buy gifts than non-pinners, according to the social media site’s stats. And, when pinners do… Read More