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FEATURED ARTICLE — January 17th, 2017

DIY SEO: 8 Tips for Search Novices

“SEO is not about building links, it’s about building relationships to earn the links.”

― Nahid Hassan, CEO/SEO analyst/digital marketing strategist at Bizcope

For those just entering the realm of SEO, it can be an overwhelming undertaking. It can be challenging to understand the basic tenants and concepts of the practices and with more than 200 ranking signals to worry about, SEO can quickly become a nightmare.

For this reason, many SEO rookies turn to more “experienced” agencies or SEOs to handle the tasks, but end up with minimal results and a much lighter wallet. I suggest starting the process yourself; it’s never a bad idea to understand the process intimately, even if you seek help later.

If you are still new to SEO, understanding the basics
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BREAKING NEWS

Nest

Nest Launching in Germany, Austria, Italy, Spain

Nest is coming to four more European countries in the Alphabet-owned home automation firm’s continued push to take its technology global. The outdoor Nest Cam. As of Feb. 15, Nest products in the appropriate language will be available for purchase… Read More
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Facebook Set to Battle Fake News in Germany

Facebook is gearing up to take its fake news filtering tools to Germany. The social network last month announced a number of updates to its News Feed to deal with bogus news stories to make the reporting of hoaxes and the flagging of stories as… Read More
money

How Trump Could Kill a Plan to Get You Overtime Pay

By Justin Elliott, ProPublica Donald Trump ran for president as the billionaire who would champion working people. As the president-elect put it in one of the major economic speeches of his campaign: “Too many of our leaders have forgotten that it’s… Read More

Technology News

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Leadership Legend: How Technology Has Changed the Way We Lead

Exceptional leadership requires different qualities and attributes for a person to be able to spearhead a business. Factors like focus, stoicism and persistence are at play. But in today’s modern world, a great deal of technology and innovation… Read More
Apple Music

Jimmy Iovine Confirm’s Apple’s Plan to Offer Original TV and Movies

Apple executive Jimmy Iovine, who is also well known as a record and film producer, this weekend confirmed media reports that the iPhone maker is branching out into offering original content as part of its Apple Music subscription service. “At Apple… Read More
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How Artificial Intelligence is Transforming Creative and Data Marketing

Artificial intelligence has already infiltrated consumer lives.  Snapchat leverages machine learning to face-swap; Toyota has announced $1 billion in research while Tesla pioneers self-driving cars; auto-pilot has been improving its intelligence for… Read More

SEO News

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10 High-Performing SEO Content Habits to Form in 2017

The New Year is a time of resolutions and commitments to changing behavior and getting better. If you’re like most content creators, it’s likely you want to use 2017 to make your content better and enjoy a higher ROI from the material you develop. One… Read More
SEO-Tips

5 Rules for Crushing SEO in 2017

“SEO is all about user experience and presentation. We often forget who is our eventual visitor, it’s not Google, it’s your visitor, it’s your user, make him happy, [and] Google will make you happy.” ― Ali Raza, Chief Executive at Aarswebs Right… Read More
Google search

2016’s Top Searches Reveal Key SEO Trends

“Google is evolving into thinking more and more like humans do. This is great for two main reasons: a) When you’re writing for people you’ll also be writing for Google; b) If you help your visitors by answering their questions or by offering a solution… Read More

Social Media News

Image courtesy of (jannoon028)/ FreeDigitalPhotos.net

13 Ways to Use Twitter as an Effective Marketing Tool

Twitter has effectively been our micro-blogging friend for a decade, changing the face of marketing. With this great marketing tool, one can easily convert 140-characters into an effective and succinct sales pitch. Here’s how… 1. Profile Set Up Your… Read More
pinterest_ipad

Pinterest Turns to Artificial Intelligence for Pin Recommendations

Pinterest is bringing artificial intelligence (AI) to its platform to offer up better pin recommendations to its users. Related Pins, which appear beneath pins, will now have deep learning applied to them, making them more relevant by using the data,… Read More
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Facebook Journalism Project to Forge Ties With News Providers

Facebook wants to help ensure quality journalism is reaching its users. To that end, the social networking firm has started the Journalism Project, a bid to have stronger relationships with trusted news organizations as well as doing more to manage the… Read More

Infographics

Business & Marketing News

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5 Top Platforms to Create a Logo

A logo is a defining symbol of any business that helps you reach out to your target audience. However, beginning entrepreneurs often make a mistake, failing to realize the importance of a good logo. Early branding is imperative to success. It’s the… Read More
website

Improve Your Website’s User Experience with Data

When it comes to business, data can be one of the most valuable resources you have. As we are seeing how it affects the way many businesses are now operating, it is clear it will be even more important in the future. If you want to create meaningful connections… Read More
Business Woman

Technology Tricks: What Your Business is Missing

Managing your small business these days is an easier task, thanks to advances in technology. There is something out there for every business owner from online HR management to mobile tech that brings your connections and networking closer. Knowing the… Read More

Other News

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Google Image Compression Feature Saves on Mobile Data Usage

Google has a new tool to help you be as careful as possible with your mobile data plan. The tech giant’s new technology, dubbed RAISR, uses machine learning to produce high-quality versions of low-resolution images. “Traditionally, viewing… Read More
YouTube logo

YouTube Super Chat a New Way for Content Providers to Monetize Their Channels

YouTube has launched a new way for viewers to be heard during a livestream; one that is profitable for channel owners. Dubbed Super Chat, the new tool enables viewers to pay to make their comment stand out in the chat stream. Anyone watching a live… Read More
Image courtesy of (stockimages) / FreeDigitalPhotos.net

An Essential Checklist for Your Next Business Videocast

Back in the day, it was hard to get people to attend public events because of logistics. Either people lived too far away from your venue, or people couldn’t make it because the event was scheduled at an inconvenient time. But thanks to technology,… Read More

PRESS RELEASES

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Are Legacy Companies Giving Customers What They Actually Want Online?

DENVER, CO — In 2007, Facebook became a standard communication tool. The Social Age had arrived. Now, a decade later, many legacy companies have yet to acknowledge the true impact, and embrace the power, of social media. Yes, they’ve leveraged social… Read More
inirv-react

Inirv React, the Smartest Home Safety Device That Turns off Stove Burners Before Structure Fires Can Start

Durham, NC — Inirv React is the most intelligent IoT kitchen gadget that can potentially save lives. Inirv React attaches directly to virtually any existing gas or electric stove knobs and is designed to detect and react to hazardous situations to… Read More
Image courtesy of (noomhh) / FreeDigitalPhotos.net

Predictions for IoT in 2017: LPWA Technologies, Connected Cars, Smart Cities

2016 was a busy year for telecoms operators in the IoT market, most notably in low-power, wide-area (LPWA) technologies as NB-IoT and LTE-M approach full commercial deployment. Analysys Mason’s analysts and consultants outline our expectations for… Read More

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