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Include a contact method - Web sites are created by human
beings, and web surfers appreciate knowing they can communicate
with someone. Some webmasters like to include a "mailto" link
on every page. I prefer using a link to an email form so my
email address is not harvested by spam robots. Whatever method
you use is fine, as long as visitors have a way of reaching you.
Today's tip is by Richard Lowe, webmaster of
Internet Tips and Secrets
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WebPlus 1
(9.2 MB) is a free HTML editor that comes loaded
with features, including professionally designed templates,
Web wizards for instant Web sites, animated GIF wizards,
animated marquee wizard, a logo/graphic module, spell checking,
a thesaurus and much more.
If you have a Webmaster App that you would like listed on the SPN site, send us an email with details to:
wapps@sitepronews.com
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Website Awards
is a great free resource. The site offers
a downloadable award site worksheet which you can use to
submit your site to 600+ rated award sites. Website Awards
also has a useful webmaster resources section as well as
articles about awards and much more.
Think your web site qualifies as a SPN Site of the Day, send us an email with details to:
sotd@sitepronews.com
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In the coming months, we plan to provide our visitors with one of the
most comprehensive EBook link libraries on the Web. Check back frequently
for new additions. In the meantime, check out our current selection of
Free
and Shareware EBooks.
We welcome authors of EBooks to submit their publications to SPN via email to:
ebooks@sitepronews.com
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Need some good promotion tools to give your web site an edge on the competition?
Well, this is a good place to start your search. We'll be adding freeware and shareware
promotion software on a regular basis Check out our
current selections right now.
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Site submission can be a time intensive undertaking. Fortunately, there
are growing number of submission applications that can save you time
and money. Some are sophisticated and some are pretty basic. You
can check out our current picks
right here.
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Link your site
to SiteProNews, the free, daily newsletter for WebMasters
and the fastest growing resource site for novice and expert HTML
authors on the Web.
Check out the
SPN Promotion Partners page.
Some great sites have opted to support the SPN newsletter.
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ROIbot - A Suite of Marketing Power Tools for Pennies a Day!
SubmitPlus - Promote your site to 110 search engines... FREE!
Pocket Flier! - Generate 25,000 targeted visitors to your site!
Affinity - Robust, reliable WebHosting for small & medium-sized
web sites.
StartBlaze - The Web's best, Free viral traffic building system!
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Marketing Trends from
the Digital Frontlines
By Lee Traupel |
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The web and ways to market on the web continue to evolve at
warp speed - we see some positive and negative changes
occurring - our observations du jour:
1) Publishers are finally starting to charge for branded
content. It's still difficult to do, but we are seeing many
newsletter publishers charging from $30-100 per subscribe per
annum. And, most importantly, many people are finally
starting to accept the need to pay for quality content.
2) Contrary to popular opinion the web's epicenter is not San
Francisco, Tokyo, Washington D.C./northern VA, Seattle, London
or Austin - there is no epicenter, its everywhere. We now
have over 407M (estimated according to Nua) people using the
web and its become a global medium/marketing
venue/information highway.
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3) More good news for ecommerce enabled business models, recent
published reports (Boston Consulting Group & eShop) indicate
customer acquisition costs have dropped from $45. per
individual customer in Q- 4 of 2000 to $18. in Q-1 in 2001.
4) Adobe continues to push PDF format as a web standard. Over
32% of corporate web sites today have Acrobat PDF-enabling
their web sites. Why we will never know (?), as it isn't an
HTML standard but was originally developed to facilitate
printing of documents. And, it doesn't work well on many web
sites, especially for those coming in with slow connections
or when you are trying to view more than a couple of pages.
5) Surprise, surprise splash pages are still increasing in
popularity, with an estimated 18% of web sites today
incorporating them. Let's be clear, we think they are really
lame to use a technical marketing term - they slow down the
user experience and cause many people to click away from a
web site in annoyance, no bookmark and no return visit.
6) Opt-in e-mail continues to grow in popularity and to reflect
the web's ability to handle rich media content - the HTML
format is rapidly becoming standard in many e-mail campaigns
and we are starting to see streaming audio and video plug in
components (running in the background) and even integrated
voice mail, as just announced last month by YesMail. But,
watch those conversion rates fall, opt-in e-mail is in danger
of becoming this year's banner advertising.
7) Newsletters have become mainstream ways to communicate with
customers, generate revenue via ad inserts and drive a brand
into the marketplace. Now there are ASP (application service
provider) solutions being brought to market by Microsoft and
many others that enable a small or large company to manage
all aspects of newsletter marketing via a browser.
8) No secret the web is maturing, there's been a media
firestorm the last few weeks about how only four companies
(AOL, Microsoft, Yahoo and Napster) commanded approximately
50% of the overall traffic on the web. Most disturbing to
those of us not with the aforementioned companies (Sidebar:
I am sure Steve Case and Bob Pittman are very happy), eleven
companies commanded this percentage about a year ago.
9) Traditional media is experiencing the same market downturn
that Interactive ad agencies have been getting - look at your
recent Newsweek, Der Stern, Time, Business 2.0, Upside, Fast
Company, Wired and you'll see they would do Jenny Craig proud
- they've lost a lot of ad weight.
10) Popups, popovers, popunders - whatever the term you want to
use for those annoying interstitial types of ads are still
continuing to be deployed on more and more web sites. We
think they are just bad marketing and are being used by sites
or companies that can't figure out how to generate revenue
with content (see #1) or dare we say real services!
About The Author
Lee Traupel has 20 plus years of marketing experience He is the
co-founder of a Northern California and Brussels Belgium based,
privately held, Marketing Services and Software Company,
Intelective Communications, Inc.
Intelective focuses exclusively on providing services to small
to medium sized companies that need strategic and tactical
marketing services. He can be reached at
Lee@intelective.com.
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