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A brand delivers the message clearly. It projects credibility.
It strikes an emotional cord. It motivates the respondent. A
good brand motivates the prospect and creates strong user
loyalty.
Today's tip is by Dan Janal, author of
Branding the Net.
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HTML Guard 2.0
(972 kb) offers easy-to-use Internet copyright
protection for anyone who wants to protect his Web site’s
intellectual property from pilfering and unauthorized copying.
Be it HTML source code, text or graphics, HTML Guard helps
prevent people from saving your Web site’s content wholesale
or in part. It is capable of encrypting your HTML source code,
preventing text selection, disabling right mouse saving, and
the print function within a browser. For Win 95/98/ME/NT/2000.
Reg. version $15.
If you have a Webmaster App that you would like listed on the SPN site, send us an email with details to:
wapps@sitepronews.com
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NoNags
is one of the great freeware/shareware sites on the
Web. Mirrored around the world, NoNags offers free and paid
access to its software archive. All apps are rated and
categorized for easy selection and navigation. Everything
in the huge Freeware section is really free - 32-bit Windows
software that has no disabled features, nags, or time limits.
Think your web site qualifies as a SPN Site of the Day, send us an email with details to:
sotd@sitepronews.com
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In the coming months, we plan to provide our visitors with one of the
most comprehensive EBook link libraries on the Web. Check back frequently
for new additions. In the meantime, check out our current selection of
Free
and Shareware EBooks.
We welcome authors of EBooks to submit their publications to SPN via email to:
ebooks@sitepronews.com
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Need some good promotion tools to give your web site an edge on the competition?
Well, this is a good place to start your search. We'll be adding freeware and shareware
promotion software on a regular basis Check out our
current selections right now.
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Site submission can be a time intensive undertaking. Fortunately, there
are growing number of submission applications that can save you time
and money. Some are sophisticated and some are pretty basic. You
can check out our current picks
right here.
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Link your site
to SiteProNews, the free, daily newsletter for WebMasters
and the fastest growing resource site for novice and expert HTML
authors on the Web.
Check out the
SPN Promotion Partners page.
Some great sites have opted to support the SPN newsletter.
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ROIbot - A Suite of Marketing Power Tools for Pennies a Day!
SubmitPlus - Promote your site to 110 search engines... FREE!
Pocket Flier! - Generate 25,000 targeted visitors to your site!
Affinity - Robust, reliable WebHosting for small & medium-sized
web sites.
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Dot Com Crash:
Whose Fault Is it Anyway?
By Rob Spiegel |
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The statistics coming off the crash in dot com stocks are
adding up to a bleak picture. This week I read an editorial
in Electronic News by managing editor Peter Brown that
presented some disturbing numbers. According to Reuters
Media, a total of 100,000 jobs have vanished from the Internet
economy since December, 1999. A full 50,000 of those jobs
have disappeared since February. In three bloody months, the
dot com damage has doubled. In April, 55 dot com companies
shut their doors, which is up from the March total of 44.
Since January of last year, 435 Internet-based companies have
folded. More than half of these closures occurred this year
alone.
The carnage has spread far beyond Silicon Valley. Seems much
of our economy is now shaking because of the dot com fall
out. Even the major television networks, ABC, NBC and CBS
blame their current advertising revenue woes on the dot com
failures. Certainly Cisco, Sun Microsystems and Intel are
suffering from fall-off in demand for their Internet-boom
products. Many observers blame the downturn itself on the
popping dot com bubble. I guess the failure of a few hundred
Internet start-ups can drag down the entire global economy.
So whose fault is it?
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Is it the dot com executives fault?
Should we blame the 26-year-old college dropout who was funded
to the tune of $15 or $20 million to develop a cool new way
for teens to communicate with each other over the Net? We
say, "Hey, how do you make any money off bringing a bunch a
kids to chat rooms and games?" I say, how is a 26-year-old
college dropout supposed to question the business model of a
company that has been funded to draw audience rather than to
create profits? Remember the eyeball rush? The dot com
start-up kids were not given the mandate to build profitable
revenue streams. They were funded to build audience. They did.
Is it the venture capitalist's fault?
So does that mean it was the venture capitalists' fault for
giving the kid a very big pocket full of change without
making sure the business plan said something about profits
before the kid retires? The VC is easily the most
misunderstood character on the dot com scene. One of the
interesting statistics coming from the Internet crash is that
VCs are hitting their batting averages. Most venture
companies don't expect to bat much above 300. That means
seven out of ten of their companies are expected to fail. The
word venture means big, big risk. Most of the experienced VCs
met or beat their average during the dot com craze.
Is it my fault?
How about the media? Oh, we hyped it all right. But we hype
everything. Right now we're hyping the crash. The dramatic
rise of the Internet bubble has been the business story of my
professional career. Of course we're going to cover it with
raving enthusiasm. But remember, deep skepticism ran through
the business press simultaneously with the gushing over the
New Economy. All told, I think the business media did a
balanced job reporting the dot com raise and collapse.
Does all this mean I don't blame anybody? Yes, pretty much.
The dot com phenomenon has included both successes and
failures every step of the way. Even now, with those dire
statistics of Internet crashes, I can make a case for the
continued success of e-business transformation.
What about all this good news?
Did you know that virtually every large company is still
hip-deep in the process of re-making itself into a
Internet-centric entity? More than 50 percent of corporate
capital spending is going to information technology, up from
15 percent in 1990. Did you know the growth in consumer
spending over the Internet will exceed 45 percent this year?
Spending at travel sites alone will grow more than 50
percent. Did you know the total spending over the Internet
will exceed half a trillion dollars this year, far beyond the
craziest dream of just three years ago? In the Internet world,
these are the best of times and these are the worst of times.
About The Author
Rob Spiegel is the author of Net Strategy (Dearborn) and The
Shoestring Entrepreneur's Guide to the Best Home-Based
Businesses (St. Martin's Press). You can reach Rob at
spiegelrob@aol.com
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