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When you include entertainment, people's attention will
invariably be drawn to it over anything else. But when
entertainment does not directly support moving the sale
forward, it automatically detracts from the sale.
Today's tip is by David Garfinkel, author of
Killer Copy Tactics.
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X-Fonter v2.02
(509kb) is a user friendly Font Viewer, Font
Manager and 3D Graphic creator. It also allows you to make
nice 3D Graphics that you can use for your webpages and emails.
Newest version includes search for font files, custom color
schemes, better font resource management and more.
If you have a Webmaster App that you would like listed on the SPN site, send us an email with details to:
wapps@sitepronews.com
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The FreewareWeb
Software Archive offers a huge database of
free software applications from desktop themes, enhancements,
multimedia tools, games, internet apps, utilities, and more.
Good app descriptions, screenshots and user comments make
this site one of the better freeware sites out there.
Think your web site qualifies as a SPN Site of the Day, send us an email with details to:
sotd@sitepronews.com
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In the coming months, we plan to provide our visitors with one of the
most comprehensive EBook link libraries on the Web. Check back frequently
for new additions. In the meantime, check out our current selection of
Free
and Shareware EBooks.
We welcome authors of EBooks to submit their publications to SPN via email to:
ebooks@sitepronews.com
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Need some good promotion tools to give your web site an edge on the competition?
Well, this is a good place to start your search. We'll be adding freeware and shareware
promotion software on a regular basis Check out our
current selections right now.
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Site submission can be a time intensive undertaking. Fortunately, there
are growing number of submission applications that can save you time
and money. Some are sophisticated and some are pretty basic. You
can check out our current picks
right here.
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Link your site
to SiteProNews, the free, daily newsletter for WebMasters
and the fastest growing resource site for novice and expert HTML
authors on the Web.
Check out the
SPN Promotion Partners page.
Some great sites have opted to support the SPN newsletter.
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ROIbot - A Suite of Marketing Power Tools for Pennies a Day!
SubmitPlus - Promote your site to 110 search engines... FREE!
Pocket Flier! - Generate 25,000 targeted visitors to your site!
Affinity - Robust, reliable WebHosting for small & medium-sized
web sites.
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10 Reasons For
Exchanging Links
By Chris Bate |

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1) TARGETED LINKS
If you exchange links with websites that are related to the
topics covered in yours (highly recommended), then visitors
that click on your links will be targeted. They will already
be interested in the site that you exchanged links with and
so will be looking for more information on the topic.
2) IT'S FREE
Exchanging links is free (the only cost being that you have
to put a reciprocal link on your website). This means that
you will be getting targeted traffic for no cost at all,
whereas you could be paying for targeted visitors from
pay-per-click search engines, ezine ads etc.
3) LINK POPULARITY
Each time you exchange links with a website it means that
there is one more site linking to you. Now that link
popularity is becoming more important with search engine
rankings, it is essential to build your link popularity.
And what better way to do it than by exchanging links? You
increase your link popularity and get free targeted
advertising at the same time.
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MAGIC WORDS
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4) BUILDS YOUR SITES RESOURCES
If your website offers resources to its visitors, then the
websites that you exchange links with can be added to those
resources. In this way you can build up your resource
directory with the reciprocal links, thus offering an extra
service/feature for your visitors as well as advertising
your website at the same time.
5) QUICK RESPONSE
Once you have exchanged links with a website, then you can
start receiving visitors from that link straight away. In
contrast, if you submit your website to the search engines,
then it might take weeks or months to even get listed. This
is a good way for new websites to quickly build a flow of
traffic to their sites.
6) GUARANTEED LINK
Once you have exchanged links with a website, that link is
guaranteed. You know that your link will always be displayed
on that site, as long as you continue to display their link.
If the webmaster that you exchanged with decides to delete
your link, then you can delete theirs, and vice versa.
7) WEBMASTERS ARE HAPPY TO EXCHANGE LINKS
Most webmasters are happy to exchange links with websites
relevant to theirs. Remember, the exchange will hopefully
bring traffic for both websites, and most webmasters are
more than happy to receive more traffic.
8) PERMANENT LINK
With a link exchange you get a link on a website related
to yours that won't expire. Unlike search engines or FFA
links pages, your link can't expire or be pushed off the
bottom of the list and so no re-submission is necessary.
The only time your link could become inactive is if the
webmaster decides to delete your link, in which case you
can delete theirs.
9) CUSTOMISABLE
You should be able to submit your website title and a short
description for the exchange. Obviously, it is up to the
webmaster who you are exchanging links with to decide exactly
what is written, but if you are not happy, it should be
negotiable - remember you have the bargaining power of
placing a customised link for them on your site. If your
link is being placed in a resource directory you should also
be able to choose an appropriate category for your link to
be placed in.
10) FAIR SWAP
A link exchange should be a fair swap. Don't try to take
advantage of a webmaster in a link exchange and vice versa.
For example, if your link is going to have a description,
then put a description for the reciprocal link. If you place
a website's link on your main page, then expect your link
on their main page (this may not be the case, however, if
your website receives significantly less traffic than the
one you are linking to - be careful and be honest!)
SUMMARY
Link exchanging is a free way to quickly receive targeted
traffic, whilst building your link popularity and adding
extra resources to your website. You should receive a
permanent, customised link, in exchange for the same on
your site. In exchanging links you may meet other webmasters
who run websites similar to yours who you can partner with
later on for ad swaps etc. This is a great way to help
yourself while helping others at the same time.
You can exchange links with theinternetresource.co.uk by
visiting http://www.theinternetresource.co.uk/linkex.htm
About The Author
Chris Bate is the webmaster of
theinternetresource.co.uk
Find all the free resources you need to build, maintain and promote
a website, earn money from it, find MP3s, software, earn beenz,
enter competitions and more.
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