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Daily Tips From Top Web Professionals
When you include entertainment, people's attention will invariably be drawn to it over anything else. But when entertainment does not directly support moving the sale forward, it automatically detracts from the sale. 

Today's tip is by David Garfinkel, author of Killer Copy Tactics.

 
SiteProNews WebMaster App of the Day
X-Fonter v2.02 (509kb) is a user friendly Font Viewer, Font Manager and 3D Graphic creator. It also allows you to make nice 3D Graphics that you can use for your webpages and emails. Newest version includes search for font files, custom color schemes, better font resource management and more.

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SiteProNews Site of the Day
The FreewareWeb Software Archive offers a huge database of free software applications from desktop themes, enhancements, multimedia tools, games, internet apps, utilities, and more. Good app descriptions, screenshots and user comments make this site one of the better freeware sites out there.

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Must Read EBooks For Marketers and WebMasters
In the coming months, we plan to provide our visitors with one of the most comprehensive EBook link libraries on the Web. Check back frequently for new additions. In the meantime, check out our current selection of Free and Shareware EBooks.

We welcome authors of EBooks to submit their publications to SPN via email to: ebooks@sitepronews.com

 
Promotion Tools To Generate Explosive Site Traffic
Need some good promotion tools to give your web site an edge on the competition? Well, this is a good place to start your search. We'll be adding freeware and shareware promotion software on a regular basis Check out our current selections right now.
 
Top Auto Submission Tools To Promote Your Web Site
Site submission can be a time intensive undertaking. Fortunately, there are growing number of submission applications that can save you time and money. Some are sophisticated and some are pretty basic. You can check out our current picks right here.
 
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ROIbot - A Suite of Marketing Power Tools for Pennies a Day!

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10 Reasons For
Exchanging Links

By Chris Bate

SiteProNews

1) TARGETED LINKS
If you exchange links with websites that are related to the topics covered in yours (highly recommended), then visitors that click on your links will be targeted. They will already be interested in the site that you exchanged links with and so will be looking for more information on the topic.

2) IT'S FREE
Exchanging links is free (the only cost being that you have to put a reciprocal link on your website). This means that you will be getting targeted traffic for no cost at all, whereas you could be paying for targeted visitors from pay-per-click search engines, ezine ads etc.

3) LINK POPULARITY
Each time you exchange links with a website it means that there is one more site linking to you. Now that link popularity is becoming more important with search engine rankings, it is essential to build your link popularity. And what better way to do it than by exchanging links? You increase your link popularity and get free targeted advertising at the same time.

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4) BUILDS YOUR SITES RESOURCES
If your website offers resources to its visitors, then the websites that you exchange links with can be added to those resources. In this way you can build up your resource directory with the reciprocal links, thus offering an extra service/feature for your visitors as well as advertising your website at the same time.

5) QUICK RESPONSE
Once you have exchanged links with a website, then you can start receiving visitors from that link straight away. In contrast, if you submit your website to the search engines, then it might take weeks or months to even get listed. This is a good way for new websites to quickly build a flow of traffic to their sites.

6) GUARANTEED LINK
Once you have exchanged links with a website, that link is guaranteed. You know that your link will always be displayed on that site, as long as you continue to display their link. If the webmaster that you exchanged with decides to delete your link, then you can delete theirs, and vice versa.

7) WEBMASTERS ARE HAPPY TO EXCHANGE LINKS
Most webmasters are happy to exchange links with websites relevant to theirs. Remember, the exchange will hopefully bring traffic for both websites, and most webmasters are more than happy to receive more traffic.

8) PERMANENT LINK
With a link exchange you get a link on a website related to yours that won't expire. Unlike search engines or FFA links pages, your link can't expire or be pushed off the bottom of the list and so no re-submission is necessary. The only time your link could become inactive is if the webmaster decides to delete your link, in which case you can delete theirs.

9) CUSTOMISABLE
You should be able to submit your website title and a short description for the exchange. Obviously, it is up to the webmaster who you are exchanging links with to decide exactly what is written, but if you are not happy, it should be negotiable - remember you have the bargaining power of placing a customised link for them on your site. If your link is being placed in a resource directory you should also be able to choose an appropriate category for your link to be placed in.

10) FAIR SWAP
A link exchange should be a fair swap. Don't try to take advantage of a webmaster in a link exchange and vice versa. For example, if your link is going to have a description, then put a description for the reciprocal link. If you place a website's link on your main page, then expect your link on their main page (this may not be the case, however, if your website receives significantly less traffic than the one you are linking to - be careful and be honest!)

SUMMARY
Link exchanging is a free way to quickly receive targeted traffic, whilst building your link popularity and adding extra resources to your website. You should receive a permanent, customised link, in exchange for the same on your site. In exchanging links you may meet other webmasters who run websites similar to yours who you can partner with later on for ad swaps etc. This is a great way to help yourself while helping others at the same time.

You can exchange links with theinternetresource.co.uk by visiting http://www.theinternetresource.co.uk/linkex.htm



About The Author
Chris Bate is the webmaster of theinternetresource.co.uk Find all the free resources you need to build, maintain and promote a website, earn money from it, find MP3s, software, earn beenz, enter competitions and more.

 

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