Many of us spend an incredible amount of time advertising our
site all over the internet. We spend weeks trying to get our
sites listed properly in the search engines, submit to
directories, pay for clicks and get advertisements in ezines.
As with everything in life, some of this is successful and
some of it is not.
Well, remember that a very important component of your
internet promotional scheme is off-internet advertising. Why
is this important? Most people actually spend some of their
life away from their computers. I know that sounds fantastic,
but it's true! There is more to life than email, browsing and
newsgroups, after all!
Be sure and coordinate your on-line and off-line advertising
efforts. Include your web site address and email address in
all of your printed materials. This includes the following,
among others.
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Business cards - Business cards are very inexpensive. In fact,
some internet companies have recently offered packs of 100
business cards for free to promote their printing services.
Stationery - If you write letters and send them through the
mails, remember to include your web site address on your
letterhead.
Envelopes - Printing your internet contact information on the
back of envelops is a great idea.
Post it notes - Post it notes are a little more expensive to
print, but they make great give-aways at conventions and other
similar places.
Brochures - A printed brochure which you can distribute might
be a great idea.
T-Shirts - If you are looking for something to give away which
advertises your site, try t-shirts. Anyone who wears the shirt
is advertising your site for free.
Print up a nice, cheap, good-looking flyer and hand it out
whenever possible. When you can afford it, print up some
brochures which tie back into your web site or internet
business. Keep these handy for opportune moments.
Your advertising campaign can include many other areas.
- You can take out classifieds in magazines (tends to be
expensive), newspapers or tabloids.
- Flyers are cheap and easy to hand out.
- Direct mail tends to be expensive, but if you have the right
mailing lists the payoff can be very high.
- Go to conventions and other special events and pass out your
business card and flyers.
- Make up refrigerator magnets, pencils or other small items
with your credentials and pass them out.
- Get another business to include your flyer or promotional
material in their packages.
- Teach a class and pass out your materials.
- Get mouse pads made up and give them away.
Be creative. There are hundreds and hundreds of other ways to
advertise your business off the internet. And these can be
extremely effective at building traffic and generating sales.
Conventions which pertain to your industry or group can be an
exceptionally rich source of leads and new advertising. If you
go to those events, remember your goal is to make contacts and
spread the word about your site, products or services. Mill
around, talk to people, and make sure they leave with your
printed materials. In other words, network, network, network.
Small classified advertisements in magazines and newspapers
can also be great sources of traffic to your site. Remember,
however, to be very cautious and not spend much money on this
form of promotion until you find a formula that works. In
other words, place small, experimental ads here and there
until you find the ones that produce the desired results.
Nothing beats getting a mention on a newspaper or magazine. In
fact, the traffic created by a brief mention in a good-sized
newspaper can be huge enough (although of very short duration)
to overwhelm a site for a time.
In summary, remember there is more to life than the internet.
Believe it or note, most people actually don't spend every
waking moment in front of a computer screen. By cautiously
taking advantage of this, you can get more people to your site
than you might think.
