 |
|
|
|
|
An Electronic Press Center
If a press release catches the eye of a reporter who is
unfamiliar with your company, having additional information
available in the form of an online press kit will make it
easier for the reporter to work on a story idea. This can
result in free publicity for your product or service.
Today's tip is by Kate Schultz, author of
Ezine Adrenaline.
|
| |
Max-FTP v4.1.30
(3.79mb) is a Freeware File Transfer Protocol
(FTP) program that performs various file actions over LAN, FTP,
and local drives. With file actions such as Copy, Move, Delete,
New Folder, and Rename, the FTP protocol is ideal to upload all
your files. For Win 98/NT 4.0/2000. Top Rated software.
If you have a Webmaster App that you would like listed on the SPN site, send us an email with details to:
wapps@sitepronews.com
|
| |
ReallyBig.com
bills itself as the largest directory of Web building resources on the internet. Subject guides
include HTML, Programming, Graphics, Site Promotion, Site
Management, Web Site Add-ons, Clip Art and more.
Think your web site qualifies as a SPN Site of the Day, send us an email with details to:
sotd@sitepronews.com
|
| |
In the coming months, we plan to provide our visitors with one of the
most comprehensive EBook link libraries on the Web. Check back frequently
for new additions. In the meantime, check out our current selection of
Free
and Shareware EBooks.
We welcome authors of EBooks to submit their publications to SPN via email to:
ebooks@sitepronews.com
|
| |
Need some good promotion tools to give your web site an edge on the competition?
Well, this is a good place to start your search. We'll be adding freeware and shareware
promotion software on a regular basis Check out our
current selections right now.
|
| |
Site submission can be a time intensive undertaking. Fortunately, there
are growing number of submission applications that can save you time
and money. Some are sophisticated and some are pretty basic. You
can check out our current picks
right here.
|
| |
Link your site
to SiteProNews, the free, daily newsletter for WebMasters
and the fastest growing resource site for novice and expert HTML
authors on the Web.
|
| |
ROIbot - A Suite of Marketing Power Tools for Pennies a Day!
SubmitPlus - Promote your site to 110 search engines... FREE!
Pocket Flier! - Generate 25,000 targeted visitors to your site!
Affinity - Robust, reliable WebHosting for small & medium-sized
web sites.
|
|
|
|
|
|
|
|
|
|
How To Be A
WWWow on the WWWeb
By John Saxon |
|
In the quest to develop and publish the world's number one
business related web site I knew we had cracked it when we
entered NorthernLight at No 7 out of 4,876,060 sites on the
key phrase 'business start up'.
Coming from a Sales and marketing background, with a
background in IT, but no knowledge of the Internet, I had to
approach everything from the ground up, with an open mind.
This proved to be of significant advantage, since I was
prepared to listen to everyone, try anything, reject the bad
and improve on the good.
We also appear on Lycos, Google, AltaVista, Excite and a
myriad of other search engines and know that with 12 months
work ahead we will be the No.1 Business site by 2002.
So here are my ten top tips for successful web placement
1.
Most web designers assume that the customer is the reader -
wrong. It's a bit like assuming the customer for an old
people's home is the resident - it isn't, it's the residents
45 year old daughter. Therefore, sell to her and the place is
full.
The main customer for a web site is 'gulliver' or 'arachnia'
or whatever the search engine spider is called. Observe it,
profile it, get to know it intimately; what does it like and
loathe. How can you get its attention?
2.
In my experience only AltaVista takes seriously.
I know this because I used mingmong21 as a keyword and,
despite all the search engines we appear on, if I search on
all of them for 'mingmong21' I only turn up on AltaVista.
Don't put too much store in keywords.
3.
The <TITLE> of the page is the single most important thing
to Google, Excite and a host of other search engines, so why,
why, why are we so vain that we call our web site 'XYZ Inc.'
If they knew who we were before they got on the web, they would
have called us on the telephone. The <TITLE> of your site
should be what you do, not who you are.
4.
Many of the search engines pick up the first paragraph of
the <BODY> content (in other words what's written on the
page). Don't confuse it with 'last updated on ...' and
counters, etc. Just have a simple paragraph that says what you
do and ... use the same words as the <TITLE>.
5.
If each search engine spider likes different things, give
them exactly what they like in the form of 'portal' pages
which are dedicated to one keyword or phrase and aimed to
satisfy each search engine spider. For example, a page with the
title 'business start up' and the KEYWORDS 'business start up'
where the BODY says 'business start up' will put you pretty
high when someone searches for 'business start up. Make sure
that you have a link from your index.html page to this portal
and from this portal, that way you don't have to submit each
page (it will be found on the next spider) and be accused of
spamming.
6.
Make the <DESCRIPTION> of the page tie in with the <TITLE>
and <KEYWORDS> - obvious but some of us get a bit carried
away.
7.
Tell the spider what to do <ROBOTS> index, follow and
<REVISIT-AFTER> 10 days. then you get a regular visit.
8.
Content is king - that means that when the spider visits
you, and you appear on the engines, if your content is
negligible or static (never changes) don't expect anyone to
come back - you can only sell rubbish once.
9.
Subscribe to, and read, every newsletter on web marketing
that you can. If you only pick up one tip per month you can
improve your web site placement.
10.
The KING of all tips. Most Search Engine spiders cannot
follow graphically embedded links!!!!! In other words if you
have a 5000 page web site and have linked it through gifs or
buttons then, as far as the spider is concerned, you have
stuck the pages together and it sees only page one. If,
however, you place text links or <A HREF> links that the viewer
cannot see, within those pages then you have 5000 pages that
can have a <TITLE>, <KEYWORDS>, <DESCRIPTION>, etc to sell to
'gulliver' and his little friends.
Mark my words by 2002, fastlinksolutions will be the No. 1
business related web site in the world.
About The Author
John Saxon is a grandfather of 3 and Technical Director of
Fastlink Solutions Limited. He is a Companion of the Institute
of Sales and Marketing Management (one grade above Prince
Philip) and has 25 years experience in helping new and growth
businesses develop and profit.
Fastlink Solutions is
a free access site providing advice for anyone considering setting
up, or expanding a business.
|
|
|
|
