You might think this strange, but every day, before I start
work, I stand up, look to the sky, throw my hands in the air,
and shout out loud: "I feel terrific!"
This is what I call an 'affirmation' -- positive self-talk to
charge up my emotions and help me produce my very best work.
An affirmation can be as simple as "YES!"...as uplifting as
"I'm very happy at this moment!"...or as determined as "I'm
willing to do whatever is necessary to succeed!"
Try it for yourself right now. Choose a positive message you
want to tell yourself. Then stand up, put your head back,
throw your arms up, and shout it out loud. Makes you feel
uncomfortable? Good! You've just discovered how powerful
words can be.
Unlimited Success & Wealth are All In the Words You Use
What's the single most important asset you and your business
possess? Forget money and numbers. The true currency of
business is WORDS. Communicating your ideas, your offer, the
benefits of your product -- using words to achieve your aims
is the single most important activity any business ever
performs.
Unlimited success and wealth are as simple as using the right
words. You can get everything you've ever wanted in life,
simply by saying the right words -- because the words which
you communicate determine the quality of your life.
This is true whether communicating with others or with
yourself. Especially with yourself.
Words have the power to induce someone to laugh, to cry, to be
kind, to be loving, to be cooperative, or to buy. Or be
unkind, angry, irrational.
Whether words are written or spoken, they have enormous power.
Of course, when words are spoken, the added factors of voice
timbre, emphasis, emotion...all have the potential to cause
even more impact.
Use Words to Achieve a Win - Win Situation
Here is what few businesspeople seem to realize: People all
over the world really want to help and accommodate their
fellow humans. But they must be approached properly. The
magic words I'll reveal to you in a moment can manipulate a
situation to bring you what you want -- which isn't
necessarily a bad thing.
Magic Words Can Bring You Riches
The same words, strategies and techniques that I've used to
get the best results from everyday situation -- like hiring a
Mercedes for the price of a Ford, slashing the cost of a first
class hotel room, and buying valuable antiques at huge
discounts -- can work magic for your business, too. Here are
3 of the phrases, which have helped me build a career
marketing over $500,000,000 of both my own and my client's
products and services.
Magic Phrase #1 -- Attract All the Money You Need for any
business venture you'd like to start. The magic words here are
"sophisticated investor." Every successful professional -
such as a doctor or lawyer -- likes to think of himself or
herself as sophisticated. And you can often attract these
people to invest in your business.
Run an ad in your local paper, high-lighting those two key
words. Other magic phrases to include are "Local business
person with excellent track record and reputable history";
start-up business opportunity, limited investment, high
potential return"; and "references available."
Magic Phrase #2 -- Receive Free Expert Help for your business.
Simply announce "I have a business problem and need expert
assistance,"either to a local business group (such as the
Chamber of Commerce, which you have in practically every town)
or putting an advertisement in the business section of your
local newspaper. And I've been absolutely delighted with the
quality of assistance provided to me on several occasions by
retired executives. Seek them out in your local area, and
you could benefit from this great source of experienced
know-how, too.
Magic Phrase #3 -- Get Capable People to Work for Free. Your
magic words here are "piece of the action." Instead of paying
a fixed salary, run ads offering people one of these options:
* Hourly rate for services rendered
* Percentage of sales
* Percentage of profits
* Royalty on sales
* Percentage of savings
* Fixed payment for each unit produced
Anyone with a strong entrepreneurial instinct will be
attracted by such an approach. It means there will be no
limit on their income, they will be more independent, they can
set their own hours -- and the harder they work, the more they
earn. This is just the type of person you should employ.
Assume The Other Person Has Already Said "Yes"
Ask questions which assume the end result you seek. For
example, speaking with your bank manager about setting up a
merchant account, you might ask these questions:
1. "How long does it normally take for a credit card charge
to be credited to my account?"
2. "What discount or percentage of credit card sales will the
bank charge us for your service?"
3. "How long would it take to get the service in place?"
4. "What equipment do we need to buy to make it easier for
your bank to process our orders?"
Can you see how the end result -- having a merchant account so
you can process the credit card orders - is assumed by the
very words used in each question?
Magic Words Deliver Power
And this is especially true when you're speaking to yourself.
As I said at the beginning of this letter, I use affirmations
every day -- standing up, looking to the sky, throwing my
hands in the air, and shouting out a positive message I need
to tell myself.
Yes, I feel ridiculous when I do this too. But that
discomfort is just the push I need to change my emotional
state. The magic words in my affirmations give me the energy
and determination I need to produce my very best work. And
I truly believe they'll help you achieve your goals too.
