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Most companies don't know it, but they are sitting on a gold
mine! No matter what school of thought you subscribe to, when it
comes to marketing, just about everyone will agree that there is
one person to sell to that is the easiest: your existing
customer!
Today's tip is by Mark Joyner, author of
1001 Killer Internet Marketing Tactics
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KillAd Ver: 0.11
(42 kb). Kills popup windows automatically.
Highly customizable, light on system resources and fast.
Freeware for Win 9x, Windows NT. Supported browsers: Netscape
Navigator 3.x-4.x, Internet Explorer 3.x-5.x, Opera 3.x.
If you have a Webmaster App that you would like listed on the SPN site, send us an email with details to:
wapps@sitepronews.com
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WebReference.com
is another great webmaster resource site all
about the Web and Webmastery. From browsing to authoring, HTML
to advanced site design, this site has it all.
Think your web site qualifies as a SPN Site of the Day, send us an email with details to:
sotd@sitepronews.com
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In the coming months, we plan to provide our visitors with one of the
most comprehensive EBook link libraries on the Web. Check back frequently
for new additions. In the meantime, check out our current selection of
Free
and Shareware EBooks.
We welcome authors of EBooks to submit their publications to SPN via email to:
ebooks@sitepronews.com
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Need some good promotion tools to give your web site an edge on the competition?
Well, this is a good place to start your search. We'll be adding freeware and shareware
promotion software on a regular basis Check out our
current selections right now.
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Site submission can be a time intensive undertaking. Fortunately, there
are growing number of submission applications that can save you time
and money. Some are sophisticated and some are pretty basic. You
can check out our current picks
right here.
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Link your site
to SiteProNews, the free, daily newsletter for WebMasters
and the fastest growing resource site for novice and expert HTML
authors on the Web.
Check out the
SPN Promotion Partners page.
Some great sites have opted to support the SPN newsletter.
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ROIbot - A Suite of Marketing Power Tools for Pennies a Day!
SubmitPlus - Promote your site to 110 search engines... FREE!
Pocket Flier! - Generate 25,000 targeted visitors to your site!
Affinity - Robust, reliable WebHosting for small & medium-sized
web sites.
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Top 7 Reasons For
Web Traffic Analysis
By Philippa Gamse |
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Understanding your Website's traffic logs is a crucial
component of your online marketing mix. It tells you what
your visitors do, of their own volition, so it's "market
research that cannot lie!"
If you understand what you're seeing, you can make some
great strategic and marketing decisions, not only for your
Website, but for your business as a whole.
Here are seven key marketing elements to study in your
traffic analysis:
1. General Statistics
Remember that a "hit" is recorded every time the visitor
gets an image or some text from your site -- what you need
to know is unique user sessions, and how much time people
spend on the site -- how "sticky" and engaging it is. If you
have tons of traffic, but the average time spent on your
site is less than a minute -- you've got a problem!
2. Most and Least Requested Pages
So what's really hot, and what's not on your site? The most
popular pages give you great clues as to what to offer more
of. The least viewed pages may tell you that some of your
content isn't as fascinating as you think, or this maybe a
heads-up that your navigation isn't driving traffic as
effectively as it should.
3. Top Entry and Exit Pages
These are great reminders that not all your visitors come
through your home page, so you need complete navigation on
every entry point to your site. And if people are leaving
from pages that you don't want them to, perhaps you need
stronger calls to action in those areas.
4. Single Access Pages
These are the pages where a visitor looks at the site then
leaves immediately. Since the job of your home page is
partly to filter the traffic that's not right for you,
there'll always be some of these. But if you have a splash
page, and significant numbers of visitors don't stay through
it... perhaps it shouldn't be there?
5. Cities, States and Countries
No, your site isn't a huge hit just in Virginia -- those are
all the AOL users! Unfortunately, because this information
depends on where the ISP is based, it can be pretty
misleading. But if you are getting a lot of hits from other
countries, that might be a hint for some second language
content.
6. Referring URL's
This tells you which search engines are sending you traffic,
and which of your advertising and linking strategies are
working. It also tells you about sites that may have links
to you that you didn't know about -- check these out -- it's
a great relationship builder to send a thank you -- you
might even get some new business from it!
7. Top Search Keywords and Phrases
Once the search engines have listed your site, these tell
you what the really hot search terms are for your business.
Pay attention to these -- they may have some surprises --
one of my clients recently wrote a book on a subject that
was really sought after on her site -- until she saw the top
keywords, she had no idea it was so popular!
About The Author
Philippa Gamse, CyberSpeaker, is an internationally recognized
e-business strategist. Check out her free tipsheet
Beyond the Search Engines
for 17 ideas to promote your Website. Philippa can be
reached at (831) 465-0317 or
pgamse@CyberSpeaker.com
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