Want to make the most of the ezines that you receive?
Understanding the following will go a long way towards
making your ezine subscribing a pleasant experience.
1. ADVERTISEMENTS MAKE IT POSSIBLE
You're outraged because the free ezine contains advertisements?
Consider that you PAY to receive newspapers, magazines and
television shows, and they all contain ads. The publisher of
that free ezine isn't doing hours and hours of work just to
make you happy. He is trying to make a living and that means
he has to bring in a source of income. Ads make it possible
for you to receive free ezines.
2. YOUR EZINE ISN'T BEING DELIVERED
You've subscribed to an ezine, but it never arrives. Consider
the following: Every time a publisher sends out a mailing,
dozens of newsletters are returned marked undeliverable. These
are some of the reasons:
a. Typo in the email address that the subscriber provided. One
wrong digit and the email won't go through.
b. Mailbox full. If you're using one of the free email accounts,
your storage allotment is limited. If you don't collect your
email regularly, the incoming emails will bounce back to sender.
c. Account deactivated. If you drop an email account, ezines
sent to that address are returned to sender.
d. Your email provider is using filtering software that rejects
content in the ezine. Some email providers try to block spam
emails by filtering out terms commonly found in spam messages.
While filtering terms like "home", "make money", "good income"
will block certain spams, it will also block legitimate ezines
covering business, finances, real estate, etc.
|
1,001 KILLER INTERNET MARKETING TACTICS
Make your marketing efforts deliver 200% better results. Learn
about testing and tracking tools, web graphic tactics, how to
apply the hidden psychological principles of Internet Marketing
and more. A bonus database of 1000's of national media contacts
with full contact info is included.
Click Here For Details
|
3. YOU WANT TO UNSUBSCRIBE
There's a right way and a wrong way. The wrong way will cause
stress for both you and the publisher. Here's what you need
to know:
a. Use the unsubscribe instructions included in the ezine.
Typically, you will be asked to send email to an address such
as unsubscribe@myzine.com. The publisher's software is set up
to process unsubscribe requests that are sent to the address
supplied for that purpose. Unsubscribes sent to other addresses
may well be missed. Clicking "Reply" and sending your
unsubscribe message to the ezine's address is unlikely to work.
(Editor's note: Does work with SPN)
b. When sending an unsubscribe request, you MUST use the same
email address that you used when you subscribed. If you
subscribe to an ezine with your me@hotmail.com address, then
send an unsubscribe while your email software is set to your
me@yahoo.com address, the publisher will not find that address
in the list and will not be able to unsubscribe you.
c. If you are subscribed using 2 or more addresses, you will
receive 2 or more copies of the ezine. The publisher and his
technology do not understand that both addresses belong to you.
If you want to unsubscribe totally, you will need to unsubscribe
using both addresses. If you remove only one, the ezine will
continue to be sent to the other.
4. THEY ASKED FOR MY NAME WHEN I SUBSCRIBED
The subscribe form asks for your name and your email address.
You suspect they are planning to use your name for some
nefarious purpose.
Wrong. The publisher is personalizing the email that she sends.
Most subscribers like receiving personalized messages instead
of generic ones. If you fill in the form with a bogus name such
as AABBCC, when your ezine arrives, it will say "Dear AABBCC",
instead of "Dear Mary.'
5. I DIDN'T SUBSCRIBE. I'VE BEEN SPAMMED!
Are you sure? It's not uncommon for people to forget they have
subscribed to an ezine and decide it is spam. Or perhaps your
kid had a good time subscribing to every ezine she found on the
web. Many publishers use various means to verify and confirm
subscribers. A false accusation of spam can prove embarrassing
if the publisher can produce mail logs or IP addresses showing
that someone did indeed subscribe from your computer. It also
happens occasionally that a friend or enemy subscribes people
without letting them know. That's not your fault, but it's not
the publisher's fault either.
Now you understand how things work, get ready to enjoy the
newsletters that you want!
