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| AUGUST 12, ISSUE #214 |
Search the Web |
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Free Meta Tag Generator
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Tip of the Day |
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Increase your sales with free bonuses. Many times, you'll find that your customer purchased your product just for
the free bonuses. Use this to your advantage.
Today's tip is by Shelley Lowery, webmaster of Web-Source.net
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MyZips.com Downloads |
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SPN App of the Day |
DesktopShield 2000 (3.6 MB) is a
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and can be securely controlled by an administrator. Freeware for Windows 95/98/NT.
If you have a Webmaster App that you would like listed on the SPN site, send us an email with details to:
wapps@sitepronews.com
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SPN Site of the Day |
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If you're serious about learning more about the major search engines,
Search Engine Forums is a good place to start. There are discussion forums devoted to every major
search engine, PPC and directory as well as to general search engine related topics.
Does your web site qualify as a SPN Site of the Day? Webmaster resource sites can apply via email:
sotd@sitepronews.com
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Must Read Ebooks |
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SPN offers one of the best eBook libraries on the Web. Check out our current selection of
Commercial and 143 plus
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Top 10 Biggest Mistakes of Website Design
By Scott Whitney Copyright © 2002
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The test of a great website designer is that he/she ensures that their site looks and responds the same,
regardless of the browser being used. The truth is, without exception, almost EVERY website I inspect fails this
test.
Why? Because most WYSIWYG design programs do not write code that works the same for all browsers. And
most designers are too lazy to take the time and test their work in both the Netscape and Microsoft browsers
(Opera & Mozilla too, for that matter).
Because the goal of every website in the WORLD is the same, designing a site that ignores a particular browser
is tantamount to designing a site that ignores a particular visitor. Ask your sale, support, or marketing VP if they
want to ignore upwards of 50% of their visitors. Once they get off the floor, they'll answer that question with the
obvious response.
Marketing Mistakes
8. Lacking a Clearly Defined Message
It is surprising how many folks rush out to show off their latest
design triumph without asking themselves this simple question,
"Who is the target audience?" Without being able to clearly
articulate who you're trying to attract, you'll have a very
difficult time designing a site that gets your message across.
Equally important is to realize that having too many targets is
as risky as not having any. Just as you can't be all things to
all people, neither can a well designed Website. Pick your
target, and you'll be surprised how much easier it is to decide
what should or should not go on your site.
9. Stagnation is not Where Single Deer Live
Unless you are about to close the doors on your company, there
is always something web-worthy for your site. By establishing a
pattern of constantly adding or changing information on your
site, you'll entice visitors to keep coming back for more. Can't
think of anything to add? Then why should a visitor return?
10. Under Construction
Do not invite a customer to a section that has not been
completed. Either hide the section, or get enough content in
that area to make it valuable. Anything less is a waste of the
visitor's time, and is disappointing.
Even more concerning; if a visitor believes a section/page of your
site is "always under construction", the chances that he'll mosey
that way when you have completed it are nil.
About The Author
Scott Whitney is a speaker, trainer, consultant, author and expert in website development and broadcast
campaign marketing. Visual examples of the above mistakes, along with five bonus "mistakes"
is yours free at Whitcom.com.

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