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| AUGUST 14, ISSUE #215 |
Search the Web |
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Online Web Tools |
Free Meta Tag Generator
Free Site Popularity Checker
Free Search Engine Submitter
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Free Newsletters |
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Tip of the Day |
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Choose a good ISP. A good one is like the proverbial Maytag repairman - you never need to worry about them
because they always work well. Always read all their terms and conditions and ensure that they provide a good
customer service.
Today's tip is by Richard Lowe, webmaster of Internet Tips and
Secrets
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MyZips.com Downloads |
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SPN App of the Day |
Wizmo (36 KB) is a multi-purpose utility that provides an
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Freeware for Windows 95 and above.
If you have a Webmaster App that you would like listed on the SPN site, send us an email with details to:
wapps@sitepronews.com
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SPN Site of the Day |
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Search Engine Guide provides a directory of
thousands of specialty search engines, daily news about search engines and the search engine industry, and
information on using search engines to market your web site.
Does your web site qualify as a SPN Site of the Day? Webmaster resource sites can apply via email:
sotd@sitepronews.com
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Must Read Ebooks |
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SPN offers one of the best eBook libraries on the Web. Check out our current selection of
Commercial and 143 plus
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Authors of EBooks may submit their publications to SPN via email:
ebooks@sitepronews.com
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Promotion Tools |
Need some good promotion tools to give your web site an edge on the competition? We add freeware and
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Submission Tools |
Site submission can be a time intensive undertaking. There are a number of freeware and shareware
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Link to SiteProNews |
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Link your site to SiteProNews, the free,
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Check out the SPN Promotion Partners
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Custom I.E. ToolBar |
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Click Here to download
the Toolbar file, then run the file to install. Open I.E., go to the View menu, then Toolbars. Select "ExactSeek
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SiteProNews Partners |
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Search Engine Marketing 101:
What Search Engines See When
They Visit Your Web Site
By Robin Nobles
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Now, look for this tag in the source code:
<P><FONT FACE="Arial">Is your Web site achieving the success that
. . .
This is where the contents of the Web page begin. Look on the actual Web page and find the text: "Is your Web
site achieving the success that . . ." Notice that the keyword phrase (search engine seminars) appears in the first
paragraph.
In other words, with all of these tags and the placement of our keyword phrase in the page's contents, we're
proving to the engines that the page is really about "search engine seminars."
So, let's visit your site on the Web. View the source code. What's in the <head> section? Are your title and
description tags using the keyword phrase that's important for that particular page? Are your title and description
tags captivating and designed to pull in traffic? Each page of your site should have different title and description
tags, and those tags should be based on the focus of that page - what that page is really about: in other words, its
keyword phrase.
How many graphics do you have before the actual content of your site? If you have a lot of graphics, navigation
bars, or buttons before the content of your page, the engine has to sort through all of that source code before it
gets to the actual keyword-containing content.
Does your page contain lengthy JavaScript or other code that pushes the important content toward the bottom of
the page? If so, it could be hindering your chances at top rankings.
Are you using a heading tag that contains your important keyword phrase toward the very top of your page? Is your
keyword phrase used in the first paragraph of the page? Is it used in several places throughout the page?
Look back at my page. Notice that the keyword phrase, search engine seminars, is used as link text to describe
several links. Are you using your keyword phrase to describe links that are leaving the page? If not, try to do so.
Study your own site carefully, and apply these guidelines to your pages.
Doing whatever you can to push your important keyword phrase toward the top of the page and toward the
beginning of your tags is the first step toward having a successful Web site that's ranked in the top of the search
engine rankings.
If you would like to learn more about how to achieve top search engine rankings, visit:
SearchEngineWorkshops Articles
Or, sign up for online training at:
OnlineWebtraining.com or
3-day search engine marketing workshops.
About The Author
Robin Nobles, Director of Training, Academy of Web
Specialists, has trained several thousand people in her online search engine marketing training programs.
Visit the Academy's training site to learn more. She also
teaches 3-day hands-on search engine marketing workshops in locations across the globe with
Search Engine Workshops. Copyright 2002 Robin
Nobles. All rights reserved.
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