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JULY 10,  ISSUE #200
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Tip of the Day
You can display default text within your form input boxes that magically disappears when you click inside the box. Simply add value="Your Default Text" onfocus="value="" to your INPUT tag. This will enable you to provide your visitors with an example of the text they should place within your text box.

Today's tip is by Shelley Lowery, webmaster of Web-Source.net

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SPN App of the Day
Stones WebWriter 3.5.2e (969 KB) is an award winning, no-nonsense HTML editor. Easy-to-use dialogues, right-click editing, code completion and syntax highlighting. Special features include built-in image viewer, image map editor, javascript editor, Style Sheets Editor, form builder, frames wizard and complete library access to HTML 4.0, CSS 2.0, and JavaScript 1.2. Free for private use! For Win 9x/NT/ME/2000/XP.

If you have a Webmaster App that you would like listed on the SPN site, send us an email with details to: wapps@sitepronews.com
 
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Webmaster Search Engine is still growing but this site has the makings of an excellent free resource for webmasters. Some good links and tools to be found here.

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Site submission can be a time intensive undertaking. There are a number of freeware and shareware Submission Apps, however, that can save you time and money.
 
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Cookies: How to Improve Your Website
AND Learn From Your Visitors

By Steve Nash
Question: How can you improve your visitors' experience of your website AND at the same time learn how to improve your website (or learn how to increase sales)?

Answer: cookies

Cookies? Yes. Let me explain...

=> COOKIES EXPLAINED

A "cookie" is simply a small piece of text information which a web server stores temporarily with your web visitor's browser. (Note: cookies are *not* programs.) This means your visitor's browser remembers some specific information which the web server can later retrieve.

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So cookies simply allow your site to store information on your visitor's computer for later retrieval.

A basic example of a cookie in action can be found here.

Another example is the "online shopping mall" that uses cookies to add items to a user's "shopping cart" as they browse. And I use cookies on my own website to make sure a pop-up window loads ONCE ONLY.

=> WHY YOUR WEBSITE SHOULD USE COOKIES

Basically, cookies allow you to improve a site visitor's experience of your website. I've listed a few examples to show how this can be achieved:

* Cookies can store visitor preferences. This means you can present customised information to your visitor, as per their own requirements. (This is how portal sites like MSN work.)

* Cookies can pre-fill form fields for your visitor.

* Cookies can automatically login visitors to your site.

* Cookies can provide visitor statistics and therefore help you understand your visitor's needs. Cookies can provide site metrics like unique visitors, average number of page-views, percentage of repeat visitors, et cetera. And cookie-generated statistics are much more accurate than using log files.

(Do remember though, that people sometimes share computers; some browsers are set to reject cookies; AND cookies can be erased.)

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So not only are cookies an efficient way of keeping track of information, they also help personalise a site visitor's experience of your site.

And that's the point with cookies - how can *you* help your site visitor? (No, it doesn't mean how can you invade your visitors' privacy! The use of cookies can be abused by site owners, but this ultimately leads to cookie-blocking software being installed and used; so set your cookies cautiously!)

=> USE THIS COOKIE RESOURCE

CookieCentral is an excellent resource dedicated to all things Cookie. The site is described as providing "information of persistent cookies, HTTP cookies, cookies with JavaScript, magic cookies, [and] maintaining state with cookies and more."

But don't worry if that sounds too technical for you, CookieCentral really is a great place to learn about the pros and cons of using cookies. From the concept of cookies through concerns about privacy to JavaScript and CGI demo code - you'll find it all at CookieCentral.

=> OR VISIT THESE SITES TO LEARN ABOUT COOKIES

If you want to know more about how cookies work, then visit these sites:

HowStuffWorks.com

PCWorld.com

=> OR JUST DO IT YOURSELF!

As ever, the web is filled with free programs and scripts that allow you to use cookies. Whether you want to use JavaScript, CGI/Perl, PHP or ASP - there are free resources that help you implement cookies on your site.

JavaScript cookies

CGI/Perl cookies

Developing a User Personalization System with
PHP and Cookies

ASP and cookies

=> READ MORE...

You can find out a great deal more about using cookies on your site from the following excellent resources. Just do a search for "cookies" and off you go!

Workz.com
iBoost.com
SitePoint.com

--

Cookies can improve your visitors' experience of your web site, through personalisation. Using cookies, your site may well run more efficiently too, and could provide you with accurate site statistics helping you deliver just what your visitors are looking for. Just use cookies carefully, so your visitors benefit!

About The Author
Steve Nash shows how anyone can sell online at his brand new website. Visit his FREE beginners guide now! To get more website promotion ideas take his free 7-day e-mail course, called Website Promotion That Works! Sign-up here! promotion_that_works@getresponse.com



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