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[ 6. Advertising ]

If you have more than 1,000 newsletter subscribers, you should include sponsor ads with each issue you mail. I usually include two or three five-line ads (of 65 characters per line) in mine. The key to effectively marketing a brand or product in your newsletter is to choose those that interest your visitor. For example, if you run a shoe store, include a promo by a shoe company that links the visitor to their site to download a discount coupon.

One last thing I always include in my newsletter is an option for visitors to unsubscribe. Make it clear at both the top and bottom of your newsletter that your users can unsubscribe at any time, like this:

This is the bi-monthly newsletter from www.mysite.com. If you would like to un-subscribe at any time, please send an email to mailto:newsletter@mysite.com with "unsubscribe" in the subject field.

[ 7. Frequency ]

It all depends on the amount of new content published on your site and how many visitors your site has. Let's say that Fred Black runs a site about tennis and receives 4,000 unique visitors per day. Fred also receives an average of fifty new newsletter subscribers each day. His site has been running for six months, so he has around nine thousand newsletter subscribers in his database.

Let's also say that Fred is a busy man who coaches tennis too. He coaches five people every day, so he doesn't really have that much time to add new content to his site, which he updates once every 4-5 days.

In this scenario, Fred should send out a monthly newsletter that summarizes the new content posted on his site, any new messages in his forum, as well as a couple of paragraphs about the latest tennis news, such as the winner of the recent Australian Open.

But how frequently should you send your newsletter? Well, as a good rule of thumb, the smaller your site, the less frequently you should mail your newsletter. If you add new articles to your site every day and have a nicely populated subscriber list, then a daily newsletter is not uncommon. On the other hand, if you only receive a couple of hundred hits per day, then perhaps send your newsletter monthly, and spend more time on promoting your site.

[ 8. Tone ]

When you send your newsletter, most of your visitors will assume that it's been compiled by a couple of guys that help run the site and that it's just a ploy to get users to return to your site, or click on the ads included in your newsletter.

You have to change the recipients' mindset so that they're more receptive to your newsletter and its contents. In terms of how you write your newsletter, try to talk to your visitors like they're your friends, and you're simply emailing them to catch up. As I mentioned earlier, Todd is our newsletter manager. When Todd takes over the second half the newsletter, here's what he says:

Hi guys, Todd here... how's everyone doing?

See how he introduces himself and makes you feel like there's actually a person composing the newsletter? Too many newsletters are just marketing junk. If you want to create a healthy subscriber base, make sure you address your visitors like Todd does -- and maybe even spare a paragraph or two to tell them about what's been going on in your life.

However you do it, the more comfortable your visitors feel when you "speak" to them through your newsletter, the more likely they are to trust you, re-visit your site, and click on your sponsor ads.

[Conclusion]

Well, there you have it... the list I use whenever I send out my newsletter. If you don't send out a newsletter because you don't have the faintest clue what to include in it, then hopefully this article has given you some creative inspiration to start one.

If you already send out a newsletter, does it include everything I've mentioned in this article? If not, maybe you'd like to take some tips from this article and use them to better equip your current newsletter.

A newsletter provides your users with useful, informative, free content that is sent to them on a regular basis -- and as such, it's the best way to communicate with your visitors, and invite them back to your site.

About The Author
Mitchell Harper is the author of many eBooks and he also owns SiteTell. SiteTell is a unique viral marketing tool that lets your visitors tell their friends about your site using either email or ICQ in just seconds. SiteTell harnesses the power of viral marketing, making it extremely easy for your anyone to let their friends, family, colleagues and others know about your site! Learn more at SiteTell.com.

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