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DEC. 12,  ISSUE #421
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Tip of the Day
META tags are HTML code that is placed within the <HEAD> section of a web page to instruct the browser. You can find a complete HTML META tag dictionary at Vancouver-webpages.com.

Today's tip by Shelley Lowery, taken from her acclaimed Web Design Mastery series.

SPN Site of the Day
The Search Engine Glossary is a complete guide to search engine marketing terminology, containing over 550 words/phrases and definitions. Worth checking out if SE jargon is lost on you.

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SPN App of the Day
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The Ten Commandments
of Linking (Part 2)

By Glenn Canady
Gorilla Website Marketing

(Part 1 of this article can be found in the SPN Archives.

#6) Thou Shall Always Tell Others Where Their Link Is

Don't make someone hunt for 10 minutes on your website to verify that you posted their link. Just give them the URL where you've put the link or tell them what category you posted them in. Everybody's time is valuable and nobody wants to hunt for their link for very long.

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#7) Thou Shall NOT SPAM For Link Requests

If you send email to unrelated web sites in your link directory just because you want to possibly get a link, then you are spamming in mind and spirit. The webmaster who receives this kind of email is not going to be a happy camper because your web site does not remotely match their web site and has nothing to offer their visitors. The webmaster is most likely just going to delete your email but if you catch them on a bad day, he might report you to the spam police. Either way you lose! Make sure you only send email to sites that match your chosen theme and tell them exactly what page you'd like to see your link on in the letter. That way the person that gets your email will know that you've actually been to their site and that you cared enough to tell them where to stick your link!

#8) Thou Shall Keep Thy Link Requests Short And Sweet!

Don't tell people your whole life story when you ask for a link because they really don't care! When I get a link request, I'm looking at these factors.

Is this site somewhat related to my site and does it fit in my link directory theme?

Has this person already linked to me?

Can I easily find their link area from the home page?

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Does this site have a coherent theme or is it just a link farm?

Is the page that my link is on have less 50 links or less?

Does at least the home page of the site have some Google PageRank? If not, then I'll probably let it slide if the site is fairly new.

So in your link request letter, just tell them where their link is and where in their directory you'd like to be placed. Also, give them the description that you'd like to use for your website's listing too. That's all they need to know.

#9) Thou Shall Always Keep Thy Word

If you tell somebody that you're going to upgrade them to link partner status, then make sure you do it right away or let them know when they can expect it to be done. Update your link directory promptly and always keep your word to your link partners. They did give you a link when you asked for it and therefore deserve your respect.

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#10) Thou Shall Not Take Down Your Link Partner's Link

If you give somebody a link, then don't delete it when you think nobody's looking! I've seen people try to pull one over on me by getting a link, then deciding to delete their entire link directory a few months later! These people must think that a link directory is just something that you do for a while and then delete when you have some links or something. Linking is not just something you do for a bit and then throw away - it's a total way of life dude! When you're doing linking right, you're building a valuable resource that will get lots of traffic.

I hope you enjoyed this article. If you did, be sure to get your Gorilla Marketing membership. You'll get instant access to other articles, proven methods for getting more higher search engine rankings and more traffic to your website, special discounts on exciting products, and much more! Just go to this URL: http://www.gorillawebsitemarketing.com/membership.html

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Give Away This Article And Help Stop The Linking Crisis!

If you're a webmaster, you're probably sick and tired of people doing linking wrong and wasting your precious time too. Well, here's your chance to do something about it! Just give this article away to anybody that you see violating any of the 10 Commandments of Linking. You're free to give this article away anyway you wish. With your help, we can stamp out the current linking crisis in our lifetime!

Wishing You Success!

About The Author
Glenn Canady teaches fellow entrepreneurs how to get traffic to their website with his course Gorilla Website Marketing.


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