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The Ten Commandments of Linking (Part 2)
by Glenn Canady ©Copyright 2003

(Part 1 of this article can be found in the SPN Archives
http://www.sitepronews.com/archives/2003/dec/5.html)

#6) Thou Shall Always Tell Others Where Their Link Is

Don't make someone hunt for 10 minutes on your website to verify
that you posted their link. Just give them the URL where you've
put the link or tell them what category you posted them in.
Everybody's time is valuable and nobody wants to hunt for their
link for very long.

#7) Thou Shall NOT SPAM For Link Requests

If you send email to unrelated web sites in your link directory
just because you want to possibly get a link, then you are
spamming in mind and spirit. The webmaster who receives this
kind of email is not going to be a happy camper because your web
site does not remotely match their web site and has nothing to
offer their visitors. The webmaster is most likely just going to
delete your email but if you catch them on a bad day, he might
report you to the spam police. Either way you lose! Make sure
you only send email to sites that match your chosen theme and
tell them exactly what page you'd like to see your link on in
the letter. That way the person that gets your email will know
that you've actually been to their site and that you cared enough 
to tell them where to stick your link!

#8) Thou Shall Keep Thy Link Requests Short And Sweet!

Don't tell people your whole life story when you ask for a link
because they really don't care! When I get a link request, I'm
looking at these factors.

Is this site somewhat related to my site and does it fit in my
link directory theme?

Has this person already linked to me?

Can I easily find their link area from the home page?

Does this site have a coherent theme or is it just a link farm?

Is the page that my link is on have less 50 links or less?

Does at least the home page of the site have some Google
PageRank? If not, then I'll probably let it slide if the site is
fairly new.

So in your link request letter, just tell them where their link
is and where in their directory you'd like to be placed. Also,
give them the description that you'd like to use for your
website's listing too. That's all they need to know.

#9) Thou Shall Always Keep Thy Word

If you tell somebody that you're going to upgrade them to link
partner status, then make sure you do it right away or let them
know when they can expect it to be done. Update your link
directory promptly and always keep your word to your link
partners. They did give you a link when you asked for it and
therefore deserve your respect.

#10) Thou Shall Not Take Down Your Link Partner's Link

If you give somebody a link, then don't delete it when you think
nobody's looking! I've seen people try to pull one over on me by
getting a link, then deciding to delete their entire link
directory a few months later! These people must think that a
link directory is just something that you do for a while and then
delete when you have some links or something. Linking is not
just something you do for a bit and then throw away - it's a
total way of life dude! When you're doing linking right, you're
building a valuable resource that will get lots of traffic.

I hope you enjoyed this article. If you did, be sure to get your
Gorilla Marketing membership. You'll get instant access to other
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Give Away This Article And Help Stop The Linking Crisis!

If you're a webmaster, you're probably sick and tired of people
doing linking wrong and wasting your precious time too. Well,
here's your chance to do something about it! Just give this
article away to anybody that you see violating any of the 10
Commandments of Linking. You're free to give this article away
anyway you wish. With your help, we can stamp out the current
linking crisis in our lifetime!

Wishing You Success!

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Glenn Canady teaches fellow entrepreneurs how to get traffic to
their website with his course Gorilla Website Marketing.
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