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| DEC. 15, ISSUE #422 |
Search the Web |
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Online Web Tools |
Fr'ee Traffic Exchange
Fr'ee Meta Tag Generator
Fr'ee Site Popularity Checker
Fr'ee Search Engine Submitter
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Webmaster Tools |
Hundreds of Top webmaster apps arranged in 12 major categories. New programs added weekly.
Webmaster Tool Directory
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Webmaster Resources |
A comprehensive directory of the Web's top webmaster resource sites. 10 major categories.
Resource Directory
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WebSite Tools |
Get Top Website Tools. Over 25 FR'EE Services to choose from.
Visit Bravenet.com
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Tip of the Day |
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PHP is a popular, open source, server-side scripting language that can be embedded into html. PHP can do anything
that CGI can do and more. If your server supports it, you can find a variety of free PHP scripts at
HotScripts.com.
Today's tip by Shelley Lowery, taken from her acclaimed
Web Design Mastery series.
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SPN Site of the Day |
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InZones.com is a useful site if you're looking for royalty free photos
or MS Word and PowerPoint templates. The site has over 6,000 of the former and 500 of the latter. And, the yearly fee
of $49.95 is very reasonable.
Does your web site qualify as a SPN Site of the Day? Webmaster resource sites can apply via email:
sotd@sitepronews.com
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SPN App of the Day |
HotKeyZ 2.2 (961 KB) is a keyboard utility with hotkey
control for executing other files, folders or RUN commands. Launch apps in normal, minimized or maximized state.
With HotKeyZ you can categorize all your hotkeys, assign icons to every hotkey, paste text into any edit box, launch
program files, folders, documents, pictures, MP3's or playlists, shutdown your PC, reboot etc. etc. Fr'ee for home
use. Requires Windows 95/ 98/ Me/ NT/ 2000/ XP.
If you have a Webmaster App that you would like listed on the SPN site, send us an email with details to:
wapps@sitepronews.com
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Fr'ee Newsletters |
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MyZips.com Downloads |
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Must Read Ebooks |
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SPN offers one of the best eBook libraries on the Web. Check out our current selection of
Commercial and 173 plus
Fr'ee eBooks.
Authors of EBooks may submit their publications to SPN via email:
ebooks@sitepronews.com
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Top 5 DeskTopThemes |
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Link to SiteProNews |
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Link your site to SiteProNews, the fr'ee,
newsletter and resource site for Webmasters.
Or, Add SPN to your site with just 2 lines
of JavaScript code. Top content for your site without any of the work.
Check out the SPN Promotion Partners
page. Some great sites have opted to support the SPN newsletter
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Custom I.E. ToolBar |
Put one-click search power at your fingertips. Add a
fr-e-e Custom Toolbar to Internet Explorer.
Download
the Toolbar file, then run the file to install. Open I.E., go to the View menu, then Toolbars. Select "ExactSeek
I.E. Toolbar" and you're done. One click searching and much more at your fingertips.
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SiteProNews Partners |
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SubmitPlus - Promote your site to 110
search engines... FR'EE!
Template Monster - World #1 website
templates are available for immediate download.
Add Me! - A leading resource for website and
e-business promotion.
PreWired.com -
Providing ISPs & Publishers an Instant Web based revenue stream!
$9.50 Domain Names...
Register, transfer or renew your domain names and get a FR'EE Service Suite.
FindMyHost.com...
Review detailed Report Cards of web hosts who made the grade.
Web-Source.net... Your Guide to Professional
Web Site Design & Development.
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Designing Your Web Site
to Maximize Traffic (Part 1)
By Brendon Turner
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Designing your site to maximize traffic from the search engines is not a difficult task but it does require you to
think ahead and plan your SEO strategy carefully. If you have not yet built your web site and are still in the initial
planning stages then you may have an easier time of it. If you already have an existing web site, then you may need to
take the time to read up on these SEO strategies and make some changes to incorporate them into your web site.
I will discuss 13 ways in which you can improve on your existing web site or boost a brand new web site into the
stratosphere of high rankings. These are not really SEO tricks but rather tried, tested and true methods that we know
to work effectively. We all know that in reality there are no real SEO tricks. True success is achieved through hard
work, research and implementation of a thorough and complete SEO strategy.
Without further ado here is a checklist of important items to consider and implement into your SEO strategy.
Using Javascript or Other Unspiderable
Code
If you intend to use Javascript on your web page it is best to use it sparingly or not at all. Search engine spiders
cannot read Javascript and it is possible that along with ignoring it when they come across it on your page, they may
also get hung up on it if you are using a lot of it. If you really need to use Javascript you can safely use it by
putting the code into a separate JS file and calling it with a single line of code which you place between your
<head> and </head> tags within your web page. The code used to include your JS file looks
like this:
<SCRIPT LANGUAGE="JavaScript" type="text/javascript"
src="replace-with-JavaScript-file-name.js"></SCRIPT>
Using Style Guidelines Effectively
If you are using CSS style commands, do not include them within your actual web page source code. You don't want
search engine spiders to have to wade through 100 lines of unreadable code before they reach your actual content.
Instead, place your style guidelines into a separate CSS file and call them with a single line of code from within
your <head> and </head> tags by using the following code:
<link rel="stylesheet" href="replace-with-style-file-name.css">
Primary Keyword Layout
Examine your web site from a source code point of view and ensure that your primary keywords or phrases will be
spidered first. When search engine spiders read your page they read the source code just like we would read a book
from left to right - top to bottom. We know that search engines place higher relevancy on keywords and phrases which
appear closer to the top of a page so it stands to reason that if you've got a large table full of graphics appearing
at the top of your source code before your primary keywords, then you can achieve higher rankings by adjusting your
layout and placing a well written search engine optimized paragraph above that table full of graphics.
Spiderable Text Present on Each Page
Many times I have seen some very pretty web sites, but their chances of ranking high for any relevant keywords have
been dashed by the use of only graphics and very little or no text on the pages. It is very important to your SEO
strategy that you make sure that you've taken the time to write some quality textual content for your pages. Don't
write nonsensical text filled with blatant sp@m. Instead, take a few extra minutes and write 4-5 quality paragraphs
which clearly explain the theme of your site and the particular page your writing for. If you feel you haven't got the
time, ambition or skills to write your own content don't stress over it. There are other options. You could
visit the SEO Copywriting forum at FreeSEOAdvice.com to ask for help and
get some valuable tips. Or you could hire a professional team to handle the project for you. Check out
eTrafficJams.com for help with your SEO strategy and copywriting needs.
Proper Use of robots.txt File
On several occasions I have performed an analysis of a client's web site only to discover that they had inadvertently
blocked spider access to their web site by incorrectly formatting their robots.txt file. It is critical that you know
what you're doing when you use a robots.txt file. If you are unsure of the correct syntax when modifying or creating
a robots.txt file, I recommend you not use a robots.txt file at all. This may sound counterproductive, but it's better
to be safe than sorry. Accidentally blocking the spiders can result in a loss of all your rankings. It would almost
be like starting over again to repair the damage. For help on correctly formatting your robots.txt file, visit
robotstxt.org.
Dead Links and 404 Errors
If you are not checking for broken links on your web site, then you should start immediately and make this a part of
your SEO strategy. You can never be 100% sure of your link integrity, especially when your site has 100, or more,
pages. Aside from losing potential customers into a vortex of 404 errors, you risk more than that from a search engine
perspective. When a search engine spider visits your web site and finds broken links, the impression left is that your
site is not regularly maintained and updated. Not much is known about how the engines view this, but your crawl status
may be assigned a low priority by visiting search engine spiders. In other words, the spiders may not visit your site
as frequently as they visit sites with 100% link integrity. So make sure you download some link checking software and
begin a regular schedule of verifying your link structure.
About The Author
Brendon Turner is a certified search engine optimization specialist and Senior SEO Consultant with
eTrafficJams.com, a professional search engine optimization company that
specializes in getting targeted, eager-to-buy traffic to your site! Brendon also maintains
FreeSEOAdvice.com, a progressive free SEO forum advocating access to
accurate and timely information related to the industry. Want some tips on how to improve your web site's
optimization? Call 877-785-9977 or click to request a free search engine optimization analysis.
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Webmaster Resource Sites & Services
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101sitehosting.com -
Professional web hosting for your domains at fantastic prices - or buy bulk hosting for unlimited domains at
one low flat rate per month - great service
Metamend.com -
Optimize your website with a recognized world leader in search engine optimization. SEO services to
meet any web site's needs.
TheCgiSite.com - A directory of
programming resources.
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Fr'eeWebSubmission -
Submit your website to the Top 50 search engines as ranked by Alexa. OR, auto-submit to 20 major
engines with one mouse click.
Submitsolution.com - Top 10 listings
Guaranteed in Yahoo, Altavista, MSN, and more.
Fr'eeTechMail.org -
A search engine where you can preview and subscribe to thousands of IT newsletters.
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Recommended
Webmaster EBooks & Tools
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Download the Fr'ee Alexa Toolbar
An indispensable tool for all web professionals that plugs right into your browser to provide Traffic
Data, Site Stats, and Contact Info for all the sites you visit!.
The Insider's Guide To Dominating the Search Engines
Introduces you to revolutionary, "tried-and-tested" optimization strategies which will increase your website
traffic by 10, 100, or even 1000 times ... GUARANTEED. See results start to materialize in as little as 2
days....and see significant results appear in just 1 month.
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Our friend Jim Daniels, who makes $200k a year from his basement,
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you're tired of hype, see this fr-e-e guide.
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