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If an RSS Feed is the Yahoo Backdoor, is a Blog Google's?
By Tinu AbayomiPaul (c) 2004

Though the answer is in a book I wrote this July, the
question is still asked of me repeatedly. Why does it work
for some sites and not others? And how come some blogs get
indexed in a day and then are dropped, and others stay in
Google indefinitely?

Well, let's take one question at a time. The answer to
whether you can blog your way into Google search results is
yes, sometimes in six weeks, often in 24 hours. 

Yes, you read right, in less than 24 hours. Under certain
conditions, the search engines actually want you to succeed
at this.

I'm aware that these statements may cause some controversy,
but that won't make them any less factual. Since September,
Google has been set up to show you proof of this, which
we'll go over in part two. My new blog has been spidered
and indexed daily since it was created.

Not only is this possible with your blog, the way that
blogs are set up make them one of the most conducive web
site mediums to attract more traffic from multiple sources
quickly. The trick to getting this to work for you, is in 
understanding which conditions have to be met first. 

And we'll come back to that shortly. First let's talk about
what's typically wrong with the process most people take to
get their sites listed.

Most people submit their sites to Google and wait six to
eight weeks to see if they were included. Other people know
that the fastest way to be spidered is to leave your link
at a site that is already getting spidered. 

But even among those people, when they don't see their site
in Google exactly the way they'd like, they give up, and
say it didn't work. 

So what went wrong? 

The place that the majority of people go wrong is in trying
to trick the Googlebot into thinking their site matches
its standards for inclusion for their desired high traffic
keyword, instead of aligning themselves with the purpose
that the search engine fills. 

You may think that if you study all the search engine
tricks, you'll have the traffic from the search engines and
it will then follow that yours will be the site people come
to for the keyword they want, which in turn, will get 1% of
those people to buy what's at your site. 

If you think that, I'm not here to tell you that you're
wrong - sometimes that works. I'm just saying that there
are other easier, faster, less expensive ways. Some of them
only have subtle differences from the way you know.   

The truth is, even if we could somehow reverse engineer the
secret Google algorithm, it periodically changes. So
mastering that system would be temporary, even if you could
do it. 
 
Did you know that you don't even need the traffic for your
most desired keyword to be successful? You just need some
targeted traffic that converts well. Some of the most
financially successful sites generate amazing profits in
the tens or hundreds of thousands with a few hundred or
thousand visitors every month. 

The method I most suggest to get the kind of search engine
results that can power those kinds of sales, is aligning
your site with the purpose the search engine seeks to fill.
It is faster, more effective and involves far less effort. 

You should still make sure your blog meets all the basic
search engine optimization guidelines. However, the very
nature of a blog makes it easier to meet more of these
requirements with less continual struggle. 

Let's look at the facts, and see how blogs align themselves
more closely with one of Google's purposes as a search
engine. 

Here's what you need to keep in mind:

1- if you get your site's link in the path of the search
engine spider or robot of your choice, in this case
Googlebot, it may follow it. 

2- the way to get it to follow the link is to make sure it
can "see" your link. 

3- if your content fills a need that the search engine's
database of links has, it will include your link, and,

4- if your link fills a deficit better than any other site,
in accordance with Google's secret formula or algorithm, it
will rank your page well. 

So now, the only missing component necessary to our success
is finding out how to be the best site Google finds for
a category that has a deficit.

One of the strengths of Google, as perceived by people who
like it, is the vast amount of fresh content it contains
that is relevant to almost any topic, or keyword, typed
into it, no matter how narrow or broad. 

It follows then, that one purpose of this database of
links is to provide fresh, relevant content on topics its
users desire. The freshest, most relevant, most topical
information found on the web today are in blogs, as well as
their corresponding RSS or Atom feeds. 

A blog's very function is to contain constantly updated
focused content, on one topic or field. 

When blogs first started, the topic was often a person's
life. Business blogs, instead, are updated records of a
certain kind of information relevant to an industry, a
company or a topic, aligned with the interests of their
visitors. 

So you need to know the following things in order to get
your blog included on Google's search engine results pages. 

.       Where to leave your link so that it will get spidered
.       How to make sure Googlebot sees your link
.       How to set up your blog so its content fills a deficit
.       The best way to make sure your blog does this better 
        than other sites.

There's a specific formula of success for this, one of many
that will work not just one time, but repeatedly.

We've run out of space for the moment, but part two picks
up with the specifics of how your blog needs to be set up
and how to determine exactly where Googlebot can find your
link.

================================================================
Article by Tinu AbayomiPaul. Learn more about the Google - Blog 
connection at http://www.freetraffictip.com/gb "
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