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| JAN. 2, ISSUE #430 |
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Tip of the Day |
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When writing your sales copy, write as if you were talking with just one person. Write your copy with passion and
excitement. Tell that one person exactly what your product or service will do for them. Write your words so that they
seamlessly flow together from your beginning headline through to your order page.
Today's tip by Shelley Lowery, taken from her acclaimed
Web Design Mastery series.
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SPN Site of the Day |
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Linkalizer.com's stated purpose is to make the webmaster's
search for quality link exchanges easier. Quality is assured because every site is reviewed before acceptance
into the Linkalizer program. Worth a visit if you you're looking for link partners.
Does your web site qualify as a SPN Site of the Day? Webmaster resource sites can apply via email:
sotd@sitepronews.com
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SPN App of the Day |
PractiSearch v1.22 (1.1 MB) is a unique search tool that
simplifies the way you access online search engines and information resources. Allows you to start a Web search with
a selected word or term, using a hotkey or a mouse click and works from within any application. Use it to look up
text from e-mail messages, Word documents, etc. Supports many search engines by default, including Google, news sites,
dictionaries, translations and more. You can also add your own entries to the list. Free for Windows
98/ ME/ NT/ 2000/ XP.
If you have a Webmaster App that you would like listed on the SPN site, send us an email with details to:
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Top 5 DeskTopThemes |
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Link to SiteProNews |
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Link your site to SiteProNews, the fr'ee,
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Custom I.E. ToolBar |
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Ever see a website that seems to speak a foreign language...in English? We encounter many SEO client websites that
rely on buzzwords in the page copy to get the word out about their product. The problem lies with visitors who may
not be familiar with those terms. This means optimizing with buzzwords may not be the best way to gain traffic. If
your prospective visitors are not searching for those terms, how do they find your website?
Start With The Obvious
You really need to know your industry. Study your prospective visitors--who your target audience is. If your
prospective visitors are highly technical and work and talk in "buzzword speak", no problem. But if you also
want to attract prospective visitors who may not be immersed in the terminology used in your business, you must
compensate by optimizing with a wider array of targeted keywords.
How Do I Find All Those Keywords?
Start researching. Yes, it's going to take a little work on your part to analyze what keywords you may be missing out
on. Monitor website visitors who may use other terms to find your website. Track the keywords used by visitors through
your log reports. Most log statistics programs have a report showing the keywords used by searchers to find your
website. Using your server logs or log statistics program for keyword information is a good way
to get a better picture of how visitors are finding your website. Use
Overture's keyword tool or
Wordtracker and note the words used on your competitors' websites. Using
these, or similar tools, type in your buzzwords and see what variations come up. Competitor websites may use slightly
different wording than you when writing copy for their pages. Visit their websites and learn all you can about how
many ways your business can get its message across. Read online articles; visit business newsgroups and forums. Find
research information through industry websites and companies that specialize in producing reports about your industry.
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Help Search Engine Robots Do Their Job
Search engine robots are just automated programs. Their concept and execution is relatively simple: search engine
robots "read" the text on your pages by going through the source code of your web pages. If the majority of
the words in your source code text are buzzwords, this is the information that will be taken back to the search
engine database.
It's Obvious (the "DUH" factor)
Ok, so it's obvious to you what your industry buzzwords are. But don't discount the simpler versions of those catchy
words. Focus also on some lesser used terms and make a list of additional keywords you might be able to add. Clear,
precise copy that catches the visitor's attention and tells your story is generally more effective in the long run.
Compromise - Mix SEO Keywords and Buzzwords
You don't want to change the copy on your webpages? This is often a problem with business websites. Once you have
your keyword list of other-than-obvious words, work at fitting them into the page text carefully. You want them to
make sense with the context of the web page. Use these new keywords as many times as "makes sense" so they
do not sound spammy. Read your copy out loud or have a colleague read your copy to get a sense of how it might sound
to a website visitor.
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The Bottom Line
It should be easy enough to see how those extra keywords are producing for you. Keep track of your log reports and
see if those new terms start showing up in your reports. Test a variety of keywords, then test again to see if
visitors are staying on your website, moving through your individual web pages, or clicking away. Create specific
pages using those keywords as a test scenario. The information you need should be available to you in your log
statistics reports for visited web pages.
Don't let business jargon get in the way of getting your message across to your audience. Yes, buzzwords may sound
cutting edge, but the bottom line is, traffic and sales are what you really want to show for your hard work.
Copyright © 2003 Search Innovation Marketing. All Rights Reserved.
About The Author
Daria Goetsch is the founder and Search Engine Marketing Consultant for
Search Innovation Marketing, a Search Engine Promotion company serving small businesses. She has specialized in
search engine optimization since 1998, including three years as the Search Engine Specialist for O'Reilly &
Associates, a technical book publishing company.
Printer Friendly Version of this
Article
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Webmaster Resource Sites & Services
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Web-Source.net... Your Guide to Professional
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Metamend.com -
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Recommended
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