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| JULY 28, ISSUE #518 |
Web Search |
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Tip of the Day |
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The Unordered List tag is the opening tag used to create a bulleted list. You can change the style of your bullets
by adding an attribute to your UL tag. Add type="disc", type="circle" or type="square" within
your UL tag.
Today's tip by Shelley Lowery of Web-Source.net - Your Guide to
Professional Web Site Design and Development.
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SPN Site of the Day |
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Creabiz.com and
iWebBroker.com are two sites you may want to look at if you're interested in buying or selling
websites. Both sites look relatively new but have a lot of potential.
Does your web site qualify as a SPN Site of the Day? Webmaster resource sites can apply via email:
sotd@sitepronews.com
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SPN App of the Day |
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Thunderbird 0.7 (5.9 MB) is a
full-featured, cross-platform e-mail and newsgroup client that makes e-mailing safer, faster and easier. Too many
features to list. Freeware for Windows, Mac and Linux.
If you have a Webmaster App that you would like listed on the SPN site, send us an email with details to:
wapps@sitepronews.com
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Jayde Newsletters |
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MyZips.com Downloads |
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Must Read Ebooks |
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SPN offers one of the best eBook libraries on the Web. Our current selection includes
Commercial and 178 plus
Fr'ee eBooks.
Authors of EBooks may submit their publications to SPN via email:
ebooks@sitepronews.com
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Link to SiteProNews |
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Link your site to SiteProNews, the fr'ee,
newsletter and resource site for Webmasters.
Or, Add SPN to your site with just 2 lines
of JavaSc'ript code. Top content for your site without any of the work.
Visit our SPN Promotion Partners
page. Some great sites have opted to support the SPN newsletter.
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SiteProNews Partners |
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SubmitPlus - Promote your site to 110
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Template Monster - World's number one website
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Web-Source.net... Your Guide to Professional
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TheCgiSite.com - A directory of
programming resources.
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Top Tips For Requesting
a Reciprocal Link
By Colin Evans
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While most webmasters agree that reciprocal linking is a very good way of increasing web site traffic, get your
reciprocal link request wrong, and you won't get the link.
To make sure you don't make this mistake, here are some important tips for requesting a link from a potential link
partner:
1. Make sure your entire web site looks professional. Nobody is going to link to a scrappy or unprofessional looking
website.
2. Whether you use a linkbot or not, you must carry out some physical research on any potential link partner's
website.
i) You need to answer these questions:
- Is the website of a similar or complementary theme to your website?
- Is the website content useful?
- Does the website look professional?
The key is to look at the website content from your visitor's point of view. They clicked a link on your website
to find more information, make sure the content at their destination is worthwhile.
ii) Traffic to a new website will come almost entirely from reciprocal links. To maximize the traffic through your
reciprocal links, check out your potential link partners "Links" or "Resource" page:
- Are the links useful?
- Are the links logically grouped and easy to search?
- Are there less than thirty links for each category? You will not get any traffic from a page that has more than
this.
- Do they look appealing?
- Are the links of a similar or complementary theme to the main website?
3. If the website is worth linking to, locate and copy the "link code" that the Web site owner would prefer you to
use for their reciprocal link, such as:
- Link title
- Link URL
- Link description
You need to make a note of the web page you would like your link to appear in, and if the website has a categorized
link directory, the category.
4. Find the contact details for the owner of the website.
The increased harvesting of email addresses means that not many webmasters will put an email link on their website,
most will use a contact form.
Try to find the name of the owner. Many website owners have a web page about themselves or their business.
5. Using the link information you found during your research, make an html link which points to your potential link
partner and upload it to your links page.
The only time it is acceptable to use information "discovered" by your linkbot is if you can't find any linking
information during your research.
6. Contacting the owner or webmaster for a reciprocal link will mean you must do one of the following:
- Fill in their link submission form.
- Contact them using their contact form.
- Send them an email (This is the last resort). Sending emails to the WhoIs contact details is the same as
sp@mming, Don't Do It.
Use pre-written templates of linking letters that you can copy and paste into the contact form or your email program.
To ensure the email looks personal, fill in the following "gaps" on the template:
- The web site owners name. Don't use Hi John, or Hello John, use Dear John. If you can't find the owner's name
don't use any salutation at all.
- The URL of the web page where you would like your link to appear. If necessary, state the category you would
like your link to appear in.
- The full URL of the reciprocal link on your website.
- The title of your link.
- The URL of your link.
- The description of your link.
Make sure you state your email address and your website URL after your name at the end of the email.
If your website has a low Google PR, state this and tell your potential link partner that your website is new, does
not have a high Google PR and linking with you will not do their Google PR any good.
Tell them you have a policy of linking with quality sites that have a similar or complementary theme and consequently
your Google PR is going to steadily increase, as will the number of people visiting their website from their link on
your web page.
Anybody receiving a link request written using these tips will be more inclined to swap links with you because you
have taken the time to check out their web site and your professional approach will have a positive subconscious
effect on their decision.
About The Author
Written by Colin Evans C 2004 - All rights reserved. To find other tips, advice as well as articles, tools and
resources to help you increase traffic to your web site visit:
http://www.colevans.com.
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