SiteProNews: July 7, 2004 Feature Article

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5 Ways To Increase Website Traffic To Your Website, 
By Fayola Peters

Millions of websites online can be placed in their own special 
category of "Deserted Town". The only life you can find there
are those of the webmasters who created them. This is because 
they get very few, if any, targeted visitors. For these website 
owners, there are simple techniques they can use to increase 
website traffic.

Read on and I will give you five ways to increase website 
traffic to your website. These aren't hidden secrets and they 
won't give you millions of hits per month for just $ 9.99. (I'm 
sure you know what I mean). However they are effective and using 
them will increase website traffic to your website. And the 
visitors that you get will be more profitable because they will 
be targeted. 

Increase Website Traffic

You can pay to increase website traffic. (I've decided to get 
the money spending out of the way first). There are many ways 
you can pay to increase website traffic; here are three (3) 
popular ones.

·	pay-per-click
·	ezine ads
·	website ads

Before you use any of these paying methods to increase website 
traffic to your website, I want you to first examine your website 
with your ideal customer in mind. What keywords will they use to 
find your website in the search engines? Write them down. 

Increase Website Traffic - Technique 1

Pay-Per-Click
Now you're ready to increase website traffic with pay-per-click 
search engines. Start by using the keywords you have written 
down, go to the free keyword suggestion tool at digitalpoint.com 
and type in the search box one keyword at a time and press the
'suggest' button. 

The results will show you how many people search for your 
keyword each day and also suggest other keywords you can use 
and the number of visits they get each day. Write down this 
information or create a spreadsheet with the headings 'keyword', 
'visits per day', and 'pay-per-click cost'. Your pay per click 
cost depends on which pay-per-click search engine you use, the 
competition for your keywords and on how much you're willing to 
pay for a click.

Once you've finished the spreadsheet, sign up for an account 
with the pay-per-click-search engine of your choice and bid on 
your keywords. 

You will notice that the keywords with the most visits per day 
cost more per click than those with less. To get more clicks for 
your money the trick is to bid on those keywords which have a 
few visitors a day. There is less competition for these keywords 
so your bid price should be low.

Increase Website Traffic - Technique 2

Ezine Ads
When using ezine ads place them in ezines which are related to 
your market, which have subscribers who would be interested in 
your product or service. You can find ezines in ezine directories 
and you should be subscribed to a few of them already - start 
with these.

Increase Website Traffic - Technique 3

Website Ads
For website ads, use the keyword list you made for your 
pay-per-click marketing. Starting with the keyword that gets the 
most visits per day, do a search at a search engine. Research 
the first ten (10) to twenty (20) websites looking for any 
information which indicates that they sell advertising space 
on their website, like 'Advertise With Us'. If you don't see 
any advertising information look for a 'Contact' page or email 
address and send a message asking if advertising is sold on 
their website and if so then what's the cost. Once you've 
finished this research, choose where to place your ads. 

Increase Website Traffic - Technique 4

Search Engine Optimization
To find information online most people go to the search engines 
first. If you're not listed in at least the first two pages of
search engine results for your keywords, then you're missing out
on a lot of free targeted website traffic.

To increase website traffic for your website using this technique 
here is a free resource for you to help optimize your website so 
that you can access this free website traffic source. 
Click=> http://aff-masters.sitesell.com/home21.html 

Increase Website Traffic - Technique 5

Article Writing 
Another way to increase website traffic is by writing articles 
for your niche market and submitting them to article directories 
and ezine editors. Your increased website traffic will come from 
the resource box at the end of your articles. The resource box is 
like a 4 to 6 line ad telling your readers who you are and to 
encourage them to seek more information on your website by 
clicking on your website link, which you will provide.

One advantage of article writing, beside the free increased 
website traffic, is that it will make you an expert in the eyes 
of your readers. This will increase your credibility and your 
readers trust in you causing them to open their minds and wallets 
to your recommendations. 

Like I said earlier the five (5) techniques I've written about
here to increase website traffic to your website are not hidden 
secrets, they're nothing new. They are used everyday by website 
owners whose websites are far from deserted. So start using one 
of the techniques today and see how it goes, then try another.

================================================================
Fayola Peters is a member of the International Association of 
Home Business Entrepreneurs.
(http://www.ezinfocenter.com/7301292.363/iahbe)

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