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7 Secrets To Top Search Engine Rankings (Yes, Even #1 Positions!) For SEO Dummies
by Ewen Chia ©Copyright 2004

There's hope for the 'little guys' in the search engine ranking 
game, even if they can't tell the difference between the title 
and keyword meta tag!

You can achieve high rankings for important keywords simply by 
applying certain rules that stand the test of time and even 
technology...and the number one rule is really to...

...Help the search engines provide relevant search results!

How do you do this? I'll reveal the 'secrets' soon.

While I'm far from being an SEO (Search Engine Optimization) 
expert and am just sharing experiences here, I've achieved some 
phenomenal results by following these basic rules and without 
resorting to 'tricks'. Importantly, these are rankings that 
last.

--- Side Note ---

I'm not suggesting you shouldn't learn about SEO or use genuine 
software that helps, in fact you should.

To learn about SEO, some sites you can check out:

http://www.selfpromotion.com : shows you how to construct your 
webpages and submit them to hundreds of search engines and 
directories absolutely F.ree.

http://www.searchenginewatch.com : everything you need to know 
related to search engines.

For software to facilitate your website positioning, this one's 
the best: http://www.turnkeymoney.com/te.htm

--- End Side Note ---

For example (at this time of writing), here are my rankings 
for http://www.Marketing-Make-Money.com in Yahoo alone 
(remember these are extremely competitive keywords):

'Make money online' | rank: #1 of 35.4 million sites
Proof: http://tinyurl.com/2wtr9

'Make money' | rank: #15 of 86.7 million sites
Proof: http://tinyurl.com/yqvxy

'Web marketing' | rank: #4 of 117 million sites
Proof: http://tinyurl.com/yv8de

'Web marketing tips' | rank: #2 of 10.5 million sites
Proof: http://tinyurl.com/388a6

How did I achieve such incredible rankings without being some 
SEO guru or even obsessively optimizing my site?

Recall the number one rule? It's to help the search engines 
provide relevant search results.

Now I honestly believe there are only two MAIN things which 
support this rule and in the process, reward your website with 
the high rankings you desire.

These two things are Keyword Rich Content and Targeted Back 
Links which we'll talk about later...

Here then are 7 powerful secrets you can use to model your 
website after to explode your high search engine rankings!

Step 1: Determine Highly Searched Keywords

Determine highly searched and targeted keywords/keyword phrases 
related to your site and put them into a list. Here're the tools 
to use:

- http://instantmarketingsecrets.com/keyword.htm :
compares results of keyword searches from Overture and 
Wordtracker and displays them side by side.

- http://smtek.info/cgi-bin/keywordtool.cgi : allows you to find 
relevant hot keywords with a single click... very cool, very 
useful.

- http://www.goodkeywords.com : excellent software to find 
targeted keywords in Overture and various other engines.

Step 2: Register Keyword Rich Domain Names

While there have been contrasting arguments about whether having 
keywords in your domain helps, I strongly feel it does. The same 
goes for dashes between words in the domain.

Use these to source for domain name ideas:

http://www.nameboy.com
http://www.deleteddomains.com

You can also register your domains for peanuts per year here:

http://www.namecheap.com
http://www.registerfly.com

Step 3: Use Your Targeted Keywords In Your Copy

Use the list of keywords in step 1 within your website copy, 
especially in the title, headline and first paragraph. The 
important thing is to make them flow smoothly within the 
context of the copy so prospects will not find it weird.

Step 4: Insert Keyword Rich Relevant Content

Next, build up your site's content with relevant topics 
containing your keywords. Don't worry, here are some ways 
to get instant content:

- Posting suitable articles that contain your keywords. These 
can either be your own or from article directories like 
http://www.ezinearticle.com , http://www.goarticles.com or 
http://webpronews.com .

- Posting newsletter issues in an archive online if you 
write any.

- Do reviews and commentaries on related products and 
services in your market as content.

Step 5: Aggressively Acquire Targeted Back Links

This is the second most important (some say it's the first) 
factor to note after targeted and relevant content.

Get as many good quality incoming links from other sites as you 
can, believe me, this will really make a huge difference to your 
rankings. These links should come from sites in your market and 
preferably those with high PageRanks of 5 and above.

Use http://www.webmasterbrain.com/prog/ to search for sites 
with top rankings in Google for your specified keyword/keyword 
phrases. It also reveals their individual PageRanks next to 
their listings.

An excellent resource to check PageRank can also be found at 
http://rankwhere.com.

Alternatively, you can download the Alexa toolbar from 
http://ww.alexa.com as it also shows Alexa traffic ranking for 
any site. This is very useful for seeking high traffic link 
partners.

If you are looking for mind-blowing linking strategies and 
tricks, the best guide I've ever seen must be "Power Linking 2: 
Evolution" at: http://www.turnkeymoney.com/powerlink.htm

Step 6: Hand Submit Your Site To The Top Directories
and Search Engines

There's no point in using those 'submit to millions' services 
as only a few search engines really matter. Using those services 
may actually cause your site to be penalized by these major 
engines.

In fact if you've done enough important reciprocal linkings, you 
don't even need to submit your sites since spiders which crawl 
your link partner sites (already indexed) will pick up your link 
easily.

However, if you must submit, do it by hand at these directories 
and search engines:

Ask Jeeves: http://tinyurl.com/467y
LookSmart/Zeal: http://tinyurl.com/2uzan
Mama: http://tinyurl.com/38gdb
Open Directory: http://tinyurl.com/2jk82
Google: http://tinyurl.com/hlzz
Yahoo: http://tinyurl.com/fq32
All The Web: http://tinyurl.com/2hq24
Inktomi: http://tinyurl.com/26cgu

Step 7: Tune Your Site For Maximum Optimization

The final step would be to constantly monitor and analyze your 
website traffic against rankings. This is so you can review and 
tweak for further improvement in your rankings.

I hope this article will prove highly useful to you. Do not 
be scared away by SEO, it's simple once you follow the above 
system. While these steps are not everything you can do, it'll 
be enough to get your site ranked very well for the targeted 
keywords you chose.

Again, remember the number one rule of giving relevant content 
and establishing good back links. Help the search engines 
provide relevant results for their customers and your rankings 
will automatically skyrocket to the top!

================================================================
(c) 2004 Ewen Chia All Rights Reserved

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