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7 Explosive Strategies to Maximize Your Google AdWords Campaigns
by Fabian Lim ©Copyright 2004

If you ever used Google AdWords to advertise your product or 
service online, you'd have experienced the sheer power of this 
online advertising medium.

In fact, more and more online marketers, both large organizations 
and 'one-man' companies alike, use Google AdWords for a variety 
of purposes, including but not limited to:

- Increase website exposure
- Sell existing products and services
- Launch new products and services
- Drive traffic to website to capture e-mail leads and
  build prospect list
- Test various marketing strategies e.g. web copy
  effectiveness, product and services pricing etc.
- Research primary and secondary keywords for Search Engine
  Optimization strategy
- Research consumer and business wants and needs
- Market and sell own and/or affiliate products
- And much much more...

However, as with any pay-per-click service, a poorly designed 
Google AdWords campaign will NOT bring you the results you 
desire.

Worst still, a poorly implemented Google AdWords campaign can 
even 'break your wallet'!

So, how does one develop an effective Google AdWords campaign?

Here are 7 useful strategies you can use to maximize your Google 
AdWords campaign:

1) Identify a large number (preferably 300 above) of low-cost 
but highly targeted keywords/ keyword phrases. It is important 
to understand Google AdWords is a pay-per-click system and 
you only pay when a prospect clicks on your AdWords ad - 
regardless of the number of impressions.

And you can use this to your advantage by ensuring you develop a 
huge keyword list for each campaign.

Here are some f~ree tools you can use to generate keywords and 
key phrases:

Google AdWords Keyword Suggestions tool:
https://adwords.google.com/select/KeywordSandbox

Good Keywords
http://GoodKeywords.com

7Search.com's Keyword Suggestion Tool:
http://conversion.7search.com/scripts/advertisertools/keywordsuggestion.aspx

WordTracker (F~ree trial version) :
http://WordTracker.com

Misspelled Keywords
http://searchspell.com

2) Develop various headlines and descriptions and split-test 
them to identify the most effective ad (actually, Google AdWords 
does this for you automatically i.e. it displays the ad that 
receives a higher click-through more frequently).

Here's a quick and dirty way to develop a killer headline and 
description - Model other Google AdWords ads!

Notice I said 'model' and NOT 'copy'.

All you need to do is type in relevant keywords in the Google 
search box and review the AdWords ads that show up.

Ask yourself which AdWords ad attracts your attention and
note down how the headline and description are written.

Here's a Copywriting 101 Tip - Your headline and description 
should mention the BIGGEST benefit of your product or service.

3) Use the 'Keyword Matching' option to better target your ads. 
Unlike conventional pay-per-click models, AdWords ads are ranked 
based on the following formula:

Cost-Per-Click (CPC) X Click-Through Rate (CTR).

Keyword matching helps you achieve a higher Click-Through-Rate 
(CTR) for your ads and therefore, a higher ad ranking, without 
increasing the Cost-Per-Click (CPC) of your campaign.

For example, a phrase match keyword like "popup generator" will 
show up for the search query "best popup generator" but will not 
display for the search query "popup a generator".

So, using the 'Phrase Match' option will minimize 'untargeted' 
impressions and result in Click-Through-Rate (CTR) improvements.

4) Limit the ad impressions to certain countries and/or regions 
once you've received customer data from the initial sales 
generated. For example, if most of your customers are from the 
USA, you may wish to focus your advertising revenue on the US 
market and target your ads to only US customers. This strategy 
will also help you to achieve a higher Click-Through-Rate (CTR) 
for your ads.

5) Add a subscriber sign-up box on ALL the websites you're 
promoting. This will allow you to build your subscriber list at 
the same time! Place your subscriber sign-up box at the top left 
or right side of your webpage to increase visibility.

6) Add a DHTML (Dynamic Hyper Text Markup Language) pop-up on 
your websites. Here's a 5-STAR SECRET Google doesn't want you to 
know: You CAN use pop-ups on your landing page (i.e. the page a 
prospect sees when he/she clicks on your AdWords ad) as long as 
the pop-up does not result in the OPENING OF A NEW WINDOW!

A DHTML pop-up is technically not a pop-up - it is really a
'floating menu', made to look and act like a pop-up!

You can find out more about 'PopupMaster Pro', a '
new-generation' pop-up software (that also beats pop-up
blockers) here:

http://PopupMaster.net

7) Monitor and manage your campaigns. You'll be able to access 
valuable information and find out which keywords have the highest 
impressions, which keywords generate the highest click-throughs 
etc. once your campaign is live. And you should use this 
information to tweak your headline, description and 
cost-per-click accordingly, to maximize your campaign 
effectiveness.

Use the various strategies described above and monitor the
effectiveness of each of them. It will help you maximize your 
Google AdWords campaigns and reduce your campaign costs.

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Fabian Lim is a Management & Internet Marketing Consultant. He 
helps organizations and individuals succeed online. Visit his 
website at http://BizSuccessOnline.com. To subscribe to his free 
newsletter, BizSuccess Tips, send a blank e-mail to:
mailto:bizsuccesstips@webcopywritingcourse.com
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