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| OCT. 4, ISSUE #545 |
Web Search |
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Tip of the Day |
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You can remove the underline of an individual link by using the style tag. Add style="text-decoration: none"
to your link code.
Today's tip by Shelley Lowery of Web-Source.net - Your Guide to
Professional Web Site Design and Development.
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SPN Site of the Day |
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Feedster.com is a news search engine that utilizes RSS and weblog
content to enhance traditional news syndication. Feedster currently indexes over 800,000 syndicated sources and
adds about 5,000 new feeds daily.
Does your web site qualify as a SPN Site of the Day? Webmaster resource sites can apply via email:
sotd@sitepronews.com
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SPN App of the Day |
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Trellian Traceroute 1.00 (1.5 MB) allows you
to see how many servers your website is passing through before it gets to your computer, informing you if there
are any problem/slow servers and even gives a ping time for each server in the path. Freeware for Windows
95/ 98/ ME/ XP/ 2000.
If you have a Webmaster App that you would like listed on the SPN site, send us an email with details to:
wapps@sitepronews.com
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Jayde Newsletters |
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Top 5 ScreenSavers |
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Must Read Ebooks |
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SPN offers one of the best eBook libraries on the Web. Our current selection includes
Commercial and 178 plus
Fr'ee eBooks.
Authors of EBooks may submit their publications to SPN via email:
ebooks@sitepronews.com
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Link to SiteProNews |
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Link your site to SiteProNews, the newsletter
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SiteProNews Partners |
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SubmitPlus - Promote your site to 110
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Template Monster - World's number one website
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PreWired.com -
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FindMyHost.com...
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Web-Source.net... Your Guide to Professional
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TheCgiSite.com - A directory of
programming resources.
MarketingFind.com - Internet Marketing - Get Tips, Tools
and Ideas to market your website.
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Ten Web Site Promotion Tips for
DMOZ - Open Directory Project
By Robert K. McCourty
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The dmoz directory is not a search engine. It's a directory, like a phone book. It has been categorizing the
Internet since 1998. Dmoz currently has over 590,000 categories and sub categories. The main directory itself
has sixteen main categories. All subcategories fall under these top sixteen. Imagine, everything in the known
universe able to be categorized under a mere sixteen main subject headings. Seems impossible, but it's true.
The project has a lot of help categorizing the sites submitted to it. There are currently 64,739 human volunteer
editors, which give freely of their time to help bring organization to the chaos. How would you like to pay that
payroll each month?
Although there is a built-in search function in dmoz, within a directory the idea is to click your way down inside
of it, until you've found what you want. You can move forward, backward and even sideways and up and down. Within
several seconds you should have arrived at the intended category and will be presented with a list of relevant sites.
You decide, (not the search engine) which site looks like the best and click the related link. Sound simple? It is
simple! So why don't more people use it?
Probably because we've become spoiled by the big search engines. All you have to do is type in a search word and
get a whole page of results. Much quicker and more accurate. Right?
Before you answer that question answer these ones:
How many times have you clicked on a search result presented by a popular search engine and had to scroll way down
the page or view several deep pages of results to find something close to what you intended to find? How often are
the top 10 results not what you were looking for at all, because your search term was not accurate enough?
One point for the directory. Search engines can only return data based on specific search criteria. They are after
all machines. Within a directory you get to decide which category is the most appropriate and the fastest way to
get there. Search engines pick results on the relativeness of the search term, usually putting a heavier emphasis
on the first few words. In dmoz however, your own brain tells you to choose from the list. Brains work better than
machines.
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How many times have you clicked on a link from a popular search engine to find an abandoned or missing page or an
expired URL at the other end?
How many times have you reached a page and had to click backward to try another listing?
Although you might have to do this in dmoz as well, I have found that I can usually find -exactly- what I am
seeking within one or two back clicks.
This is subjective of course. See the next two questions.
How many times do you have to retype your search query more than once to try and narrow down the search?
Come on admit it. The big search engines are very sophisticated but how often do you use any of the advanced
search features? That's worth a lesson in itself. You can quickly narrow the parameters of your search this way,
but most folks I know simply retype the original query in a different order and hope for the best.
How much time (on average) do you spend during each session on a "Major" search engine?
Think about it for a moment. Sometimes you get lucky and find an answer in less than ten seconds. Sometimes you're
on there reviewing results for over a minute before choosing one. Other times you can spend quite a chunk of time
going back and forth between selected sites and presented search results.
Add up all of the aforementioned time and effort and you may come to the conclusion the big engines are not quite
as 'convenient' as you thought.
Now compare this to a dozen or so -accurate- clicks from within a directory structure and using your own brain for
the elimination process. You might find it faster using a directory.
Many of the Major search engines use the dmoz directory as a foundation for search results. You may ask, if dmoz
searches are already part of many search results, why use dmoz by itself?
Type this search query into Google, then dmoz: "chile recipes rattlesnake". You'll get different results
because Google uses many different criteria to weigh their results while dmoz takes a web site at face value.
Tips on Getting your site accurately placed within the dmoz Directory.
Because dmoz is staffed by volunteer editors, it can often take a while to get your web site included. Here
are a few tips to speed things up.
1. Find a category WITH an Editor
First of all, when you reach the category in which you would like to include your web site, scroll to the bottom
of the page and find out if it has an 'Editor's' name or handle.... Should you find a text line which says
"Volunteer to edit this category," it means the category you have selected has no direct Editor. Thus, it could
take even longer to get your site listed. Find a category WITH an Editor to improve your chances.
Article Continues - Read on for the Next Nine Tips
About The Author
Robert K. McCourty, is a founding Partner and Director of Marketing for Metamend
Software and Design Ltd. The firm specializes in search engine optimization technologies and solutions for the
improvement of web site placement within the Internet's top search engines.
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