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Top 5 Secrets To Loading Your Web Site With Traffic 
Boosting Content! By Ewen Chia
 
Successful webmasters and marketers agree: words rule the web!  
 
Nothing beats fresh, keyword rich content for attracting search 
engine spiders, live visitors and repeat visitors. But there's 
just ONE obstacle for the newbie web publisher though...
 
It takes a lot of work to write all the content on your own.
 
Well, the good news is that you don't have to create all of this 
content yourself!
 
In fact, you can load up your web site with top notch articles, 
news, cartoons and a whole lot more when you simply outsource 
your content. 
 
If you've ever wondered how the experts load up their web sites 
so quickly, then today is your lucky day...I'm about to show you 
their top 5 secret resources...Act on this information now and 
you'll have quality content published before dinner time, 
guaranteed!
 
:: Secret Resource #1: RSS Feeds
 
RSS Feeds are the hot commodity on the web right now. RSS stands 
for "Really Simple Syndication" and describes a technology that 
allows web sites to syndicate, or distribute, their content among 
other sites. Maybe you're already familiar with news syndication 
sources like Reuters and the Associated Press? RSS parallels 
this concept and brings it online.  
 
Content syndication provides an ideal solution for the cost and 
time conscious internet marketer. You can load your site with 
relevant business and marketing articles and reap significant 
rewards.
 
Syndicated articles attract the search engines to your site in 
two important ways. The first and most obvious fact is that more 
content and more keywords = better rankings, period. Second, you 
boost the value of your incoming and outgoing links - a very 
important element in the eyes of Google's page rank algorithm. 
 
If you're totally new to RSS, then visit the following two sites 
to brush up on your knowledge. They will educate you a bit more 
on how RSS works and what you need to do to implement it on your 
site:
 
MNot RSS Tutorial: http://www.mnot.net/rss/tutorial/
SiteProNews: http://www.sitepronews.com/archives/2004/feb/9.html
 
Here's a starter list of marketing related feeds available for 
instant syndication:
 
Shelley Lowery's Web Source.Net:
http://www.web-source.net/syndicator.htm
Wilson Web Syndicated Content:
http://www.wilsonweb.com/syndicate/
Search Engine Watch News Feed:
http://searchenginewatch.com/sew.xml
 
There are plenty of other resources out there. Spend some 
quality time surfing your favorite marketing sites and see 
if they have syndication available.
 
If you want to exploit RSS quickly and easily and get the most 
benefits out of the technology without taking forever, then 
you'd find these extremely useful:
 
RSS Equalizer: http://www.l1nk.com/urr/rrse.html
Express RSS: http://www.l1nk.com/urr/expressrss.html
 
:: Secret Resource #2: Static Article Syndication Sites
 
One of the tried and true methods for building a name online is 
to write and publish your own articles. Thousands of writers 
submit articles each day to article syndication sites. 
 
The trade off is simple: web site and e-zine publishers are 
granted permission to re-print these articles as long as they 
remain unchanged from the original and the writer's by-line is 
kept intact. The publisher wins by getting free content, and the 
writer wins whenever someone new sees their by-line and clicks 
on their URL. 
 
Here are some of the top sources for finding free, re-printable 
articles:
 
First in Articles: http://www.1st-in-articles.com/
Marketing Words: http://www.marketingwords.com/articles.html
Idea Marketers: http://www.ideamarketers.com/ 
Market Position Newsletter: http://www.bizweb2000.com/articles.htm
 
Those should get you off to a good start. If you need more 
resources, just do a search on "reprint articles" in your 
favorite search engine or download a copy of the Alexa toolbar 
and scout out the related links that pop up for each site you 
visit.
 
And if you desire to create your own articles for traffic and 
profit, check this amazingly good resource out: 

http://www.l1nk.com/urr/twt.html
 
:: Secret Resource #3:  Paying for Premium Content
 
You know the saying, "You get what you pay for". By far, the 
most comprehensive database of premium marketing and business 
content comes from this one source: 
 
Marketing Sherpa: http://www.marketingsherpa.com/
 
Content is divided into two specialty libraries: the Case Studies 
Library and the Practical Marketing Knowledge Library. The Case 
Studies Library profiles both large and mid-sized businesses and 
dives into marketing experiments on such topics as email 
marketing, business-to-business marketing, branding, subscriber 
base conversion and a whole lot more.   
 
The Practical Marketing Knowledge library features over 250 
articles and interviews with experts sharing step-by-step 
marketing plans. 
 
If you would like to license Marketing Sherpa content for 
re-distribution, you'll need to contact OSKAR Consulting 
courtesy of Elizabeth Karolczak. She can be reached via email 
at info@oskar.com, or via telephone at 1.650.625.1780. If she's 
unavailable, simply ask to speak with an Electronic Licensing 
Representative. 
 
:: Secret Resource #4: Hire a Ghost Writer
 
When you hire a ghostwriter, or freelancer, you can have custom 
content created for your site. Your writer will pump out articles 
on any topic you specify and you get to put your name on the 
finished product! 
 
The best way to hire a writer is to bid for his or her services. 
This allows you to negotiate the best deal for your budget if 
expense is an issue.  
 
Here's where to find and hire ghostwriters:
 
http://www.elance.com/ 
http://www.guru.com/category.cfm?tc=23134&kw=web%20content&cid=500
http://www.freeagent.com/ 
http://www.freelancewriting.com/
 
To discover the real secrets to getting tons of ghostwriters 
begging you to take their content, go to: 

http://www.l1nk.com/urr/ghostniche.html
 
:: Secret Resource #5: Your Own Web Visitors and Ezine Subscribers
 
What better way to generate content and develop a sense of 
community among your visitors than having them contribute to 
your site or ezine? 
 
One shining example of this tactic in action comes from my 
friend, Willie Crawford, owner of www.chitterlings.com. The site 
focuses on southern cooking recipes, but this tactic should work 
for internet marketing based sites as well. 
 
Each week, Willie's ezine subscribers submit dozens of recipes. 
He takes the best of the best and highlights them in each issue 
of the newsletter. You could do the same by soliciting your 
subscribers for articles, tips, product recommendations or even 
case studies on their own marketing efforts.
 
You simply edit the content for style, grammar and length, 
then toss a few of your own comments to add some flow to the 
presentation. This takes a minimal amount of effort and you 
produce a great publication that people want to read because 
they get to see themselves in print.
 
These 5 secret sources represent just the tip of the iceberg.  
 
Content is plentiful if you know where to look. The best part 
is that it takes about half the time and effort to track down 
quality sources as it does to produce the content all on your 
own, meaning...
 
...Be a smart marketer and outsource!

================================================================ 
Ewen Chia has been marketing online since 1997 and is the owner 
of Instant Marketing Secrets Inc. For a limited time, discover 
how you can access $6,997+ worth of million dollar marketing 
secrets, interviews and audio recordings free at: 
http://www.InstantMarketingSecrets.com
================================================================

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