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How to Build Massive Keyword Lists
By Rob Taylor (c) 2004 Megastep International 
(http://www.internetmarketingsecrets.co.uk)


As keyword marketing becomes more and more expensive and 
competitive, it has become essential when building your lists 
to focus on the maximum number of phrases and their variations 
that a surfer might enter into the search engines.

Why?

Because according to Amit Singhal, principal scientist at 
Google, a guy who really should know what he's talking about, 
over 50% of the 200 million searches performed a day have 
never been searched before. He also said: "When performing a 
search most surfers give a 2-4 word query".

So here are my top 18 recommended ways to build massive keyword 
lists:

1. Visit your competitor's web pages and look in the title and 
   meta tags.

2. Search for brand names in Google's Sandbox. This will return 
   additional keywords that searchers entered when using the 
   brand name. You can also enter regular keyword phrases and 
   get related keyword phrases that have been searched on Google.
   Link: http://www.megastep.com/buzz/GSB.php

3. Look over your past customer testimonials, and see if there 
   are any keywords you can use. This strategy lets you get 
   inside your customer's mind to produce more market centric 
   keywords.

4. Consider synonyms. A synonym is a word having the same or 
   nearly the same meaning as another word or other words in 
   the language. Enter your keywords into Roget's Theasaurus 
   for a list of related synonyms. Also visit LexFN. 
   Links: http://www.megastep.com/buzz/RT.php
   & http://www.megastep.com/buzz/LFN.php. 

5. Think of singular and plurals keywords.

6. What about verbs? Example: Ride, rode, ridden, ridding, rides.

7. Use hyphenation and variations. Example: off-shore, offshore, 
   off shore

8. Consider domain names. Many people enter domain names into 
   the search engines rather than their browser address bar. 
   Example: cnn.com. In July 2004 cnn.com was searched 633,677 
   times on Overture.

9. Get books on your subject and use the terms in the index and 
   glossaries to grow your keyword lists.

10. Download a free copy of Weblog Expert Lite. Then ask your 
    web host how to download your raw stats files. Run them 
    through the software and you will then discover every 
    possible keyword combination that surfers have used to find 
    your website.
    Link: http://www.megastep.com/buzz/WLE.php

11. Use Wordtracker. What does Wordtracker do? "...helps you 
    find all keyword combinations that bear any relation to 
    your business or service - many of which you might never 
    have considered." Wordtracker is an essential tool to use.
    Link: http://www.megastep.com/buzz/WT.php

12. Then go to the Overture Keyword Suggestion Tool. Enter 
    in a keyword and Overture returns all the prior month's 
    searches that include your phrase. The problem with the 
    Overture tool is that it doesn't give you the exact way 
    that the search was entered. This is why it is essential 
    to use a tool like Keyword Tumbler  (see #18) to generate 
    the maximum possible number of keyword combinations that 
    a user might enter a search phrase into the engines.
    Link: http://www.megastep.com/buzz/OST.php

13. Use abbreviations and misspellings. A good misspelling 
    tool is Search Spell. Search Spell uses actual misspellings 
    entered into the search engines.
    Link: http://www.megastep.com/buzz/SS.php

14. Use acronyms. An acronym is a word formed from the initial 
    letters of a name. Example: due diligence becomes DD. A good 
    acronym generator is Acronym Finder.
    Link: http://www.megastep.com/buzz/ACF.php

15. Combine your keyword phrase into one word. Example:
    strawbale houses => strawbalehouses.

16. Use "space" and "+" with keywords. Example: 
    - strawbale+houses
    - strawbale +houses

17. Visit Crossword Compiler and download their demo software. 
    Plug in your keywords and discover a multitude of additional 
    words. Link: http://www.megastep.com/buzz/CC.php

18. Once you have your list compiled visit Keyword Tumbler and 
    download the free software. Put your keywords into a text 
    file and then let Keyword Tumbler generate multiple 
    variations of each keyword phrase you have... instantly!
    Link: http://www.megastep.com/buzz/KWT.php

It does this simply by mixing the words in each phrase around. 
Example: "horses for sale" generates a list like this...

horses for sale
horses sale for
for horses sale
for sale horses
sale horses for
sale for horses

As Perry Marshall, author of the Definitive Guide to Google 
AdWords said at a recent seminar: "Every combination of keywords 
that somebody could conceivably type in on Google is a market."
Link: http://www.megastep.com/buzz/PM.php

I hope you have found this advice useful? It's the exact same 
procedure I use everyday when fighting the pay-per-click wars.

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Rob Taylor has been marketing online since 1996. He's sold 
anything from books, debit cards, security products to art prints. 
Take advantage of his battle tested marketing strategies that 
could quietly make you five figure cash profits every single 
month. Free newsletter at http://www.internetmarketingsecrets.co.uk
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