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Website Tools and Resources
By Sharon Housley

With new technologies, algorithms and sources emerging on
a daily basis, webmasters are constantly struggling to stay
informed. The quality of content on the web and the number
of products available to webmasters can seem overwhelming.
The goal of creating a site that can be quickly found can be
a struggle. Unless webmasters have a well-established brand,
a great domain name and a huge marketing budget, it is
important that they appear in search engines via specific
keywords. With this in mind, we have compiled a list of
resources and products that will benefit webmasters in their
efforts to be found.

1.) Webmaster Articles & Tutorials -The Internet is rich
with resources for webmasters who are developing and
optimizing web content. The web hosts a vast variety of web
design tutorials and articles. For the novice, sifting
through these resources can be daunting and overwhelming.

Site Point - New Articles, Fresh Thinking for Web Developers
and Designers - With a vast variety of web design tutorials
and articles coupled with a vibrant and well informed
community, SitePoint is the natural place to go to grow your
online business. (http://www.sitepoint.com/)

WebProNews - WebProNews is an article portal for Internet
and Technology professionals and has thousands of articles
on web design and development. The articles are from iEntry's
network of expert writers through hundreds of relationships
with authors around the world. (http://www.webpronews.com/)

2.) Webmaster Forums - Not only can participating in various
forums and posting your various views and ideas potentially
bring new growth and life to your online business, it can
help you stay informed about industry news or changes. This
is particularly important when working in a new, quickly
advancing industry like web design and search engine
optimization. The following forums are great places for
webmasters to participate and monitor.

ThreadWatch - ThreadWatch is a nifty tool. The concept of
Threadwatch is very simple: finding the signal amongst the
noise of internet marketing media takes too much of what we
all value most, time. Threadwatch.org cuts through the
chatter and produces a clear signal for the time-starved
professional Internet marketer. (http://www.threadwatch.org)

Webmaster-Talk - The WebmasterTalk forum covers material
related to Web Design, PHP Help, Coding, Hosting, Domain
Names, graphic optimization and related webmaster topics.
The forum is extremely popular and generally, posts will
receive almost instant responses from knowledgeable
professionals. Of course, like any forum, there are bound to
be opposing views ensuring that all sides of every issue are
raised. (http://www.webmaster-talk.com)

3.) Website Submission Tools - According to research more
then 90% of Internet traffic is generated by search engines.
Submitting your website to all major search engines is the
most effective way of promoting your website on the
Internet. In order for web surfers to locate your site you
must be included in all the major search engines. There are
a number of tools available to assist with the submission
process.

Internet Business Promoter - Internet Business Promoter is a
suite of 10 professional web promotion tools in one software
application. All of the tools are designed to assist web
developers with all aspects of web site promotion and search
engine optimization. We found that IBP's strength was in the
website submission options. Once a site is created it must
be submitted to search engines and directories. IBP
streamlines and simplifies the submission process, saving
significant amounts of time. (http://www.axandra.com/ibp)

FreeWebSubmission.com - Free Web Submission is the source
for free search engine submission. They provide webmasters
and site owners with free manual and auto submission to the
highest-rated, free internet search engines and directories.
(http://www.freewebsubmission.com/)

AddMe - AddMe is a leading resource for webmasters and
small-business owners specialized in website submission and
promotion in the search engines. AddMe offers free online
website submission to 14 major search engines in exchange
for a reciprocal link. AddMe is well known and respected in
the industry. (http://www.addme.com/)

Many of the online submissions require an e-mail address. In
order to limit excessive unwanted e-mail many webmasters
will use a "throw-away" e-mail address that would allow them
to initially receive notification that the site is submitted
but is ultimately an e-mail account they can discontinue
after the submission process. This practice is suggested for
anyone using a free service for site submissions.

4.) Online Tools - A number of resource sites are available
on the web to assist webmasters. The resources are generally
free and contain useful analytical tools.

DigitalPoint - The DigitalPoint site contains a variety of
tools specifically for webmasters. The tools are a collection
of useful online tools, from a Google AdSense Sandbox that
shows which Google AdSense ads will be displayed for any
webpage on the Internet, to web ranking tools that track
Yahoo's web rank. (http://www.digitalpoint.com/tools/)

SEO Survey - Tools to help SEO specialists and webmasters
automate some of the important tasks involved in the routine
of optimization. (http://www.socengine.com/seo/tools.html)

5.) Webmaster Software - The aim of many applications is to
save time, money or productivity. Webmsters can often use
software to replace a task they do manually, freeing up
their time to pursue other tasks.

FeedForAll - FeedForAll creates, edits, manages and
publishes RSS feeds. As webmasters realize the benefits to
RSS, software related to RSS is becoming an instrumental
tool in their arsenal. http://www.feedforall.com

TNT Screen Capture - TNT captures everything with only 3
simple capture modes, from application windows to controls, to
menus and popup windows. Many integrated unique features like
shadow options, transparency, quick scaling and individual
shapes make it quick and simple to create stunning screenshots
at a mouse-click. (http://www.ec-software.com/tnt.htm)

6.) Free Content - Free content comes in all shapes and
sizes. Understanding who your target customer is and what
appeals to them will go a long way in finding content that
will increase your site's value.

GoArticles - Providing a fresh stream of content-specific
articles is a great way to encourage visitors to return to
your website on a regular basis. GoArticles is a directory
of quality articles that is searchable based on keywords.
(http://www.goarticles.com)

Small Business Software - Collection of small business and
marketing-related articles available for republishing.
(http://www.small-business-software/free-website-content.htm)

FreeSticky - FreeSticky provides a directory of content
available to webmasters free of charge. The available
content is a variety of items including syndicated cartoons,
games, horoscopes, photographs, forums and articles. The
supplemental content is designed to encourage visitors to
return to your website. (http://www.freesticky.com/stickyweb/)

RSS - RSS stands for really simple syndication, RSS feeds
generally contain content available for syndication. Meaning
that you can often publish content contained in an RSS feed
to provide fresh website content. FeedForAll
(http://www.feedforall.com/free-php-script.htm) has a free PHP
script available to display RSS feeds. Additional resources
to learn more about using RSS as web content can be found at
http://www.rss-specifications.com and
http://www.rss-syndication.com

7.) Alerts - Using web alerts is becoming increasingly
useful to webmasters interested in tracking their search
engine position, trademarked terms, to monitor competitors
and stay abreast of online occurrences.

Google Alerts - Google Alerts is a solution for monitoring
your professional interests online. Track the entire web for
your personalized topics and receive new results by daily
e-mail. There are two companies doing this: Google Alerts,
(http://www.googlealert.com and http://www.google.com/alerts)

PubSub - PubSub is a matching service that instantly
notifies you when new content is created that matches your
subscription. Using a proprietary Matching Engine, PubSub is
able to read millions of data sources on your behalf and
notify you instantly whenever a match is made.
(http://www.pubsub.com)

Tools for Online Tracking Alerts - Article detailing
additional tools available for online tracking and alerts.
(http://www.small-business-software.net/tools-for-online-tracking.htm)

8.) Blacklist Checkers - E-mail delivery problems often
occur when an IP address or domain is black-listed. The
following tools will ensure that your IP address and domain
will not have delivery issues.

DNS Stuff: Free fast, advanced and comprehensive web-based
DNS tools, going beyond just ping, tracert/traceroute, WHOIS
and DNS lookups. (http://www.dnsstuff.com/)

SpamNews - spamNEWS is a concise aggregation of vital
information relevant to professionals in the anti-spam
sector: Up-to-the-minute press coverage and topical
editorials about e-mail abuse, related online security
matters, legal and political issues, as well as articles
on Internet marketing and privacy. (http://www.spamnews.com/)

9.) Keyword Tools - Keywords to improve search engine
placement and ranking. Finding top Internet marketing
keywords is critical in the quest to be found. Choosing the
right Internet marketing keywords will help your search
engine placement and ranking. A little keyword research goes
a long way in the search to be found.

WordTracker - WordTracker helps you choose the right
Internet marketing keywords that will help your search
engine placement and ranking. Use WordTracker for keyword
research. Web marketing is all about search engine ranking,
and that starts with the proper Internet marketing keywords.
Get a free keyword report and web site promotion
information! (http://www.wordtracker.com)

10.) Newsletters - Email newsletters continue to be one of
the most important ways to communicate and find information
on the Internet. The following e-mail newsletters contain
great information for webmasters.

SitePronews - A free newsletter and webmaster resource site
for Webmasters focusing on web site promotion, submission,
positioning, design and marketing. The newsletters and
websites contain articles by noted web experts. The
SiteProNews site was the first of more than 12 web sites
that focused on niche areas of particular interest to
webmasters, marketers, newsletter publishers, authors and
entrepreneurs. (http://www.sitepronews.com/)

iEntry - The iEntry network has a really great collection of
useful newsletters. iEntry publishes over 50 targeted e-mail
newsletters that cover various aspects of the IT and
Business industries. (http://www.ientry.com/)

Like most of the copious amounts of information on the
Internet, it is a matter of sifting through to find
relevant, accurate, helpful information. Occasionally we
stumble across some little-known gems. As a result, we have
compiled these webmaster tools.

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Sharon Housley manages marketing for FeedForAll
(http://www.feedforall.com) software for creating, editing
and publishing RSS feeds and NotePage http://www.notepage.net
a wireless text messaging software.
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