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The 5 Biggest Mistakes Almost All Web Designers Make 
- And Why These Mistakes Could Cost YOU A Fortune!

By Jason Mangrum, CEO - ImmWebDesign.com

Huge Mistake #1: Creating a Website with Flash -- Did you know 
in a recent study, top internet marketers discovered that having 
a website created with Flash, actually DECREASED the response 
from prospects and customers by as much as 370 percent?

Here's why: Your prospects and customers are most likely 
visiting your website using all types of different computers, 
connection speeds and internet configuration settings...

What may look GREAT to one visitor may not even appear for 
another! You could very easily have shelled out hundreds or even 
thousands of dollars to have a website created using the Flash 
technology, only to find out that some of your visitors will 
never see it! (Not to mention the loading times can cause your 
visitor to close your site, never to return again.)

Huge Mistake #2: The "Internet Catalog" Approach -- You see this 
everywhere. Good, honest and hardworking businessmen and women 
get online to sell their products or services, and have a site 
created for them that contains a link to just about everything 
they offer on one page. Their thinking goes along the lines of, 
"...well, I don't want to leave anyone out. If they come to my 
site, I want to make sure I have what they're looking for..." 
-- This way of thinking could not be further from the truth.

Here's why: There's an ancient rule that goes back to the very 
beginning of direct-marketing on the internet, taught by the 
richest, most legendary and well-respected internet marketers 
of all time...

"When you give your prospects too many choices, they become 
confused and aren't sure what to do next. Confused people never 
buy anything."

Huge Mistake #3: Optimizing Your Sales Site for the Search 
Engines -- You'll see this taught in nearly every "internet 
marketing" course, manual or eBook out there... "You must 
optimize every page of your website for the search engines!" 
-- In fact, this false teaching is accepted as 'gospel truth' 
so often that most web designers will offer to do this for you 
at no, or little extra cost...

What they DON'T understand is that certain words and phrases 
must be either re-worded (to make it "keyword rich") or taken 
out completely, just to be looked upon highly by the mighty 
search engines -- and this could KILL your sales, literally 
overnight.

Here's why: When you or a hired web designer optimize your 
SALES page (i.e. any web page designed to sell your products 
and services) to get a higher listing in the search engines, 
you're going to have to sacrifice the pulling-power of your 
sales copy (i.e. written sales material) just to get those 
higher listings. Sure, this can bring you more traffic -- but 
what good is all the traffic in the world, if your visitors 
arrive at your website and aren't compelled enough to read 
why they should order your product? 

For years, it has been taught that you should always try to 
find a "balance" of SEO (Search-Engine-Optimization) mixed with 
promotional copy designed to sell your products and services...

WRONG AGAIN! -- The truth is that you should NEVER optimize your 
sales page for the Search Engines. Instead, you should create 
tiny "entry pages" for each keyword related to your product or 
service, (highly optimized for the Search Engines) and have them 
link to your main sales site! (We can show you exactly how to do 
this quickly and easily and get *massive* targeted traffic from 
the Search Engines - without ever *touching* your sales site!)

Huge Mistake #4: Having a "Graphics-Based" Website -- Sure, 
graphics can certainly help us to visualize a particular 
situation or circumstance, product or service... But did you 
know that having a graphically-driven website can actually 
DISTRACT your visitor away from your sales message?

After all, your sales message (or "web copy") is THE #1 most 
important factor in a website that makes money. If your visitors 
are paying more attention to your "professional graphics" than 
your sales message... you've just lost another sale.

Here's why: You've got approximately seven seconds from the 
time your visitor arrives at your site, to the time they decide 
whether to buy your product, get more information or LEAVE. If 
you've got a graphically-intensive website, your website will 
most likely still be loading past your seven-second time limit.

That's a "customer-killer" in and of itself - however, the real 
reason lies within the fact that the bigger, brighter and more 
beautiful your graphics are, the more they will distract your 
visitor from your sales message. And if your visitor is 
distracted even for one second, it could mean the difference 
between getting a sale, and losing a customer.

Huge Mistake #5: Designing a Website with ZERO Marketing 
Experience -- Most web designers have no idea how to make money 
on the internet, with anything other than their design services. 
It's not their fault - they simply have no or very little 
marketing and sales experience. After all, they're just website 
designers...

However, having your website designed by someone with ZERO 
internet marketing experience is like buying a street-car 
without an engine... it won't go anywhere, and it'll just 
waste your time and money!

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For more information on how to have your website designed (or 
re-designed) by a well-known expert in the field of direct-response 
internet marketing, go here: http://www.ImmWebDesign.com 
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