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Making the Most out of Google Adsense
By Merle http://MCPromotionsPress.com (c) 2005

Google Adsense is a great way for any website owner to earn a
nice income simply by placing ads on his or her website. The
ads are taken from their Adwords Program, and what is shown on
the page relates to the content or the theme of that particular
page. For example, a page about dogs would rotate ads for
pet-related products and services.

Before you decide it must be pretty simple to just throw some
Google ads on your pages and go lay on a beach somewhere while
the money rolls in, think again. There really is an art and a
"science" to optimizing your website to work well with the
advertisements.

Remember, you don't get paid unless people click, so before you
just plaster the ads in any old space, here are some tips to
consider straight from Google and other online resources.

1) Horizontal Display of 4 Image Ads:

I found this tip on a forum. There's been some talk that placing
a horizontal row of images right above a leaderboard ad format
works very well for drawing attention and increasing click-thrus.
For more on this read the thread yourself at:

http://www.webmasterworld.com/forum89/7961.htm

2) Blend: You don't want the ads to "intrude" on your content,
rather make them "blend" as if they are part of your content.

3) Placement: Above the fold placement is better for maximum eye
attention. Visualize the monitor as a piece of paper and cut it
in half horizontally. Try to place your ads in the top section
and to the left.

4) Wider: Per Google, a wider footprint is better then taller;
maybe because it can hold more content and make it easier to
read without dropping down line after line. Google claims the
most effective sizes for click-thrus are 326x280, 300x250
(inline rectangle), 160x600 (wide skyscraper).

5) More is Better: To generate more revenue, put ads on every
single page of your site -- if it works for your set up. This
will result in more ad views and more chances for actual
click-thrus.

6) Multiple Ad Units: Try putting more than one ad unit on a
page. Google allows 3 ad units maximum on any one page of your
site.

7) Colors: When choosing colors for your ad layouts, try to pick
ones that complement and go with your web pages. If you'd like
to keep it fresh, you can select up to four rotating color
palettes when generating your ad code. This may help keep your
site's frequent visitors from "tuning out" your ads.

8) Google Search: Google offers a "search box" function you can
add to your site, which will give you yet another opportunity to
generate income. For more on this, see:

http://www.google.com/services/adsense_tour/page6.html

Users can search just Google or your entire website. If they
click on any of the ads on the "search results" page you'll
earn money.

9) Link Units: Another ad format you can add to your site is
called "link units." These are smaller text ads ranging in six
sizes from 120x90 pix to 728x15 pixels. You can add one link
unit to the already allowed 3 ad units per page, giving you a
maximum of four ad units on a page. Again, it gives you another
opportunity for click-thrus. For more on link units, see:

http://tinyurl.com/dcxlo

10) Channels: Use channels to track different ad formats and
color schemes to find out which ad units are working best, and
utilize that information to tweak and refine your site. For
more, see:

http://tinyurl.com/8ghr2

11) Image Ads: With Adsense you can opt in to show only text
based ads or a combination of both text and image ads. Make
sure you're utilizing the image format as this additional
option opens up more advertising opportunities for your site.
Google will show image ads when they have a higher value to you
then the normal text ad units would. For more info see:

http://tinyurl.com/aupod

12) Public Service Ads: When Google can't find ads for a page
on your site they show what's called "public service ads." By
replacing these ads with your own ads, perhaps for affiliate
programs you may be involved with, you'll have more chances of
earning some revenue instead of giving it away to Google. For
more, see:

http://tinyurl.com/7qqfs

Not all of these tips will work for every website owner. You'll
want to test different ad formats, colors and placements to find
out what works best with your site. There is no one size fits
all so use this information as a general guideline for tweaking
your pages.

13) Section Targeting: By adding special tags you're assisting
Google in knowing where the "real content" is on your pages
which results in more targeted ads and hopefully higher
click-thru rates for you. See more on this at:

http://tinyurl.com/djacg

or over at Dave Taylor's site at:

http://tinyurl.com/ag69t

14) Adsense for Feeds: Another way to get more ad exposure is
this beta program where you can include ads in your RSS feeds.
It's limited at this time; see:

http://tinyurl.com/9ypkf

Many ebooks have been written on this subject. If you'd like
to investigate further, see:

1) Growing Your Business with Google, by Dave Taylor

http://tinyurl.com/dy2j3

2) "What Google Never Told You About Making Money with
AdSense"Ebook, by Joel Comm

http://www.adsense-secrets.com/google.html

For great information on using Adsense, bookmark this
blog: http://jensense.com/

Remember, nothing takes the place of good content. Before
placing ads on your pages, make sure that you have a quality
site with information and resources people will want to see
to ensure continual traffic. You won't make much money if you
don't have traffic to click on the ads in the first place.

Google makes it simple for any site owner to earn a nice income
with their Adsense program. It's up to you to get the most out
of it.

================================================================
By Merle- Want to Know the SECRETS of Article Promotion? Discover
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Articles to Drive Website Traffic". Get your F-r-e-e Copy now at
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