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WebmasterRadio.FM - A Little Something For Everybody 
By David Wallace (c) 2006

I admit it. I am a WebmasterRadio junkie. Not only do I listen
to many of the live shows that they do on a weekly basis, I also
find myself listening to archived shows as well. I absolutely
love it. It allows me to not only keep abreast of the latest
happenings in my industry very quickly, it also allows me to
hear the audible voices of many folks that I already know online
or have met in real life. If you frequent any of the popular
search marketing forums or blogs or have attended conferences
such as Search Engine Strategies, PubCon, AdTech and others,
then surely you have heard of WebmasterRadio as well. In my
opinion, they are very quickly becoming the audible voice of the
search industry.

We already have a vast array of sites on the subject search
engines and search. These include blogs, forums, resource sites
and the like. Many have been around for years now, especially
sites like Search Engine Watch (http://searchenginewatch.com/)
which has been online since almost the birth of the search
engines themselves. Even the trade shows have been around for
quite some time now. However, lacking was a way to bring people
together with audio and live chat outside the realm of a costly
trade show or forum. That is where WebmasterRadio.FM
(http://www.webmasterradio.fm/) fills the void.

WebmasterRadio is the creation of Daron Babin and Brandy Shapiro
Babin, who are not only husband and wife but partners in
business. They officially launched in November 2004 at a Yahoo
Party that was held during one of the PubCon conferences. It all
started with a single show entitled RainMaker
(http://www.webmasterradio.fm/episodes/index.php?showId=6) , an
Internet radio broadcast that gained such favorable response
from listeners and advertisers that more shows were soon added
out of necessity. Daron and Brandy's goal in establishing
WebmasterRadio is to not only get info from industry leaders to
help people in their business but also to bring people together
and connect them through live broadcasts and chat. They have
done this very well with more shows and listeners coming on
board all the time.

So what were Daron and Brandy doing before WebmasterRadio? Well
for starters, Daron was one of the pioneers in the SEO industry,
coming onto the scene in 1996 (one year before myself). He even
earned the nickname "SEGuru" which he is still known for today.
While WebmasterRadio occupies most of his time these days, he
still does some SEO work. Before WMR, Daron was in television,
working as a director at NBC for twelve years. The combination
of his television/broadcasting experience combined with search
marketing expertise is a perfect match for what WebmasterRadio
currently offers.

Brandy comes from a public relations and business development
background. Before WMR, she was the Director of PR for two of
the largest independent advertising agencies in the country.
Brandy's extensive background has allowed her to see both the
client and vendor side of product development and promotion.
This has allowed her to guide clients to success, helping them
to maximize their earning and growth potential with a special
focus on non-traditional revenue. Some of the companies Brandy
has worked with include SouthWest Airlines, SunBeam Inc, Data
General, Sun Microsystems, Clear Channel Communications, Paxson
Communications, Silicon Graphics and many other industry leading
organizations. Combined, Daron and Brandy make an awesome team,
along with all their staff as well.

Whose voices have been heard  on WebmasterRadio? How about names
like Noel McMichael - Vice President of Search Marketing for
Digital Impact, John Marshall - CEO of ClickTracks, Rob
Grosshandler - EcomExpo, Michael Korda - Simon & Schuster, Bruce
Clay - Founder of Bruce Clay Inc., Tobi Elkin - Executive Editor
of MediaPost,  Communications, Matt Cutts - Google, Lee Nadler -
Founder of Sherpa Marketing, Amanda Watlington, Ph.D. - author
of "Business Blogs - A Practical Guide", and the list goes on
and on and on.

So what does WebmasterRadio have to offer? A variety of talk
shows dealing with many different topics which I will summarize
below. Before I provide a summary of current shows, keep in mind
that WebmasterRadio is Internet based. That means anyone in the
world can listen. The fact that they have a live chat room
provides for an interactive experience when listening to live
broadcasts. One can actually engage with others listening to the
show at the same time as well as show hosts and guests
themselves. The shows are also available as podcasts that you
can listen on your iPod as well as mobile casts that you can
listen on select mobile phones. So their reach is without
borders. Here are some of the shows they have on their line up:

    * The Daily SearchCast
(http://www.webmasterradio.fm/episodes/index.php?showId=30) -
This is my personal favorite. 30 minutes with Danny Sullivan
as he recaps current events as well as throwing in a rant here
or there. Daron usually hosts the show but occasionally Dave
Naylor, Todd (Oilman) Friesen and Detlev Johnson fill in as
hosts.

    * RainMaker
(http://www.webmasterradio.fm/episodes/index.php?showId=6)- The
show that started it all. Daron and Brandy interview various
guests or sometimes just talk among themselves about current
events. Each week immerse yourself in a different facet of
online business, ask questions of the experts and hang out and
have a great time.

    * That's A Wrap
(http://www.webmasterradio.fm/episodes/index.php?showId=29) - Ok,
so its two of the old-timers, originals in the SEO industry,
SEGuru (Daron Babin) and WebGuerrilla (Greg Boser). They are
opinionated, bold and pull no punches. Expect their opinion of
the current landscape in the world of technology, web, and life
in general. Also expect to hear the dirt on the Search Marketing
World and those who work in it. Its all a matter of opinion on
this show... so everything is fair game.

    * SEO Rockstars
(http://www.webmasterradio.fm/episodes/index.php?showId=16)
- Join Todd (Oilman) Friesen every week and have your eyes
opened to the wide variety of search engine optimization tactics
available to you. Covering the spectrum from low to high risk
methods of online marketing, this show is guaranteed to make
your head spin and keep you thinking.

    * Strike Point
(http://www.webmasterradio.fm/episodes/index.php?showId=34)
- Hosts Mikkel deMib Svendsen & Dave Naylor bring you the first
European show of its kind, addressing issues faced by European
webmasters regarding search marketing and optimization. Expect
to be informed on the nuances of maximizing earnings revenue
from a European perspective. Irreverent, cocky and experienced
...don't let the Eurotrash fool you! These guys are true experts
and a show to not be missed.

    * Cover Story
(http://www.webmasterradio.fm/episodes/index.php?showId=18)
- Host Brandy Shapiro-Babin reserves a headline for you. Each
week she is joined with public relations powerhouses to share
and discuss information which is vital and timely for you to
maximize your public relations efforts.

    * Affiliate Marketing Today
(http://www.webmasterradio.fm/episodes/index.php?showId=15)
- Each week hosts from Commission Junction share both advertiser
and publisher perspectives ranging from basic to advanced on how
to get the most out of your affiliate marketing program and often
reach out to some of the industry’s top players. Listen in, learn
what the other side is thinking, and make it a win-win.

    * NextStuff Now
(http://www.webmasterradio.fm/episodes/index.php?showId=19)
- Hosted by Chris Tolles, vice president of Topix.Net; each week
get a sneak peak behind closed doors to speak with the people
who are developing new technology, products and services for the
internet.

    * Domain Masters
(http://www.webmasterradio.fm/episodes/index.php?showId=20)
- Hosted by Monte Cahn, founder and CEO of Moniker.com; learn
how to be the master of your domain including legal rights,
domain name monetization; ask questions live from the pro's.

    * Ms. Write
(http://www.webmasterradio.fm/episodes/index.php?showId=26) - A
content moments segment brought to you by InfoSearch Media's
Sarah MacKay (Ms. Write). The show focuses on building quality
content while illustrating its usefulness.

    * ad:tech Connect
(http://www.webmasterradio.fm/episodes/index.php?showId=33)
- Join ad:tech chair Susan Bratton and guest hosts as they
interview top marketing leaders of today in this candid, one
hour, web radio program.

    * GoodKarma
(http://www.webmasterradio.fm/episodes/index.php?showId=35)
- Hosted by Greg Niland (GoodROI); this show helps explain
topics for newbies and can even help an old dog to learn some
new tricks. During the show there will be prizes given away
as well as the answers to the newbie questions you were too
embarrassed to ask.

    * The Hook with Katie Kempner
(http://www.webmasterradio.fm/episodes/index.php?showId=36)
- Katie is VP and Director of Agency Communications at Crispin
Porter + Bogusky. The Hook charts the territory where
advertising and public relations meet providing exclusive
interviews with the industry's finest advertising and public
relations gurus, creatives and journalists to discuss the latest
news and strategy in the industry.

    * Power Source
(http://www.webmasterradio.fm/episodes/index.php?showId=37)
- Tim Mayer and Jeremy Zawodny of Yahoo! Search are your hosts
for a power hour surging with an exciting look at some of the
Valleys newest and hottest companies. Tap into interviews and
commentary from people working behind the scene plus, Tim and
Jeremy will light it up with the latest happenings in the online
world.

    * The Fringe
(http://www.webmasterradio.fm/episodes/index.php?showId=38)
- This show will keep you in the know on what's hot and what's
not, tracking the future of cool! Delve into an entertaining
journey to the edge. Celebrity designer, TV personality and
international DJ Nani Vinken takes you to the fringes of our
culture. To a part of our culture, that most rarely see, to
entertainment and insight into hip, cool and intriguing parts
of everyday life before it occurs. Philosophers idea generators,
rule-breakers, social divas, cultural studs.

That's a lot of shows. Time in between shows is filled with a
wide variety of popular music. There are also commercials but
never over-bearing like you would experience with most radio
stations. As you can see by the titles above, there is just
about something for everyone. It is rumored that a couple of new
shows that will be coming online shortly will include Jennifer
Slegg of JenSense and Michael Korda from Simon & Schuster.

Besides having a great line-up of talk shows, WebmasterRadio is
the official radio for Search Engine Strategies
(http://www.searchenginestrategies.com/), AdTech
(http://www.ad-tech.com/), PubCon (http://www.pubcon.com/)
and EcomXpo (http://www.ecomxpo.com/). They are present at all
of these conferences, broadcasting live and bringing an inside
view of these conferences for people that cannot attend in
person. This makes for a heavy travel schedule for both Daron
and Brandy but they seem to love it. Did I also mention that
they are great at getting parties started as well? They recently
organized a party at blues legend, Buddy Guy's club
(http://www.buddyguys.com/)where Buddy himself made an
appearance.

So if you haven't tuned in to WebmasterRadio yet, what are you
waiting for? They are truly creating a legacy. When interviewing
Brandy for this article, she reflected that her and Daron feel
overjoyed that they are responsible for bringing a community of
people together. WMR is making a difference in people's lives,
helping them improve their businesses and themselves. Listeners
are also coming to depend on their daily dose of WMR. I know I
am. For that, both Daron and Brandy are thrilled at what has
transpired so far and look forward to a bright future.
================================================================
David Wallace is CEO and founder of SearchRank
(http://www.searchrank.com/), an original search engine
optimization and marketing firm providing keyword analysis,
organic search engine optimization, link popularity enhancement,
pay-per-click management, search engine friendly web design and
ongoing campaign maintenance.
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