AdSense allows website publishers to display contextually relevant advertisements on their website. If a web visitor "clicks"
on an advertisement, the web publisher will earn a percentage of the advertising revenue generated as a result of the click. Many
webmasters have built content websites around the Google AdSense model. In many cases the specific intent of the webmaster is to
profit from Google AdSense. Other webmasters use Google AdSense to supplement their revenue. Regardless of the webmaster's intent,
the following tips will help webmasters looking to profit from AdSense.
Top AdSense Tips:
1. Niche Sites
Targeted niche sites that have a clear theme, tend to generate more advertising revenue simply because it is easier for these
sites to achieve decent search engine placement. Be warned though, you want to choose a niche where there is a sufficient number
of advertisements available.
2. Target Keywords
When determining the site's focus, consider how much advertisers pay for the advertisements. If the site is focused on ringtones,
like Ringtone Central http://www.ringtones-central.com the payout per-click is going to be very small because ringtones are not
high ticket items and advertisers will not spend a lot on pay-per-click advertisements. With less obvious markets use Overture to
determine how much advertisers pay-per-keyword. It is usually similar on Google. Search Overture for a keyword then click "View
Advertisers' Max Bids" in the top right corner. This will show the Overture inventory and how much is paid per keyword. Because the
market has become very competitive, it is difficult to rank well in search engines with a new website that is optimized for the
terms that have the highest payout. Consider targeting terms that are moderately priced.
3. Aged Sites / Time
Over time as a website is spidered by Google, advertisements will generally increase in relevance. In general, older websites will
rank better in search engines. The closer the advertisements relate to the webpage's content; the higher the "click-through" the
publishers will see.
4. Coding
In order to minimize a website's maintenance place the Google generated AdSense code in the website template or an include file.
This will allow you to easily experiment with different advertisement sizes and ad placement, and keep web maintenance to a
minimum.
5. Tracking Channels
In order to know how effective a specific website or ad placement is, use distinct channels and subchannels within Google. This
will allow you to discern what performs best on a specific website. Using channels will tell you what sites are making money, what
advertisements are making money and what ad position is the most profitable on a specific website. Keep in mind that you should run
an advertisement for a full week, in order to properly test its effectiveness. Different days of the week will have varying web
traffic, so comparing one week to another will give the most accurate reflection of how effective a campaign performs.
The same is true when testing different advertisement sizes, placement or color schemes. Be sure to leave campaigns in place for
one week. Again, different days will often result in web traffic fluctuations. Comparing web traffic, week to week will give a
clear indication of what ad formats perform the best.
6. Integrated Ad Placement
Many webmasters have been successful at integrating advertisements into a website. The easiest way to integrate an advertisement
into a website is to remove the advertisement border. This will allow the ads to better blend with the webpage. Google recommends
contrasting the link colors with the website colors to increase click-throughs. It is also suggested that webmasters randomize the
color of the advertisements, so that frequent users will not naturally "filter" the ads.
Examples of integrated ad placement:
http://www.golf-clubhouse.net or
http://www.security-protection.net
7. Number vs Value of Advertisements
Place up to three advertisements on each page. Additional advertisements drop in value and dilute ad inventory so publishers
should be cautious in adding more advertisement units. In other words you want to serve the most expensive ads at all times.
Get a Google-Type Ad with Top 10 Exposure across
170+ search engines and web directories delivering 150 Million+ Searches/Mo.
8. Hot Spots
Like web copy, above the fold holds true with AdSense as well. This means that advertisements that appear without having to scroll
will be read more frequently. Hot Spots are areas on a web page that result in a higher percentage of click-throughs. According to
Google the highest paying advertisements are located on the hot spots.
Hot Spots Map:
http://www.small-business-software.net/heat-map.htm
Google does not indicate if image advertisements or text ads perform better, so webmasters are encouraged to experiment with both.
9. Highest Performing Ad Sizes
According to Google the 336 x 280 rectangle, the 300 x250 rectangle and the 160 x 600 sky scraper result in the highest number
of click-throughs. Depending on the website's design and layout, publishers may experience different results with different ad
sizes, placements and color schemes. Expirement and track the results for each website to maximize the AdSense payout.
About The Author
Sharon Housley manages marketing for FeedForAll software for creating, editing, publishing
RSS feeds and podcasts. In addition Sharon manages marketing for NotePage a wireless text
messaging software company.
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