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10 Ways To Extend The Reach Of Your Site
By Titus Hoskins (c) 2006

Successful websites extend their reach far and wide! They
build links, connections, partnerships, or use whatever
means they can to extend the reach of their sites. By
extending their reach, these websites create greater
exposure, bringing in more targeted traffic, leads and
sales.

You should do the same with your site. It will greatly
increase the importance of your site - boosting name
recognition and increasing your site's visibility.

Let's look at a real life comparison - ever build a large
patio or outdoor deck onto your house and suddenly realize
you have not only doubled the floor plan but you have also
changed the very nature of the house itself. Or you build a
gazebo or a guest house on your property... and suddenly
you and your visitors have a different view or opinion of
your property. In fact, you have expanded the reach of your
property by building these extensions.

Think of your website in the same light - by building
simple extensions you can change how your site is viewed
and judged by others; resulting in many positive benefits.
Little things that are so simple to do, yet can have far
reaching implications for your site. You can, in fact,
extend the reach of your site to all corners of the globe.

Here are some of the best techniques for extending the
reach of your site. Some of these are very simple, some a
little more complex:

Article Writing

Get one way targeted links placed all over the web by
writing simple 'how to' articles on the topic or theme of
your site. Extend the reach of your site by simply
including your live links in the author's resource box at
the end of your articles. Simple and very easy to do -
just try it!

Viral Desktop Applications

You can extend the reach of your site by placing links
directly onto the desktops of your visitors by offering
them simple desktop applications like wallpaper, software
programs, or ecalendars, like the DATEwise desktop
eCalendar (see below). These are great for building brand
recognition.

Old Fashion Link Building

Finding related websites and asking for reciprocal links is
still one of the best ways to extend your site. Takes a bit
of hard work but it pays off big time. And don't forget
about testimonials, simple little recommendations about a
site or product. These can be great link building
opportunities.

Bookmarks

Make sure you have a bookmark link on all your pages. You
might also want to make a favicon - a small logo that goes
with your bookmarks. And subtly ask those who bookmark your
site to place a shortcut on their desktops.

Ezine or Newsletter

You can reach and keep reaching your site's visitors by
building your own opt-in list newsletter or ezine. Broaden
the scope of your site by offering diverse information in
these publications.

Viral eBooks and Reports

These can be simple 'how-to' ebooks on topics related to
your site. Include links to your website and build name
recognition as well as targeted traffic.

Forum Posting

Becoming a regular poster on all the online forums will
give your site greater exposure and build site or brand
recognition. More importantly, if you offer helpful and
well informed information your site will acquire a resident
expert - you!

Off-line Advertising

Placing your site's logo or URL in off-line places -
billboards, t-shirts, caps, but try to resist the latest
trend - putting URLs on body parts! Off-line exposure will
greatly extend the reach of your site.

Burning CDs

Burning your best programs or information on CDs, DVDs or
disks and distributing these around to all interested
parties will create more recognition. Great for reaching
non-online computer users.

RSS Feeds and Blogs

This may prove to be the granddaddy of ways to extend your
site. The original name for RSS stood for 'Rich Site
Summary' - you make a summary of your website and syndicate
it to all interested parties. Other webmasters will take
your syndicated RSS feeds and place them on their sites.
You create mini satellite sites of your content all over
the web!

In addition, as your site expands and grows, other
opportunities will present themselves... in traditional
media such as TV, Radio and Print advertising. Starting an
affiliate program for your site is another option you may
want to consider. An affiliate program can greatly expand
the reach of your site. So too, will starting mirror sites
in different languages or countries.

As you can plainly see, there are countless ways to extend
the reach of your site. However, just trying a few of these
will boost your site's credibility and visibility,
bringing in more targeted leads and traffic. So it's your
move, don't just let your site sit there, start
implementing some of what you've just read.

The whole world is waiting...
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