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Essentials for the Online Marketer's Toolbox
By Kim Roach of http://www.unleashthetraffic.com (c) 2006

As an online marketer, there are a number of tools that every
webmaster should have in their toolbox. Here's a list of some
of the top sites you'll want to put in your bookmarks.

WhoNu (http://www.whonu.com/)

WhoNu is the ultimate online search tool. This tool was created
by an innovative thinker named Derek Franklin. His tool allows
you to tap into multiple search engines.

You can search:

* directories
* discussion groups
* forums
* images
* audio clips
* podcasts
* sound effects
* music clips
* film trailers
* flash movies and…
* news

Search for unique files such as:

* pdf's
* word documents and...
* powerpoint presentations

Discover facts, secrets, tips, faq's, how to's, and a multitude
of article sources.

You can also generate rss feeds based on any of your queries.
WhoNu (http://whonu.com/) is truly search on steroids. Give it
a try! I think you may quickly find yourself addicted.

TotallyFreeConferenceCalls.com
(http://www.totallyfreeconferencecalls.com/)

Teleseminars are one of the most powerful marketing techniques
on the internet. Unfortunately, many webmaster's do not take
advantage of this tactic. Fortunately for us, there is a company
that is offering free conferencing software for up to 99 people.

With TotallyFreeConferenceCalls.com, you can hold a conference
call at any time, without having to reserve a time slot and
without any time limits.

Using this service, you can hold teleseminars with your visitors
or host interviews with industry experts.

No matter how you decide to use it, I would highly suggest that
you give it a try.

Google Suggestion (http://labs.google.com/suggest)

Google Suggestion is an innovative service from Google Labs. As
you type your search term, Google offers keyword suggestions in
real time. This tool can be very helpful when you are looking
for related keyword phrases on the fly.

Once you have found a number of related keywords, you can
go to NicheBot.com (http://www.nichebot.com/) to analyze how
competitive each term is.

MySyndicaat (http://www.mysyndicaat.com/)

MySyndicaat is a new tool that allows you to collect information
in an extremely efficient manner. It allows you to combine,
aggregate, and splice together any number of rss feeds.

For the webmaster, this is an extremely useful tool because it
allows you to stay on top of important news in your field without
going into information overload. You can simply get what you need
and apply it how you see fit.

This is an essential for those with a news site. However, it is
also beneficial for webmasters in general.

You can use this tool to keep abreast of the latest breaking
news in your industry. I often use this service to find article
ideas for my website. As you probably know, recent news is one
of the hottest topics online. News events are great topics for
articles, so stay on the lookout to see how recent events might
affect your readers.

Google Analytics (http://www.google.com/analytics/)

Every smart webmaster tracks their visitors. Luckily, Google
offers a free solution that allows you to find out in-depth
information on your visitors.

With Google Analytics, you can track your total number of
visits, pageviews, search engine stats, conversion summary,
entrance and exit pages, and much more. You are also provided
with a number of graphs and charts to illustrate many of these
statistics. If you're looking for a free piece of analytics
software with some powerful features, Google analytics is a
very good choice.

SeoCompany (http://www.seocompany.ca/)

This site has one of the most complete lists of online marketing
tools. They provide keyword suggestion tools, search engine
ranking tools, rss feed generators, link popularity checkers,
sitemap generators, and much more.

For a complete list of SEO tools, visit
http://www.seocompany.ca/tool/seo-tools.html

This is a site that you'll definitely want to stick in your
favorites.

Odeo (http://www.odeo.com)

Podcasts are increasing in popularity online. If you haven't
joined the crowd, then it's time to do so.

Odeo allows you to record and share your podcast completely free
of charge. The audio you record can be downloaded to desktops,
iPods, mp3 players, and  posted on your website.

If you have a recording device, you can use the Odeo studio to
create your own audio. However, if you don't have a microphone,
don't worry. You can also use your telephone to record. Simply
dial a designated number and start talking.

LuLu (http://www.lulu.com/)

Have you ever wanted to be an aspiring author? Well, Lulu allows
you to do just that. They allow you to publish your very own book
without a major book publishing deal. There are no set-up fees,
no minimum order, and no delay. Lulu is an on-demand publishing
service that prints and ships each book as it is ordered. In
addition, they also offer online tools for authors to sell and
market their books over the Web.

So, why would a webmaster want to become an author? It gives you
instant credibility. When you are an author you are the expert.
At Lulu, you can become both without the upfront cost.

SXC.hu (http://www.sxc.hu/)

Are you looking for high-quality images to place on your
website?

The Stock Exchange offers an impressive collection of
high-quality images that you can use free of charge on your
website. You can search over 100,000 images by category or by
typing in a query.

Using images on your web site helps you to stand out above the
rest of the crowd. They are great for complementing your content.
================================================================
Kim Roach is the Hip Marketing Gal at
http://www.unleashthetraffic.com/traffic.html . To Learn Exactly
how to attract tons of targeted, qualified web site traffic to
your site, visit http://www.unleashthetraffic.com/traffic.html .
================================================================

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