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Linking Strategies: "To Buy or not to Buy, That is the Question"
By Merle http://MCPromotions.com (c) 2006

Buying text links for your website is a highly controversial
subject online. Like it or not, approve of the practice or
disapprove, it does exist and there are many website owners who
are doing it. I'm not going to debate the issue one way or the
other; just shed some light on what some consider a "gray
subject."

So why would you want or need to buy a text link on another
website? It all goes back to "link popularity." Search engines
look at how many other sites are linking to yours when deciding
on your ranking. Granted, this is just one criterion, but
nevertheless an important one to pay attention to.

If you don't know how many other sites are linking to yours,
go to any search engine and type this in:
link:http://www.yourdomain.com ... you should get a pretty good
idea of your "popularity." Keep in mind that Google never shows
all sites linking to yours, so what you see in the results will
not be an accurate presentation of those linking to you. Why
they do this is not clear (it's one of those "Google Secrets"),
but a possible explanation is that it's one of the methods they
use to keep their ranking algorithms private.

When considering a link purchase, only buy from sites that are
related to your theme and use the Google Toolbar to check their
page rank. You can download it here: http://toolbar.google.com/

A page rank of 4 or above is pretty good but a 7 or 8 is
excellent. Never buy a link based on page rank alone. If the
site doesn't relate to your site's content, don't do it.

Here are some things to keep in mind before making any
purchases:

There are two types of links: one-way and reciprocal. A
reciprocal link is when two sites agree to link to each other,
a one-way link is just one site linking to another without
linking back. Purchasing a text link is an example of a one-way
link. One-way links are counted higher by most search engines
and therefore are more valuable then reciprocal.

When supplying your text link to other sites, make sure to
include your keywords in your anchor text. The anchor text is
the part of the link that is clickable. Use a variety of key
phrases so as not to raise any red flags with the search engines.

You also want to be consistent with your url. Use the "www."
part in all incoming links, as links to "yourdomain.com" and
"www.yourdomain.com" could be treated as two different websites
by the search engines.

Another tip when buying links is to do it slowly. Don't buy too
many at one time. You want it to look natural to the search
engines. Hundreds of sites deciding to link to yours in a week
is not "natural" and may catch unwanted attention from the powers
that be.

Stay away from link farms when choosing link partners. Just
associating with "bad sites" can be enough to get you banned by
the search engines. You'll also want to make sure you're getting
links from different IP addresses. Search engines will give the
links more weight if they don't all come from the same IP.

So now that you have the basics, where do you buy the text
links? I thought you'd never ask.

1) LinkHaul: http://www.LinkHaul.com

Purchase static links to PR 4, 5,6, 7 or 8 websites. Pricing
starts at 3.00 per month.

2) Text Link Brokers: http://TextLinkBrokers.com

Offering a variety of link building programs to increase your
link popularity.

3) LinkAdage: http://www.LinkAdage.com

Buy or sell text links within an auction format or buy direct
thru a broker.

4) Text-Link-Ads: http://www.Text-Link-Ads.com

Offering $100.00 in free text link ads when you spend $125.00.
So you only have to spend an initial investment of $25.00

5) BackLinks: http://www.BackLinks.com

Free service that allows webmasters to trade, sell or buy text
links.

When you buy a link, it's usually billed on a monthly basis and
you'll always pay more for a site with a higher page rank, and
also for having them put your link on their main page compared
to a page deeper down within the site. Once you purchase a link
let it run for a few months at a time. Search engines will need
it in order to find and spider them.

Right or wrong, purchasing links is one way to improve your link
popularity quickly and move your site up the ranks in the search
engines. Remember, there are many ways to increase your website
traffic, and buying text links is just another means to an end.
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Merle has been "working" the Net for over 8 years and has a
Special Gift just for you. Download my FREE E-book "50 Easy Ways
to Promote Your Website". Get your copy now at
http://www.WebSiteTrafficPlan.com/
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