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How To Protect Your Site From A Google PageRank Drop
By Titus Hoskins (c) 2006

For the uninitiated, Google ranks all pages on the web with
a scale of PR0 to PR10 - higher is better. High PR sites or
pages receive most of the traffic for competitive keywords
or phrases. Keywords are what surfers type into search
engines to find what they're looking for on the web.

Ranking high in Google for popular keywords can prove very
lucrative. It can make the difference whether your website
is in the black and producing hourly profits, or a total
worthless waste of pixel space. Having a high Google PR is
equivalent to having money in the bank, it is that
important.

Google is still the undisputed king of traffic and,
regardless of what's on the horizon, Google is the major
deliverer of the web's traffic. That's why losing your high
Google PR ranking, sometimes overnight, can be so
devastating for the struggling webmaster or marketer.

Read this article to discover how you as a webmaster can
protect yourself from lost profits and traffic, even if
Google pulls the plug on your site or PR, while putting
another one of their endless algorithms into place.

10 Ways to Outsmart Google's PageRank System

Here's a list of things you can do to lessen the impact of
a sudden drop of the almighty Google PageRank:

* Diversify your traffic - make sure you cultivate other
sources of traffic other than the search engines. Form
partnerships and strategic links with other webmasters.
Interact in forums and online communities.

* Provide quality information and free products or services
that get 'good word of mouth' recommendations from your
visitors. Content will always be king - make sure it reigns
supreme on your site.

* Pick the right domain name. If you can, choose a short
catchy keyword for your domain, one people will remember
and would naturally type into a search engine or browser to
find what they're looking for on the web. For example:
www.hotels.com.

* If you're having success with your site,(or/and
especially if you're not) venture into off-line advertising
and promotion. Use traditional promotional products,
t-shirts, caps, bumper stickers, etc. to promote your URL.
You can also try PPC (Pay-Per-Click) advertising to provide
you with targeted traffic and sidestep the search engines.
Well sort of!

* Try viral products like ebooks, reports and free software
programs to get your links out into the marketplace. You
can also try product or site testimonials which are another
great source of targeted traffic.

* Be extremely careful of any out-going links from your
site. Don't link to bad neighborhoods (link farms, banned
sites, etc.) Google will penalize you for bad links so
always check the PageRank of the sites you're linking to
from your site. If you don't have the Google Bar - you can
check any site's PageRank here: www.iwebtool.com.

*  Onsite SEO factors do have an influence on rankings -
make sure your site is dressed to kill. Pay attention to
keyword density, title descriptions, meta tags, alt tags
and interior linking structure. If you can, optimize your
site for all three major search engines: MSN, Yahoo and
Google. But don't stop there, also submit your site to the
countless other smaller search engines on the web. It's the
old adage, don't put all your eggs into the ever-changing
Google basket or you'll probably turn your site and
yourself into one desperate basket case. Other search
engines listed here: www.isedn.org.

* Along those same lines, have a large spread of keyword
phrases that you're targeting with the content on your
site. Don't go after extremely competitive keywords which
have countless major players with deep pockets buying
links, left right and center. Instead, pick a whole range
of keyword phrases that have less or little competition.
All these keyword phrases will add up to a flood of traffic
for your site. Phrases that for the most part won't be
affected by a sudden drop in PageRank. One good site for
finding these keywords is www.nichebot.com - it will give
both the number of hits and the amount of competition for
each keyword.

* There is one more strategy you must explore if you want
to lessen the power and importance of your own site's PR.
One strategy that will bring in tons of Google traffic even
if your PR is ZERO. You must utilize the PageRank of other
sites on the web. Use off-page optimization for your major
keywords. Build countless anchor text links through keyword
rich articles, content related blogs and products that
benefit from the high PR of other sites on the web.

* Keyword rich articles are some of the best examples of
this method, placing them on high PR sites will filter
Google traffic through these articles onto your site. It
will also warm up these visitors before they reach your
site and they will be more receptive to any of your site's
offerings - never underestimate the power of the Pre-sell.
Build enough of these links and a sudden drop in your own
Google PR ranking won't drastically affect your bottom line
or the amount of quality traffic you are receiving.

What's even more satisfying, if you build these links,
partnerships, and off-site optimization - your Google
PageRank will probably go up. If it doesn't, who cares, for
you will have Google-Proofed your site against any sudden
drop in your site's PR rankings and broadened the reach of
your site by using the high PR of other sites on the Web.
In the process, you will have protected your site and
yourself from the big bad Google PR wolf.

You don't have to conquer Google, you just have to outsmart
it!
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Not that there is anything fundamentally wrong with doing
business with Google. Everyone is profiting from Google,
find out how you can too! Click here: http://www.bizwaremagic.com
© 2006 Titus Hoskins. This article may be freely distributed
if this resource box stays attached.
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