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Untapped Advertising Hot Spots
By Kim Roach (c) 2006

Online advertising is exploding. By 2007, online advertising
spending is expected to reach over 20 billion. With such growth,
a multitude of opportunities have opened up for the online
marketer. Unfortunately, not all of these are worth your time
or your investment. That's why I would like to show you some
of the untapped advertising hot spots that are currently
available to you.

As an online entrepreneur, it's not enough to have a great
website with quality information. You must also position
yourself in front of a qualified audience of people who are
hungry for what you have to offer.

So, let's explore 4 of the most lucrative online advertising
spots that are currently available to you. They include CPA
programs, blog ads, comparison shopping engines, and the ISEDN.

CPA Programs

Cost per action is an online advertising model that is highly
undervalued. In this model, you only pay when a qualified
visitor converts to a sale, registration, or other action.
Because of this, CPA (cost per action) is often much less risky
and often more profitable (in terms of ROI) than cost-per-click.

To begin your own CPA marketing campaign, you can choose from a
variety of companies. AzoogleAds (http://www.azoogleads.com) is
the top CPA network. Within their network, you can advertise on
sites like True.com, Stamps, NetFlix, BlockBuster, and a number
of Fortune 500 companies.

You may also choose ClickBooth (http://www.clickbooth.com).
Within the ClickBooth network, you will have access to over
25,000 of the biggest publishers in the industry.

Hydra Network (http://www.hydramedia.com), another leading
advertising network, reaches over 100 million Internet users.
Find out how you can tap into this traffic at
http://www.hydramedia.com/

Each one of these companies can help you devise a successful CPA
campaign that only requires you to pay when you acquire a new
customer.

BlogAds

In recent years the popular belief has been that most blog
readers are comprised of nerdy teenagers who live in their
parent's basement.

However, this simply isn't true. Blog readers have quite a lot
of buying power. In fact, according to the 2006 blogger reader
surveys from BlogAds, 75% of blog readers make more than $45,000
per year. Blog readers are journalists, opinion makers, and
powerful online citizens.

The blogosphere is becoming very influential on the Internet.
This demographic is a hot spot online that many advertisers are
missing out on.

So, how do you tap into this kind of audience? Well, there are
a number of options.

One of the most popular blog advertising agencies is
http://www.blogads.com. With BlogAds, you can sign up to
advertise on sites like http://www.searchenginejournal.com,
http://www.lockergnome.com, http://www.pfblog.com/, and
http://www.blogshares.com.

Another great source of blogger advertising is the Creative
Weblogging network of blogs. They power 70+ blog sites in
categories ranging from personal finance and social
entrepreneurship to social networking and Web 2.0. In fact, they
have recently joined forces with the Washington Post, which
links to some of their blogs on the homepage.

The Creative Weblogging network delivers 5 million page views
per month. To find out more about their different advertising
options, go to  http://www.creative-weblogging.com/50226711/
advertising_with_creative_weblogging.php.

Wherever you choose to advertise, please keep blogs in mind.
Through blog advertising, you can tap into a very targeted
group of individuals.

Comparison Shopping Engines

If you're selling products online, then one of your main
advertising sources should be the comparison shopping engines.
Unfortunately, many online sellers do not take advantage of this
potential goldmine.

Yahoo! Shopping, Google's Froogle, Bizrate.com, Become.com and
other comparison sites make it much easier for you to get the
online exposure you need to be successful in a very crowded
online marketplace. These sites allow you to get listed by all
the big names like Best Buy and Circuit City.

One of the biggest benefits of this advertising option is that
visitors from comparison shopping engines are buyers. They are
there for a reason. They are looking to compare prices, evaluate
different companies, and buy their desired products. Because of
this, the return on investment from this type of traffic is much
higher; a stark contrast from the general search engines which
can send you visitors who aren't truly interested in your
products.

Much like traditional search engines, comparison shopping engines
position your product based on a number of factors. Some of these
include bid price, product price, user rating, relevance, and CTR
(click-through rate). Each of  the shopping engines has a different
ranking algorithm and uses different factors to position your
products.

If you would like to start experimenting with this advertising
medium, I would suggest you start with Froogle
(http://www.froogle.com), which is free. However, don't
underestimate Froogle's power. Just because it's free doesn't
mean that it can't send you lots of qualified visitors when
used correctly.

I urge you to start taking advantage of these lucrative
advertising spots for your own website. Remember, comparison
shopping engines send you buyers, not browsers.

You only pay for performance.

ISEDN

Another untapped marketing hotspot is the ISEDN. This paid
inclusion program is a cross between the older paid inclusion
models and the current pay-per-click model.

Purchased ads are displayed in a similar manner to the PPC ads
shown by Google, but advertisers are charged on a flat fee basis,
not on a per click basis. You can buy top 10 exposure across the
network for $3 to $4 per month. Your ad will then be shown across
a network of 230+ members.

Through the power of the collective community, ISEDN paid
inclusion ads are displayed over 150 million times per month.
This equates to 150 million potential advertisng opportunities.

For more information on this advertising model visit ISEDN
founding member ExactSeek.com
(http://www.exactseek.com/featured_listings.html).
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Kim Roach is a staff writer and editor for the SiteProNews
(http://www.sitepronews.com) and SEO-News (http://www.seo-news.com)
newsletters. You can also find additional tips and news on
webmaster and SEO topics by Kim at the SiteProNews blog
(http://blog.sitepronews.com/). Kim's email is: kim @ seo-news.com
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