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Becoming The Spider: Next Generation SEO Tactics
By Titus Hoskins (c) 2007

Just when you believed you had all your SEO tactics figured out,
the web goes and changes on you. Not just the rules of the game
but it takes the whole web platform right out from under your
feet and changes it. What's a poor webmaster to do?

Web 2.0 changes the whole ballgame. It not only places the
Internet user squarely in the middle of things, but it gives
that user the means and power to create and manipulate data. Web
2.0 dramatically changes how we view and use the web. Actually,
in many respects, it creates a whole new Internet.

What Is Web 2.0?

Just what exactly is Web 2.0? What does it mean? Is there a
precise definition that all webmasters can get their heads
around and understand? Not really, many believe Web 2.0 is just
another one of those contrived buzzwords, signifying mostly
marketing hype!

However, perhaps the simple definition can be found in the word
"you"! Time magazine probably summed it up best by making
reference to the "you" in user generated content. Web 2.0 is
basically all the platforms that give us this brave new
user-powered interactive Internet, generally referred to as
'social media'.

Web 2.0 can be seen or manifested in such sites as YouTube,
MySpace, Del.icio.us, Digg, Squidoo... Web 2.0 uses scripting
languages such as Python, Perl PHP, RSS... to construct
interactive platforms that websites can use to create all this
user-generated content.

Many refer to these evolving formats and scripting platforms
under the name AJAX and no this does not refer to the popular
cleaning agent under your kitchen sink! This AJAX (Asynchronous
JavaScript and XML) comes from Google and takes web based
interactive programs such as Google Maps, something that's
usually associated with desktop applications, but is now being
applied on the web. If you have used Google Earth, you will
realize how powerful and revolutionary these new applications
can be, not to mention, they are a whole lot of fun.

Where Did The Name Web 2.0 Come From?

Many point to Tim O'Reilly, the constant innovator of many
technological changes on the web. O'Reilly has been at the
forefront in discussions and conferences on the nature and
substance of the 'meme' open source platforms dominating the new
social media.

How all this new media plays out is anyone's guess, but all
webmasters should optimize their sites for this new Web 2.0 and
take full advantage of all the SEO possibilities presented by
this brave new Internet.

Here are a few SEO suggestions you can try:

1. RSS/Blogging: You must place a blog and RSS feed on
all your sites. This is a fairly simple procedure to do with
free server-based programs such as Wordpress. Having a blog and
RSS feed will place your site into the whole tagging process.
Each category you create in your blog will be seen as a tag by
such sites as Technorati. RSS stands for 'Really Simple
Syndication' and your RSS feeds will get your content
distributed across the web. A simple and easy way to tap into
the new Web 2.0 universe.

2. Create some Google Juice!: Join as many of these highly
interactive sites as you can: MySpace, YouTube, Del.icio.us,
Digg, Wikipedia ... my favorite is Squidoo, where you can create
Lenses on different topics that interest you. User driven
content that's utilized by all the major social media sites. Of
course, link back to your sites in your posts and creations in
these user-created content havens and watch your PR ratings go
way up.

3. Use Interactive Scripts: Place interactive JavaScripts
and platforms on your own sites. Have membership forums, polls,
blogs, feedback forms, user-contributions... to build unique
content driven sites. Become the spider!

4. Tagging (Folksonomy): Be constantly aware of the tags
(keywords) you're creating with your blogs and sites. This can
have a very beneficial effect on your traffic and rankings.
Closely relate these tags to the content on your sites and build
higher rankings in all the major search engines.

5. The Long Tail: Especially important for affiliate
marketers, you need to cover special niches where there is less
competition and content. These narrow niches make up a large
portion of the whole vast web, creating content in these unique
areas will get your site included in the search engines a lot
quicker and keep them there a lot longer.

6. Holistic Web 2.0: Be constantly vigilant in placing
your sites in the whole 'Interactive Game', building links and
partnerships with the important YouHubs: MySpace, Del.icio.us,
YouTube, Digg, Squidoo... the more connections you have, the
more your own sites will prosper.

Be The Spider!

No doubt, Web 2.0 will play an ever increasing role in the
development and evolution of the web. Make sure your sites are
optimized and in the 'You' game. Create blogs, RSS feeds,
interactive forums, membership areas, user-generated content and
truly make your sites interactive havens in their own right.
Just remember to tag everything and your sites will reap the
benefits of this new Web 2.0 generated SEO gold rush.
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The author is a full time Internet Marketer with numerous sites
on the web, including two niche sites on Internet Marketing. His
main site is Internet Marketing Tools (http://www.bizwaremagic.com)
For the latest and most effective marketing tools try: Marketing
Tool Guide (http://www.marketingtoolguide.com) Copyright © 2007
Titus Hoskins. This article may be freely distributed with box
intact.
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