Article printed from SiteProNews: http://www.sitepronews.com
  HTML version available at: http://www.sitepronews.com/archives.html

Keyword Research and Analysis: 5 Tips to Effective SEO Keyword
                 Research Analysis
By Valerie Di Carlo (c) 2007

Keyword research and analysis can be a daunting task, when done
correctly, and expert keyword research is the foundation to a
successful SEO campaign. Many new website owners think the
keyword research analysis process is easy. They think free
tools, such as the Overture Search Term Suggestion Tool is the
profit pill that will bring them instant results.

Unfortunately, the free tools will only give you a rough guide
and a quick indication whether a hunch is worth further
research. These free keyword research tools are limited to basic
information. When performed correctly, expert keyword research
exposes so much more - all the gems that are tucked away deep.

Real keyword research requires research AND analysis. There are
so many aspects to the process that can not be left to chance.
Attempting to do the keyword research on your own is like going
to a veterinarian to fix your car. My advise to all clients I do
SEO consulting services for is to simply leave this task to the
experts who have the correct keyword research tools and
expertise.

Following are 5 tips for effective keyword research analysis:

1. Latent Semantic Indexing (LSI) - Use multi-word phrases

Latent Semantic Indexing (LSI) is a vital element in Search
Engine Optimization (SEO) for better keyword rankings in search
results. LSI is based on the relationship, the "clustering" or
positioning, the variations of terms and the iterations of your
keyword phrases.

Expertly knowing LSI and how it can be most useful and
beneficial for your SEO and the importance it has with the
algorithm updates to search engines like Google, MSN and Yahoo
which will benefit your keyword research for best practice SEO.

LSI is NOT new. Those doing keyword research over the years
have always known to use synonyms and "long tail" keyword terms
which is a simpler "explanation" to LSI. More often than not,
these long tail, less generic terms bring more traffic to your
site than the main keyword phrases. The real bottom line is that
Latent Semantic Indexing is currently a MUST in keyword research
and SEO.

2. Page Specific Keyword Research - Target your niche keyword
phrases for each site page

Probably the most common mistake in keyword research is using a
plethora of keywords and pasting the same meta keyword tag on
every web site page. This is SO not effective! Your keyword
research needs to be page specific and only focusing on 2 to 5
keywords per page. It's more work, but combined with best
practice SEO, gives each site page a chance for higher ranking
on its own.

3. Country Specific Keyword Research and Search Engine Reference

Keep in mind that keyword search terms can be country specific.
Even though a country is English speaking, there are different
keyword terms you must research - and then reference that
country's search engine when doing your initial keyword
research. For instance, UK and Australia may have different
expressions, terminology and spellings (i.e. colour,
personalised). Referencing the terms in the corresponding search
engine is an important element to keyword research that is often
forgotten. So for example, be sure to check the search terms on
google.co.uk or au.yahoo.com. And, of course, if you have 3 to 4
really comprehensive research tools in your arsenal, you will be
able to search for historical, global and country specific
search terms easily and effectively.

4. Keyword Analysis - Cross referencing in the search engines

Once the majority of the keyword research has been done for a
site page, it's time to plug those terms into the search engines
to determine:

  * If it is really the desired niche keyword for that page

  * To assess the competitiveness of your keywords. Along with
    checking the competitiveness of your keywords you should
    look at the strength of the competition.

  * Are the other sites listed for your keywords truly your
    competitors?

  * Are the sites listed for your keyword even related to your
    industry, products or services?

These critical analyses of keyword phrases are often forgotten.
Since the keyword research and analysis is the foundation of a
successful SEO campaign, you certainly don't want to build your
on-page optimization on the wrong niche keywords!

5. Ongoing Keyword Research - Repeat your keyword research on a
consistent basis

While you may think that you have completed your keyword
research analysis and laid a solid foundation for your SEO, you
need to keep monitoring your keywords and tweak as necessary.
Keywords can change from month to month as keyword search terms
change, genres change and/or if your niche is within social
portal networking sites - to name just a few. Maintaining
ongoing keyword research is essential for best practice SEO.

Most Successful Strategy to Streamline Your Keyword Research
Efforts:

Yes, many website owners will opt to do the keyword research
and analysis themselves with only a marginal effect on an SEO
campaign. It's not the most successful strategy to use for
the most effective results.

To be certain of your keyword data, accurate keyword analysis
should be performed - and cross referenced - across multiple
expert keyword tools.

Effective keyword research lays the ground work for effective
SEO results and can help you kick-start the ranking process -
perhaps even giving you a step up on your competitors.

The most successful strategy to streamline your keyword
research efforts is to hire an expert. Focus your business
efforts on your strengths and expertise and allow the SEO
experts to effectively perform the keyword research analysis
correctly.
================================================================
Keyword Research Analysis
(http://www.seo-web-consulting.com/seo-services.html) expert
Valerie DiCarlo helps companies large and small - worldwide -
enjoy a long term improvement in website visibility, increased
brand awareness, a continuous flow of new sales leads and higher
revenues. To discover how you can improve rankings across
multiple keyword phrases and search engines, go to:
http://www.seo-web-consulting.com
================================================================

Copyright © 2007 Jayde Online, Inc.  All Rights Reserved.

SiteProNews is a registered service mark of Jayde Online, Inc.