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8 Methods Of Adding More Content To Your Site
By Matt Jackson (c) 2007

Content is king and your content site is your kingdom. When the
adage "content is king" was first coined, the web was, in many
respects, a simpler place for Webmasters. Creating a website
with ten to twenty pages of keyword rich content would generate
excellent search engine results and a mass of traffic as a
result. Note that keyword rich has now been replaced by keyword
optimized – a subtle difference, but a difference nevertheless.

However, the web evolved (difficult to imagine that it's only now
considered web 2.0). With the evolution of the web came a much
greater demand from web users. Where the static content site was
once the epitome of everything good about the Internet, that is
less true of the most recent incarnation of the World Wide Web.
Your website visitors demand more, but are you able to offer it?
We look at various methods of including more content on your
website.

More Pages

OK, we'll deal with the most obvious method first. Add more
pages. It's simple and it might be considered old school to
many, but it still has a place. The more pages of content you
have, the more information you can provide and the more keywords
you can target. The math is simple and the technique is
devastatingly simple.

Try to add new pages for new topics and, if a particular topic
looks like being too verbose, split the page down into several
parts. Hosting plans usually allow for a lot of disk space so
you should have no problems with space limitations in this
respect. Content Management Systems are often included as part
of a hosting control panel, again making it much easier to add
more pages to your website.

Add An Article Directory

This is a similar approach to adding more pages in many respects
except that it allows for a slightly different structure. An
article directory is an excellent way to offer visitors more
information on the topic of your site. Articles can be
categorized, and include deep links to the appropriate pages of
your site.

Articles are very marketable, in the sense that if they are well
written, other websites may be inclined to link to the article
or even republish it in full with all links to your site left in
place. If you simply want to add more content, and use the
resulting pages as online real estate, then you could consider
accepting article submissions from other authors and Webmasters.
You receive free content while the authors receive exposure.

News Section

News items related to your industry or even your business can be
a good excuse to regularly add content. As a general rule they
will contain what will turn out to be reasonable long tail
search results and you can optimize the pages. Good news or
press releases may be picked up by other industry news sites
providing you with more exposure as well as genuinely useful
content for your site.

Let's not overlook that it's always good to brag. Modesty will
not win you customers, so if your business or website achieves
something big then brag about it. Inform your customers how they
too can benefit and the advantages that your news gives to
them.

Forums

Some believe that the forum is becoming outdated by more modern
web 2.0 applications and portals. While this may be true, the
forum can still be used to your advantage although only in the
appropriate circumstances. Forums provide a means for people to
communicate with one another, and if you can create a vibrant
and lively forum, you will instantly attract regular visitors.

The forum can also be used to direct your website visitors. If
there's a particularly hot topic, then link to it from one of
your pages. If somebody (even you) posts a particularly
beneficial post, then link to it from one or more of your pages.
Conversely, you can also point forum readers to the main pages
of your site. It is possible, with certain forum applications,
to replace all instances of a word with a link to one of your
pages – a quick way to flow traffic into your main site.

Blogs

Who hasn't heard of blogs, right? They caused a huge debate
when first introduced. Early bloggers claimed they would be the
future of the Internet while more skeptical marketers and
Webmasters decided their popularity would dwindle eventually.
The former certainly came true and it seems there are blogs
everywhere, within every industry, and on every conceivable
topic.

Blogs have been turned into books, books into blogs. Blogs have
even been turned into TV series and, again, vice versa. If
you're not blogging then you're not communicating because a
blog really does provide a superb way of communicating with your
visitors and your customers. And, you guessed it, it allows you
to add a lot of good content to your site and will usually draw
good search engine traffic for your efforts.

Frequently Asked Questions

An old favorite of the Internet marketer. The FAQ page serves a
number of purposes, but primarily it is used to prevent an
excessive number of phone calls and emails with simple
questions. An FAQ page can also be used to highlight some of the
main benefits of your service or product. For example, if you
sell trainers, and deliver them the next day, one of your
questions could be:

"Q - How long before my Nike trainers are delivered?"

"A - We offer next day delivery on all orders placed before
2pm"

That's a very simplistic view, but it can help to sell your
product. Also ensure that you include some of your more
important keywords through the questions and answers.

Knowledgebase

A knowledgebase is essentially the next step up from an FAQ
page. Instead of having a single page with all of your questions
and answers you would create an article or short article that
concentrates on one question or one tutorial. Once you have
built up a good number of these you have an excellent point of
resource, a good way to attract visitors, and a method of
keeping unnecessary customer communications to a minimum.

Feeds

RSS and XML feeds are not new, but they are good for adding
content to your site. Look for other sites within your industry
that offer feeds and embed them into a page or several of the
pages of your site. This can help with SEO because the better
feeds update regularly and the search engine spiders believe
your site content updates regularly.

These are just some of the more basic but effective methods of
adding more and more content to your website. Anything that
enables you to add more words has the ability to help increase
traffic and conversions, and provide your customers with an
invaluable resource that they will hopefully return to time and
time again.

If you don't already have a blog, then get one. At least one.
You can combine a blog with other methods of adding content. For
instance, you can add other people's articles, or your own
articles to the pages of your blog. Alternatively, you can use a
blog as the news section of your website. They are easy to
design and typically very easy to establish and integrate into
your website.
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