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20 MORE Must-Have Search Engine Marketing Tools
By Kalena Jordan (c) 2007

My recent article 20 Must-Have Search Engine Marketing Tools
listed 20 of the most popular time-saving tools you can use to
help you with your search engine marketing efforts.

The article proved quite popular with both search engine
marketers and webmasters, some of whom decided to send me their
favorites that weren't included in the list. I also discovered a
few more of my own since I wrote the original article, so I
decided to add to the list by reviewing another 20 tools.

So here is a list of 20 MORE must-have search engine marketing
tools:

1) SEO Toolbox (http://www.seomoz.org/tools)

The SEO Toolbox is a collection of 11 free SEO tools developed
by the team at SEOmoz, including a backlink checker, URL
inclusion checker, an outbound link checker, domain age
detection and a PageRank checker.

Price: Free

2) EditPlus (http://www.editplus.com/)

EditPlus is a 32-bit text editor, HTML editor and programmers'
editor for Windows. While it can serve as a good replacement for
Notepad, it also offers many powerful features for Web page
authors and programmers.

Price: Shareware (Registration fee encouraged)

3) WordPress (http://wordpress.org/)

Like Blogger, WordPress offers hosted blogging and blog
templates. Unlike Blogger, WordPress also offers a stand-alone
publishing platform to enable you to host and fully manage your
own blogs.

Price: Free

4) Marketing Experiments (http://www.marketingexperiments.com/)

MarketingExperiments is an online laboratory engaged in research
publishing and education. Their mission is to test and document
every conceivable marketing method on the Internet.

Price: Free

5) Web Page Analyzer
  (http://www.websiteoptimization.com/services/analyze/)

Web Page Analyzer is a free web page analysis tool and web page
speed tester to help you improve your web site's performance.
Enter a URL and the tool will calculate page size, composition,
and download time.

Price: Free

6) Web Accessibility Toolbar (http://www.wat-c.org/tools/)

The Web Accessibility Toolbar has been developed by the Web
Accessibility Tools Consortium to aid manual examination of web
pages for a variety of aspects of accessibility. It's
particularly helpful for site usability testing and there are
versions for both Opera and Internet Explorer users.

Price: Free

7) Search Engine Friendly Layouts
  (http://www.searchenginefriendlylayouts.com/layouts)

SearchEngineFriendlyLayouts offers CSS-based layouts that are
known to be search engine friendly (easier for search engine
robots to index). All of the XHTML, CSS and Javascript code
used in the layouts are provided for use free of charge.

Price: Free

8) The Interactive HTML Tutorial
  (http://www.davesite.com/webstation/html/)

Dave's Interactive HTML Tutorial is a tutorial for anyone who
is serious about learning HTML code or who just wants to brush
up on some of the basics. It includes code descriptions and
integration examples.

Price: Free

9) Indextools (http://www.indextools.com/)

Indextools is another popular web site analytics program that
also offers built-in PPC bid management tools.

Price: From USD 49.95 per month

10) WordTracker (http://www.wordtracker.com/)

WordTracker was one of the very first keyword research tools
available on the Internet. It helps you pinpoint the most
popular keywords for your product and services, generate
thousands of relevant keywords to improve your organic and PPC
search campaigns, research your online markets and find niche
opportunities to exploit.

Price: From USD 30.00 per week

11) CSS Layout Techniques (http://glish.com/css/)

CSS Layout Techniques catalogs search engine friendly web site
templates based on Cascading Style Sheets (CSS). All code is
made freely available for download. The site also includes links
to various online CSS resources and tutorials, appropriate for
both the novice and the seasoned CSS veteran.

Price: Free

12) RSS Feeds Submit (http://www.rssfeedssubmit.com/)

RSS Feeds Submit is automatic RSS and blog submission software
that submits your feed to over 80 search engines and directories
automatically. The creators claim it's the quickest way to
submit your feeds to the most popular RSS directories and blog
search engines. You can also choose to submit your site manually
to directories that require more detailed information about your
feed.

Price: USD 29.95

13) iBusinessPromoter (IBP) (http://www.ibusinesspromoter.com/)

iBusiness Promoter (IBP) is a suite of professional web
promotion tools created by Axandra.com that helps you with all
aspects of website promotion and search engine optimization. It
includes tools for optimizing your pages and links, researching
keywords, submitting your site to search engines and directories
and search position querying to determine how your site pages
are ranking for particular keywords.

Disclaimer: Some of the functions performed by this tool (e.g.
automatic submissions and search rank querying) are discouraged
by Google in their Webmaster Guidelines (http://www.google.com/
support/webmasters/bin/answer.py?answer=35769).

Price: From USD 249.95

14) Bid Rank (http://www.bidrank.com/)

BidRank is a desktop application that you run on your PC to help
you manage your PPC campaigns and automate the keyword bidding
process. There are two versions of the product available:
BidRank for Yahoo! which is a Yahoo! approved third party bid
management tool to help you manage Yahoo! Search Marketing
campaigns. Then there's BidRank Plus which works with multiple
pay-per-click search engines, including Google AdWords, to help
you manage multiple PPC keyword accounts.

Price: From USD 14.90 per month

15) Hot Banana Web CMS
   (http://www.hotbanana.com/web-content-management-web-cms/)

Hot Banana is an easy-to-use Web Content Management System (Web
CMS) that helps marketers build and manage SEO-friendly Web
sites that can be automated and optimized for maximum lead
generation and conversion performance. Content Management
Systems are notorious for being SEO unfriendly but this one is
purposely built to avoid such problems.

Price: From USD 329.00 per month

16) WebPosition (http://www.webposition.com/default.asp)

WebPosition is a powerful suite of tools aimed at improving your
web site's search engine positioning and monitoring
performance. WebPosition allows you to check your search engine
rankings, target your keywords, optimize pages using built-in
expertise, submit URLs to search engines and analyze conversions
using WebTrends site metrics.

Disclaimer: Some of the functions performed by this tool (e.g.
automatic submissions and search rank querying) are discouraged
by Google in their Webmaster Guidelines (http://www.google.com/
support/webmasters/bin/answer.py?answer=35769).

Price: From USD 149.00

17) Competitive Intelligence (http://ci.trellian.com/)

Trellian's Competitive Intelligence provides the means to
monitor your competitors' web sites to identify their major
traffic sources. You can find out which sites are responsible
for sending traffic to their pages, including search engines and
the search keywords used.

Price: From USD 99.95 per month

18) HTML Toolbox (http://www.netmechanic.com/products/maintain.shtml)

The HTML Toolbox from NetMechanic is an online tool that helps
you discover HTML errors and syntax that prevents browsers from
processing your HTML and prevents visitors (both humans and
spiders) from reading your site. HTML Toolbox automatically
fixes html problems upon request with one quick click. The
Toolbox includes several tools in one, including a HTML Check
and Repair, a Spell Checker, HTML Validator, Browser
Compatibility Check and a Load Time Checker.

Price: Free for up to 5 pages

19) Web CEO (http://www.webceo.com/)

Web CEO claims to be the most complete SEO software package on
the planet. The latest version of this SEO/SEM software provides
the ability to research keywords and keyphrases that will bring
most targeted visitors to your site; optimize your Web pages for
better search engine visibility; submit your site to search
engines; research, analyze and build links; manage pay-per-click
campaigns; track your positions in search engines; review site
traffic statistics; get rid of errors on your sites; find bad
links before your visitors do; edit your Web pages; upload any
file or folder to your site and monitor the availability of your
web site.

Disclaimer: Some of the functions performed by this tool (e.g.
automatic submissions and search rank querying) are discouraged
by Google in their Webmaster Guidelines (http://www.google.com/
support/webmasters/bin/answer.py?answer=35769).

Price: From USD 199

20) AdWatcher (http://www.adwatcher.com/)

AdWatcher is a suite of tools designed to help you receive the
maximum ROI for every advertising dollar you spend from online
marketing campaigns, be it Google AdWords, banners, text links,
or email marketing. It detects and combats click fraud and
allows you to manage all of your ad campaigns from one
easy-to-use interface. Essentially, it provides click fraud
monitoring and ad tracking.

Price: From USD 29.95 per month

So there you have ANOTHER 20 time-saving tools to help you with
your search engine marketing efforts. Now there's no excuse for
avoiding SEM. Happy site marketing!
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Article by Kalena Jordan, one of the first search engine
optimization experts in Australia, who is well known and
respected in the industry, particularly in the U.S. As well as
running her own SEO business, Kalena is Director of Studies at
Search Engine College (http://www.searchenginecollege.com/) - an
online training institution offering instructor-led short courses
and downloadable self-study courses in Search Engine Optimization
and other Search Engine Marketing subjects.
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