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Backlinks - How To Get High Quality One Way Links To Your Websites
By Matt Garrett (c) 2007

There are basically two aspects to SEO, "on page" & "off page"
optimization.

"On Page" SEO is easy because it's totally under your control.
It's simply a case of making sure you have optimized your web
pages correctly.

OK, so there is a bit more to it than that, like keyword
research, keyword density & frequency, which html tags to
use, making sure your site/pages are W3 Compliant, using
relative/absolute internal linking structures to feed the
pagerank where it's most effective, using titles and
descriptions that encourage people to click through from
the SERP's etc.

But essentially, once you know how to do all that, it's not
difficult to get it right for all your pages/sites.

It's also less important in the long run than getting
sufficient links to your site/pages from other sites.

Getting links to your site is fundamental to getting visitors,
and without visitors all the time, effort and money invested in
getting your site up and running, and looking "nice", is
irrelevant.

No Visitors = No Point!

So links are essential to the health of your site, and indeed
your business, but all links are not equal in value to your
site.

Reciprocal links will help, but they are far less effective
than one way backlinks, i.e. links from another site where you
don't have to link back to them. These "One Way" backlinks will
give your site a far greater boost in the search engine results
and bring you more traffic, providing of course that you have
chosen good (relevant) keywords for your links.

There are many ways of getting these powerful one way
backlinks, but most you will have no control over the anchor
text used (i.e. keywords) in the link, which means their "power"
is unfocused and therefore of less use to you in achieving the
targeted keyword results you are looking for.

For example, submitting your site to website directories can be
a very effective way of picking up some high quality one way
links from high PR sites, but you will seldom be able to choose
the keywords/anchor text used for the link, often ending up with
the site name as the link.

This is not a waste of time, as the Pagerank passed to your
site will, with the correct internal linking structure, be
passed on to your sites internal pages, helping them to rank
better for their targeted keywords.

So how can you get highly targeted one way links?

It's fairly common for webmasters to now buy or "rent" links to
their sites through services like http://Text-Link-Ads.com, and
these services will allow you to choose the anchor text, but
they are far from cheap. A link from a PR 8 site can easily cost
$150+ per month. In fact there is now a business model emerging
based on building sites simply to sell these kind of links (see
http://www.LazyGitMarketing. com).

Google has also publicly stated that they disapprove of this
practice and are actively seeking to downgrade the value of such
"paid links", although personally it seems like a valid form of
advertising to me, but maybe I just don't have Google's wisdom
in these matters. ;)

As always in business, there are entrepreneurs who have
identified this need in the market and a whole new branch of
linking services are popping up offering new solutions for one
way backlinks.

I've been testing some of them out over the last few months and
have found a couple that have had a significant positive effect
on the sites I used them for.

The Backlink Solution [http://www.BacklinkSolution.com]

This first solution is a monthly subscription that provides a
network of high quality blog sites for you to post comments on,
including a link to your site(s) using your chosen anchor text.

Note: As you make the link yourself, you can also link to
internal pages on your site to improve their rankings as well,
which you can't do with directory submissions.

It is a manual process, but is easy enough that it can be
outsourced fairly cheaply.

The Pagerank of these blogs varies, but the links provided are
very "natural" in appearance to the search engines, and as you
can post unique relevant content on market related blogs, the
links are highly relevant. You are also limited as to how many
blogs you can post to each month, to ensure that the links grow
naturally over time, rather than all in one go.

Three Way Links [http://www.3WayBackLinks.com]

The internet marketing market is highly competitive, so it's
hardly surprising that another service with a different twist
has popped up from this market.

This is an automated "three way links" system, where you link
to site A, which then links to site B, which then links back to
you. Whilst this is arguably not as powerful as true "one way
backlinks", it's still a significant step above one way
"reciprocal" linking that is the more traditional method used by
the majority of webmasters.

The process is also automated for you, making it very hands
off. You can submit up to 20 sites with just one account and you
can specify three different anchor texts to be used as the links
for each site's, making sure you don't incur any penalties for
over use of just one text link keyword or phrase.

It is also set up to gradually build up the links over time to
make it all appear very natural to the search engines.

Your Own Authority Blog [http://www.BetterThanLinks.com]

There is one final service that I've found to be very useful,
although it is more ideal for people with multiple sites to
promote.

The service gives you your own blog on an existing high PR
authority site. The site has 833,039 backlinks listed in Yahoo
and gets spidered several times a day by all of the major search
engines. For example in June 2007 Googlebot visited it 14,470
times and Yahoo Slurp 52,436 times, so you can see why it's
regarded as an "authority" site.

I have used this to link to brand new sites and had them
indexed by Google within 24 hours, so it's a great way of
getting a new site in to the SE's quickly, and the link weight
will obviously also help any site linked to.

As a side note, I've also found that my blog on this site can
get fairly significant traffic itself when I take the time to
keyword optimize the posts, which is always a nice added
benefit.

I haven't traded reciprocal links for any of my sites in almost
two years, and you can probably see why I don't need to. Using
powerful new linking tools and services like these means I am
able to take total control over the "off page" SEO linking
strategies for my sites in the same way as I do for the "on
page" SEO factors.

Wouldn't you like to do have the same level of control over
your sites search engine rankings?
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Author: Matt Garrett © 2007
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