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APR. 9, ISSUE #1077
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Get Your Blog Google-Ranked in 30 Days or Less (Part 2)
By Frederick Townes (c) 2008
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If you haven't read Get Your
Blog Google-Ranked in 30 Days Or Less, Part 1, you aren't going to want to miss it. But,
here are even more useful suggestions to put your blog on steroids without any blog-roid rage.
Please read on.
25. Focus on ranking for three key words or phrases to start. The keywords you select
should appear in your HTML title tags and within the site's content when appropriate. However,
watch keyword density levels. Anything above 5% starts to sound like gibberish. 2% to 3% keyword
density provides more creative latitude for the content developer, and still lets bots know what
the site is about.
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24. Only purchase ad links on relevant niche sites. This, by default, limits competitive
links and delivers more qualified (knowledgeable and ready-to-purchase) visitors to your site.
23. Participate in your link community. Forum and blog links are ephemeral, lasting a day
or two as web fodder, so there's always the need for more green. Interact by posting to not only
drive traffic with the link, but to also pick up another link from a credible site. All good.
22. Publish new content on weekdays. Even search engines need a break. Actually, more people
are online Monday through Friday so your latest blog post is still the latest when posted on Monday
rather than Sunday. A little thing, for sure, but little things mean a lot online.
21. Write content for various experience levels. For many spaces DIYs are the largest sector.
Some readers are just starting out. Others have been at it for years and probably know more than you
do, so post blogs to appeal to a broad range of skill sets – from green rookie to wizened old vet.
20. Cite the sources of your content. This adds credibility to your posts. It also provides
a trail for a reader interested in learning more about the topic at hand.
19. Focus on contextual relevancy before quantity of links. Connectivity within a market or
topic segment has more value than SEO anchor text, at least in the short term.
18. Poll your readers. Everybody's got an opinion. Provide a platform to let posters and
readers vote on a topic related to your site. It doesn't do any good if you run a retail outlet
and poll visitors on who they'd like to see in the White House. Stay on topic.
Regular issues of the SPN newsletter will begin again on Wednesday, April 16th. In the interim
all readers are invited to visit the SPN website where new article & blog posts are made
daily by some of the Web's top writers.
17. Create surveys. Surveys are more in depth than a poll. One survey you might want to
try is one in which buyers rate the services and products you sell. Great marketing information.
Consider placing a satisfaction survey somewhere on your site.
16. Write about popular brands or celebrities where possible. It doesn't matter if you're
blogging short sales in the market or clothing for the over-sized human, celebrity and name brands
get picked up by spiders.
15. Find free stuff to give away. Free still works on the web. There's lots of open source
software (OSS), mortgage calculators, real-time stock feeds and other digital goodies that visitors
can download free. Free is nice.
14. Answer questions on Google groups and Yahoo Answers. People write in with all sorts
of questions, some sure to fall within your area of expertise. By signing on as an authority in
a field (your arena) you build credibility. Plus, it's fun helping others from the comfort of your
own work station.
13. Add imagery and video content to your posts. A picture is worth a thousand web words.
Charts and graphs simplify complex information and don't take up a lot of room. If you aren't an
artist, create a relationship with a freelancer. Never use clip art.
12. Use QA sessions in your blog. You're the expert. Also, invite guest bloggers to handle
questions beyond your skill set. Helpful, simple advice keeps visitors coming back and makes you a
guru.
11. Syndicate content outside of your blog. Every site owner needs content. Fortunately,
there's plenty of it free for the taking. Sites like www.helium.com,
www.ezine.com and www.goarticles.com
are content supermarkets. Post your piece and pick up non-reciprocal, in-bound links for your effort.
Content syndication increases link popularity.
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10. Direct (future) page rank efforts to well-optimized content on your home site. Don't direct
visitors and bots to the garbage bin of out-dated content stored in the site's archives. Point them to
the new news.
9. Update or create a Wikipedia page and link to your site. Another means of establishing yourself
as an authority. Just make sure the Wiki piece is accurate, well written and typo-free.
8. Submit industry or topical news to general news sites. Not just industry related sites.
If a small oil and gas company brings in a gusher, it's of broader interest than to just industry
insiders. Also adds credibility and another link.
7. Deep links or links to sub-pages are vital. There's a tendency to link from a remote site
to your home page. Not necessarily the best strategy. Consider linking to pages deeper in the site –
pages related directly to your blog post. This way, visitors are in your site and less likely to bounce.
6. Respond to comments in your blog. This accomplishes three important objectives: (1)
it shows that there's a human behind the blog; (2) it gives you a chance to show your expertise;
and (3) you can lead the thread in a new direction or keep the discussion going. Oh, it's also
the polite thing to do, as well.
5. Cross link your posts. Link amongst your related blog posts using the keywords you're
optimizing your blog for as the anchor text.
4. Get linked alongside related blogs on other sites. You can contact the blog administrator
to swap links, you can become a regular guest blogger if your writing is good enough or your knowledge
extensive. Niche sites are great for building blog links networks.
3. Bait your blog. Post unconventional and controversial articles to create lengthy threads
that, in turn, create site stickiness.
2. Be consistent into month two. Keep the tone, style and topicality of your blog consistent
for the first two months until spiders get it. Then, you can branch out to peripheral topics to expand
reader interest.
1. Network offline. Helpful networking tools include www.linkedin.com,
www.meetup.com and www.mybloglog.com.
These sites provide real world contacts to simplify and streamline the process of networking. They're also
useful in building beneficial online relationships - not to be overlooked. Also reach out using conferences
that are available in your area and abroad.
The keys to building a successful, well-tended blog run the gamut from good content to good contacts,
and from credibility to controversy. There are lots of ways to expand your blog community and develop
quality rankings at the same time.
Once you've got all of this down your next steps are to begin monetizing your site.
So, blog.
About The Author
Frederick Townes in the owner of W3 EDGE Web Design. W3 EDGE is a
Boston web design company that specializes in search engine friendly
design, Internet marketing and conversion
optimization. Contact them today for a free quote and more information on how to make the most of your online presence.

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