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AUG. 13, ISSUE #1128
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The vast majority of internet users will use a search engine occasionally, if not frequently.
Search engines are routinely included in browsers, no matter if you use Firefox, Internet Explorer,
Safari, Opera, or Netscape, with the intent of saving the user time.
It may seem odd to talk about saving time on the internet. Thinking back to 15 years ago, the
internet was just starting to burst into mainstream America. The speed and reach of the internet
was mind-boggling at that time. Now we've come so far with the technology that we actually find
ourselves wanting better and faster results.
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As is true with nearly all technology, the internet has evolved to be something much different
than it was 5, 10, and certainly 15 years ago. But have internet users evolved in the way they
use the internet?
We know that humans are creatures of habit. Most of us like to do what we're familiar with,
see who we already know and get along with, and go places we already know we like. I think
it's fair to say that the same can be applied to our internet habits.
New programs, applications, and websites are constantly being created and marketed to users.
The ones that get a lot of media attention have a good chance of getting users to at least
test them out, even if it's just on a trial basis.
However, there are other sites on the internet that have been around but aren't getting the
attention they deserve. Let's go back to search engines. Most people are familiar with the
"Big Three" of engines - Yahoo, MSN, and Google. If you've paid attention to web trends over
the years, you know that each has had their heyday, with Google probably receiving the most
attention in recent years.
This is a good illustration of the fact that what is popular one year on the web may be at
the bottom of the list the next year. Does anyone remember when
Webcrawler.com or Excite.com
were touted as the destination search engine? It's all a part of the natural evolution and
progression of search engines.
Another evolution of the search engine is the creation of the meta search engine. Meta search
engines are similar, in that you type in a term or phrase to be searched. The meta search
engine then gathers results from several different search engines, compiles them, and presents
them in its own search results page.
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The results from a meta search engine will vary, depending on which other engines the meta
engine is pulling from. Dogpile.com, for instance, pulls
results from Google, Yahoo!, MSN, Ask.com, About.com, MIVA.com, LookSmart.com, and others.
This quickly accomplishes what would take a user much more time to open all those browser
windows and type in the same search term over and over again.
However, Dogpile does receive criticism for its compiled search results page. The
sponsored results are mixed in with the "real" results, which can be confusing if
you're not paying attention. It's also hard to believe that the search results are
in any particular order of relevance when broken up with those sponsored results.
Another search engine, Widow.com, uses a tried
and tested algorithm to compile its results and then order them in relevance, without
sponsored results. When doing a side-by-side comparison of the five top search engines
(Yahoo, MSN, Google, AOL, and Fastsearch), you'll see that Widow.com comes up with not
only the most highly ranked results, but some very useful links that the other engines
didn't pull.
To illustrate my point, I looked at how the different search engines handle a specific
search word. If we take a term that has been in the news a lot lately, "foreclosure",
and type that in to different search engines, we'll see different results.
Not surprisingly, Fastsearch had no results on "foreclosure." Though it is one of the
top search engines, its focus is on business and information technology. So it's really
not going to be relevant for anything beyond those topics.
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All of the other search engines (five of them!) had one or more sponsored results at
the top of the page. Dogpile.com, as I previously warned you, had the most sponsored
ads - an astounding 10 sponsored ads on the first results page. Plus, they're all
mixed in with the other results, with just a note at the bottom to let you know it's
an ad or otherwise paid for result.
The only search engine that returned no sponsored results or ads was Widow.com. It
sorted through the results, performed its algorithm magic, and produced variety and
depth in its results page. Better yet, Widow has a nifty search term bar on the left
hand side that allows you to pull up search results for related terms. Talk about
saving time and energy!
Of course, the main reason search engines were developed was because the internet
is so expansive. No human can search the entire web on their own, hoping to stumble
upon the answers and information they're seeking. Search engines are tools to help
users find pertinent information in a timely manner.
Taking a traditional approach to search engines is fine if you have the time, the
motivation, and the desire. Sometimes the best drives are the ones where you only
have a vague destination, right? So I suppose the same can be true of using one of
the top five engines we've mentioned.
But sometimes, thinking outside of the box, can not only inspire new ways of
thinking, but can help push you or your research in a different, better direction.
The most efficient way to do that is to utilize a meta search engine. Try stepping
outside of your usual search strategies and see for yourself why it "is" sometimes
greener on the other side of the fence. There's a whole wide world (web) to discover
and explore!
About The Author
Trey Pennewell is a ghost writer, who regularly writes articles for clients of:
thephantomwriters.com . Trey understands that the secret
to successful article marketing campaigns is to write articles that publishers want to publish and readers
want to read. We hope you enjoyed this article today.

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