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Advanced Link Building - Avoid These 7 Mistakes
By Don Lawson (c) 2008

Recently SEOMoz did a survey among the top SEO experts. The
results were surprising to say the least. None of the SEO
experts could come to a 100 percent agreement on any one
subject! So, if they can't come to an agreement on SEO and
link building (http://www.affiliatewatcher.com/
7-link-building-mistakes-you-should-avoid/), how is the rest
of the world supposed to?

Rand surveyed the Top 37 SEO experts in the World. Basically the
Survey is a series of questions asked of each expert. This group
of experts could not come up with an agreement rating more than
1 on many of the questions!

So now that we know the experts can't agree, I might as well
tell you the mistakes I've made plus the ones I see done by many
Webmasters when link building.

Failing to Procure Reciprocal Links.
I've seen so called SEO Guru's say that reciprocal linking is
dead and they will hurt your site. This just isn't so. The
important thing to remember is to make sure the links you trade
are from quality sites. It doesn't matter if they're PR0, just
make sure they're not from a spam/adult/pharmacy/hate type site.
Reciprocal links can be on a resource page if you run a website
or a Blogroll for you bloggers. Just remember to trade!

Failing to Acquire Low PR Links.
For some reason, many Webmasters do not want PR0 sites linking
to them. This is link building suicide! One day, those PR0 sites
could be the next PR5 or better. Frankly, I don't care who links
to my sites. I can't control it and if they're passing any amount
of authority, and even PR0 sites pass some, I'll take it. It
also looks natural when you have many more low authority sites
pointing to your site than all high PR sites.

Failing to Link Out.
Once again, we're talking about making your site look natural to
the Search Engines, especially Google. Authority sites link out
to other authority sites. Google expects to see this. I can't
tell you how many times Ive had a site stuck in the SERPS only
to get a little boost when I linked to a higher authority site.
So link out to authority sites!

Failure to Check Your Reciprocal Link Partners' Websites.
Once you exchange links with someone, you need to follow up on a
routine basis and make sure the link back to your site is still
there. Some sites go down, accounts are closed, domains
expire and are purchased by someone else, Webmasters change
website topics and some Webmasters simply take your link down
after you exchange links. I've seen people put the "nofollow"
attribute on the links after they've made a trade. I've seen it
all happen, that's why I monitor my link partners and you should
also.

Failing to Use Anchor Text in Your Link.
If someone gives you the opportunity to use Anchor text in the
link back to your site, use it! In my opinion, anchor text in a
backlink is the second biggest off page ranking factor for SEO.
Only the relevancy and authority of the page where the backlink
originates is more important in my experience.

Failing to Cover Up Your Paid Link Footprints.
Look, from here to the end of time, people will sell links. And
from here to the end of time, Google will be trying to find paid
links. And from here to the end of time, you'll see blogs,
websites and blog networks (think Backlink Solutions) get
de-indexed for selling links. If you're going to buy or sell
links as part of your link building plan, you'd better be hiding
your footprint or Big Daddy G is going to find you one dark,
cold and stormy night. There are several ways of hiding your
footprint, I covered one way in my link laundering article a few
weeks ago.

Failing to Build Links.
I see people on the forums all the time asking how they should
go about link building or how to get started link building. Many
say they don't know how and so they don't even try. People! I
hate link building as much as the next person, but it's not
Rocket Science. You may be able to rank high in a low competitive
keyword niche with on-page SEO, but for a competitive niche
where's there's money to be made, you're going to need some
relevant backlinks!

TIP: One of the most effective link building strategies you can
perform is to find out who's linking to your competition and get
links from them. You simply go to Google and type in
link:yourcompetitorssite.com. You'll then get a list of sites
that are linking to your competitor's site. Browse that site to
see if there is a place to put a link to your own site at. If
not, simply Contact the person running the site and ask kindly
for a link. Many times they will not respond, but some will.
Now, out of those sites, do the same thing. See who's linking to
them and get links from those sites!

This is probably the easiest way to get relevant backlinks but
it's a technique very few Bloggers and Webmasters use! Sure it's
tedious and time consuming, but in the long run, those top
rankings will be worth all the time you practiced link
building!
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The website AffiliateWatcher.com brings you these traffic tips.
Don Lawson reviews affiliate programs and affiliate marketing
(http://www.affiliatewatcher.com) techniques and other money
making ventures that helps beginners get started making money
online. See his articles on quick ways to make money online
(http://www.affiliatewatcher.com/
7-quick-ways-for-college-students-to-make-money-online/) at his
blog.
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