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20 Simple Ways To Get Massive Traffic To Your Web Site
By Penny Sansevieri (c) 2008

Embarking on an Internet marketing campaign doesn't have to be
difficult, tricky, or complicated. Here are a few simple ways
(twenty in fact) that you can easily implement to get tons of
traffic to your site right now!

1) Write articles: believe it or not this is an incredible tool
for driving traffic. Well-written, relevant articles can net
quite a bit of activity to your web site. Don't forget to add
your URL in your byline. Articles should be 500 to 2,000 words
in length. You can send articles to sites like: Article City, Go
Articles, Submit Your Articles and Ezine Articles.

2) Social bookmark *everything* - and I do mean everything -
you can bookmark each page of your site and each blog entry you
post. While this might seem tedious, it's worth it. You'll see a
strong increase in traffic if you social bookmark each page on
your site and each of your blog entries.

3) List yourself in the best directories – you'll have to pay
for this but since most people don't do this (since everyone's
looking for a freebie) you could really enhance your traffic by
getting a listing: dir dot yahoo dot com, business dot org, botw
dot org.

4) Get yourself listed at: DMOZ dot org – it's not easy to get
listed there, but worth the effort.

5) Review: if you can review hot new products or books within
your market, head on over to Amazon and start positioning
yourself as an expert. In order to do this effectively you'll
want to create an Amazon profile and make sure and sign each
review with a reference to your URL (your web site). You can
also go to Epinions and Revoo to review products as well.

6) Offer a freebie on Craig's List: you'll be amazed at how
much traffic you get from a single Craig's List ad. The key
here is to send people to a page on your site and make sure they
have to sign up for something (like your email newsletter)
before they can grab their freebie. That way you're not just
getting traffic, you're also building your list.

7) Create a "recommended by" list on your Delicious page – you
can do this by logging on and creating an account and there and
then tagging articles, blogs and other content you think is
important to your readership. Then offer this page as a resource
site. You can add a link to this page in your email signature
line or on your web site.

8) And speaking of your email signature line... do you have one?
If you don't, create one. Believe it or not, people do follow
these links. You'll be amazed how many folks read email
signature lines. I have one and change it several times a year,
depending on what we're doing or promoting or what books I have
coming out.

9) Lend a helping hand: you can be an answer person at Yahoo
Answers – you don't have to spend hours on there, but maybe a
few minutes a week. Make sure and include a link back to your
site following your answers.

10) Set up a social networking site using Facebook, LinkedIn,
or Squidoo. It's free and easy to do, just don't forget the
all-important link back to your site!

11) Make sure your blog has an RSS feed so if you capture a
reader you don't lose them if they forget to bookmark your site
or blog.

12) Join relevant groups at Yahoo groups. You'll find
everything from groups on growing your small business, writing
books, finding your passion, even underwater basket weaving. I
dare you to find one that isn't right for what you're promoting.
When you do find the right group, join and participate as you
can!

13) Podcasting is another great way to drive traffic. Start a
podcast by going to Audio Acrobat. There are other programs you
can use, but I love Audio Acrobat. You can record the podcast
over the phone quickly and easily and then hit the "send" button
on your computer once it's recorded and the system will
syndicate it to 27 podcast directories including iTunes. It's a
great way to let people know about you and your web site!

14) Start a blog and then once you do, start commenting on
other people's blogs, linking to them from your site or adding
them to your blogroll.

15) Inbound links: don't squander your time (or a perfectly
good link) on smaller low-traffic sites. Instead spend your time
going after high traffic, high quality sites. Good sites should
have a PR (page ranking) of 4-6 depending on the market. You can
find out what a site's page ranking is by downloading the Google
toolbar which comes with a PR feature built in.

16) Start an email newsletter: while it may not seem like a
newsletter that you email can drive traffic to your site you'd
be surprised at the effectiveness of this type of promotion. If
your newsletter (like your articles) is interesting and relevant
to your audience, you'll find that it has a huge pass-through
factor, meaning that it is passed from one email subscriber to
another. Also, if you have an email newsletter you should never,
ever go to a single event without your handy signup sheet. Yes,
you can even use offline events to drive traffic to your web
site.

17) And speaking of offline efforts: if you're ever quoted in a
magazine or other publication, make sure and mention your URL as
it's appropriate to the topic. Don't be too pushy about this,
but do not forget to tell folks you have a web site that may be
a great resource for the topic of your interview

18) If you have products to sell, why not get a store on eBay?
This site gets a tremendous amount of traffic and on your sales
page you're allowed to list your URL. It's another great way to
get an inbound link and a way for people to find you.

19) Load a video on YouTube and 57 other video sites (the rest
listed on my Red Hot Internet Publicity blog).

20) While this isn't a tip per se, it's still important. If
you're going to go through all the trouble of getting traffic to
your site, make sure your site is converting this traffic into
something. Get folks to sign up for something, your newsletter,
the RSS feed on your blog. Whatever it is, getting their email
address will help you remarket to them when the time is right.
Studies show that visitors landing on a site often don't buy the
first time. That's ok! You want to get them into your marketing
funnel so you can market to them again and again – not in a way
that's obtrusive, offensive or downright annoying, but in a way
that is helping them with their own mission.

An example of this might be an email newsletter. A helpful,
informative newsletter is a fantastic funnel. A blog is another
great way to keep people in your marketing loop without
bombarding them with "please buy my stuff" email messages. Also,
make sure you know what your traffic numbers are before you
launch into any Internet marketing campaign. By traffic numbers
I mean how many people are visiting your site. You want to know
this so you can gauge a before and after view of your marketing
efforts.
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Penny C. Sansevieri, CEO and founder of Author Marketing Experts,
Inc., is a book marketing and media relations expert whose
company has developed some of the most cutting-edge book
marketing campaigns. Visit http://www.amarketingexpert.com
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