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Top 10 Internet Marketing Tips for 2008
By Gillian Meier (c) 2008

Internet Marketing has grown phenomenally over the last few
years but the shift has quite clearly moved to a market that
is driven by the consumer and that is no longer dictated by
journalists and corporates. Online consumers are responding
more favourably to non-intrusive, relevant and socially
attractive campaigns and have quite frankly had enough of
intrusive, forced online advertising campaigns.

The top 10 internet marketing tips for 2008 are:

1. Optimize your website's content
2. Create a content development strategy for your website
3. Invest in a paid search (pay-per-click) campaign
4. Publicize your website through article marketing
5. Develop a social media marketing strategy
6. Create a Company Blog
7. Experiment with video marketing
8. Engage your audiences with web widget marketing
9. Discover the benefits of mobile marketing
10. Create an effective email marketing strategy

Let's look at each of these in more detail:-

1.  Optimize Your Website's Content:

First and foremost, get your website content right. Make sure it
is easily read by both humans and search engines. An essential
variable applied by Search Engines in the way in which they rank
websites is based on the relevancy of the content that the search
engine is indexing.

2.  Create a Content Development Strategy for Your Website:

In addition to optimizing the existing content on your website,
it is essential that you develop a strategy to continuously
increase your website's content on an ongoing basis. All new
content should be written specifically with the web reader in
mind and should also be optimized for the search engines.

3.  Invest in a Paid Search (Pay-Per-Click) Campaign:

When you pay for traffic (visitors) that click on your
advertisements that are being advertised on search engines, this
is called pay-per-click or search engine advertising. Paid search
allows you to quickly leverage search engine traffic by bidding
for keywords that are related to the products or services that
you promote and sell on your website. Paid search advertising is
particularly beneficial to companies who are not yet well ranked
on search engines through natural search.

4.  Publicize Your Website Through Article Marketing:

Article marketing is regarded by Internet marketing experts as
one of the most effective promotional methods to publicize your
website and to increase the number of back links (incoming links)
to your website content. To ensure ongoing awareness, articles
should be submitted to suitable article directories, content
publishers, article announcement lists and content syndication
(RSS feeds). Each article should be published on your own website
first and should include a bookmark button to encourage social
bookmarking.

5. Develop a Social Media Marketing Strategy:

Studies show that by the end of 2007 more than 60% of top global
companies will have had some form of social media marketing
strategy in place. Corporates and small business owners should
create a clear social media marketing strategy as part of an
integrated communications and marketing strategy. Social Media
has become an essential component of online marketing and search
engines are adjusting their rankings to include search
personalisation. One of the effects of the social media
revolution is an exponential increase in the amount of content
online.

6. Create a Company Blog:

In the past, corporates have focused marketing and communications
efforts on becoming faceless. This has changed significantly.
Where the online consumer has become very much in control,
companies will no longer be able to connect with their customers
in a meaningful and emotional way without having a personality.
More and more companies are starting to realize the significance
of establishing a company personality and we are starting to see
more Corporate Blogs coming alive. Business Blogging will
continue to become more lucrative as more and more people look
to new media such as Blogs and social websites for insight.

7. Experiment With Video Marketing:

There is tremendous power and revenue-generating potential in
Video Marketing. With the rapid ongoing growth of YouTube's
traffic in addition to the emergence of Internet Television
websites, streaming video is dominating the international web
and marketers are quickly scrambling to capitalize on this
exciting channel. As companies seek to simplify video sharing,
video marketing will become more interactive which could have
huge implications for Affiliate marketing.

8. Engage Your Audiences With Web Widget Marketing:

Widgets have made significant strides as an accepted marketing
technique in recent months. Many new Blog oriented services are
launching Widgets providing businesses with the opportunity to
quickly introduce their services and new products to audiences.

Web Widgets are small applets that live in HTML and provide
miniature versions of a specific piece of content outside of the
primary web site. Web Widget Marketing is not only an exciting
new marketing technique; it is fast becoming one of the leading
brand-building marketing strategies for businesses advertising
online.

9. Discover the Benefits of Mobile Media Marketing:

Mobile media marketing has continued to grow at a meteoric pace
as many web companies recognize the huge potential in mobile
marketing. As new technologies emerge and standard websites are
converted to ones that can easily be accessed by mobile devices,
companies will need to ensure that their websites are
mobile-friendly. This leads the way for new and innovative
opportunities to provide the consumer with improved brand and
marketing experiences.

10.  Create an Effective Email Marketing Strategy:

Introduce an effective Email communications strategy as part of
your marketing strategy to grow your existing customer base and
to expand your client base significantly through permission
marketing and regular targeted communications. Engaging your
customers with relevant, targeted information when, where, and
how they want it is crucial to marketing success. By combining
technological advances with tried-and-tested best practices, the
future still looks bright for email marketers.

To conquer commercial combat, a significantly powerful Internet
presence, supported by a brilliant E-Marketing Strategy, is
paramount to ensuring that you remain competitive, increase
revenue and magnetise your customers!
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Blue Magnet is an Internet Marketing Training & Consulting
company in South Africa. Visit http://www.bluemagnet.co.za
for more information.
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