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Optimizing Tactics For Generating Website Traffic
By JD Reilly (c) 2008

Internet marketing has been around for as long as there has
been the internet. It really took off, though, once the World
Wide Web caught fire in the late 1990's.

What many people new to internet marketing lose site of, or
perhaps didn't know to begin with, is that internet marketing is
based on the fundamental principles of marketing. It just so
happens that internet marketers use those principles with a new
medium, the web, to reach buyers.

The fundamental principle of marketing is - if you want to sell
anything, you need prospective customers.

For many people, knowing how to generate massive amounts of
traffic is the "missing link" to internet marketing.

Everyday there are lots of people who struggle to create
websites and products, make them look pretty good and
then... nothing. Everything was built and nobody showed up!

This is one of the biggest reasons people quit before they are
successful.

It doesn't have to be that way. There is no exact strategy that
is guaranteed to bring you millions of visitors everyday.
However, there are proven techniques for generating huge amounts
of traffic, some very quickly and some for free.

Higher traffic increases the potential for sales and referral
commissions. The goal is to increase search engine traffic
because this means a wider audience and long-term profit from
various sources like ads. That is why there is such a lot of
innovation in the field of search engine optimization (SEO).

Long Tails and How They Help

One of the most recent techniques, and a very effective one at
that, is the use of LONG TAIL keywords to direct search engine
traffic to your website.

The term may sound intimidating, but all it refers to is a new
marketing trend. In the past, a few major keywords were
identified to pull traffic through search engines. In the new
model, websites will be drawing their business from a large
variety of low-volume search queries or phrases. So, it's
goodbye to all those oft-used, clichéd keywords.

This brings about a paradigm shift in your strategy to identify
keywords and phrases. Instead of opting for the most obvious
keywords like 'Making money online', web marketers now have to
identify several keyword phrases that attract streams of low
volume traffic. The combined action of several streams of
low-volume traffic will eventually add up to high revenue.

To identify Long Tails or multi-word search queries (for that
is what they are), you have to pick out the actual phrases that
visitors use to arrive at your website. These key phrases are
more specific than general. They embody the specific information
users are looking for. So, a phrase like "Top 5 SEO techniques
to make money online" will pull in more targeted traffic than
'making money online'. Ultimately, such a strategy leads to an
overall increase in web traffic.

For example, 'Self-hypnosis' is a general keyword. The keyword
phrases within this niche would be 'Self-hypnosis to lose
weight' or 'using self-hypnosis techniques to improve memory' or
'benefits of self-hypnosis for controlling anger'.

Methods to Identify Keyword Phrases

Use tracking programs: Certain automated programs generate a
number of subject-specific keyword phrases. But you will still
have to filter and select specific phrases from a long list of
results. Further to this, you may have to run your selected
phrases through a search volume analyzer, to zero in on the top
phrases.

Keyword research tools: Tools like Google's Keywords Tool can
help determine the popularity of keywords, thus enabling you to
develop a wide variety of secondary keywords to increase web
traffic to your site. Stringing together these words should
enable you to identify keyword phrases.

Search boxes: Using on-site search boxes will enable you to
monitor specific keyword phrases your visitors are looking for.
This way, you get direct feedback from your visitors. This is an
amazing method you can use to learn more about the general
public's search habits.

Check out your competition: Find out what phrases they are
using. Search their meta tags, titles and headers. Here, all the
work has been done for you. You only need to fine-tune the words
and string them together to make phrases that will pull lots of
search engine traffic. Keyword parsing tools help you analyze
other websites.

Advantages

By using keyword phrases, you reap a number of benefits:

• High search-engine rankings: Competition will be weaker for
the phrases you have identified so you can easily climb to the
top of search engine rankings for your particular choice of
phrase.

• Higher conversion rates: Since you are using the actual
phrase your visitors are looking for, the website traffic you
get is highly targeted. People who come to you in this manner
are more likely to click the 'Buy Now' button than people who
come in out of curiosity.

• Increased inflow: Since you will be using many keyword
phrases, you will build up several streams of low-volume
customers. These streams will increase your search engine
traffic.

• Make more money: Your monetizing potential is high when you
pull in search engine traffic because people who come to you are
serious about your product, service or information. They are
more likely to subscribe to your newsletter or RSS feeds.

Using Long Tails on your websites or Blogs will undoubtedly
increase web traffic to your site.

And of course, more traffic is always good news!
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JD Reilly is committed in helping others succeed at marketing
online products and implementing strategies for success. The
success is built upon-- A focused target market, A product
people are hungry for, A marketing strategy, Automation. Learn
more NOW: http://tinyurl.com/34jgdk
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