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10 Secrets to Using Twitter to Attract More Followers and Get More Clients
By Donna Gunter (c) 2008

I do wonder at times if some Twitter users have any time to get
any work done. Several of the more prolific ones that I follow
swear they spend no more than 30 minutes a day on Twitter, but
I really find that hard to believe. Many times it seems they
are twittering just to say something, like "Good morning
Twitterverse" when they begin their day, give more details than
I want to know about what they had for lunch, what their children
said to them, or when they take a nap.

I realize that this is part of the "like, know, and trust"
process that enables people to get to know each other, but
sometimes it's simply too much information..LOL. I'm
Twittering primarily to market my business. Consequently, I try
and limit my personal twitters to no more than 2 per day. My
clients, who create Twitter accounts for marketing, as well,
tell me, "I'm signed up. Now what in the world do I Twitter
about? How do I market my business with this tool?"

Here are 10 strategies that I use regularly to market my
business and my expertise via Twitter. Remember, you have only
140 characters for your tweet (Twitter post).

1. How you're helping clients. Talk about specific ways that
your business helps clients and use their Twitter ID if you
have their permission, i.e. "Just finished @clientname brainstorm
great Internet marketing plan for 2009" or "Finally finished
setting up Quickbooks for local hardware store -- now they can
invoice their clients"

2. What you're doing in your own business. This is a perfect
time to tell others when you're blogging, writing an article,
creating your weekly ezine, recording your podcast, i.e.  "Had
great interview with Jane Smith today on speaking to grow your
biz. Great ideas! Subscribe to podcast & listen here "

3. Useful tool or resource you've found. I run across these all
the time in my daily activities, and Twitter is a perfect place
to share,. i.e. "Found great new Firefox plug-in to monitor &
check multiple Gmail accounts at same time at " or
"Read great blog post on working at home with kids under 5 at
(URL here)"

4. Ask a question. Need some ideas or some quick brainstorming?
Twitter is an ideal place to gather opinions, i.e. "Help!
Desperately seeking new laser printer. Recommendations?" or "How
do I find training organizations online?"

5. Conduct a survey. What do your Tweeps think about a
particular issue? Ask them via Twitter, i.e. "Quick poll: Do
you get more clients from Facebook or Twitter? Respond at
(URL here)"

6. Report on live events. The latest Twitter trend seems to be
tweeting what's happening at conferences or workshops. In order
for Twitter users to follow a particular event, it's usually
referred to by a name preceded by a # sign, as in #JVAlert, for
example, to make it simpler for people who want to follow those
posts. So, if you were at an event, you might tweet "#JVAlert
John Smith speaking on affiliate programs. Just got great idea
on training affiliate managers!" Just don't get so wrapped up in
tweeting that you ignore the content delivered in the conference!

7. Product or service launch. If you're about to launch a new
product or introduce a new product, let your Twitter followers
know, i.e. "Pre-launch pricing for new DVD set about how baby
boomers can start an online biz. Get $100 early bird discount at
(URL here)"

8. Responding to others with advice or answers. The way to build
professional relationships on Twitter is to help your tweeps.
So, if someone asks a question, comments about something to which
you have a response or an idea, or you want to ask a followup
question, this is the perfect place to do so.

9. Acknowledging new followers. I've noticed a recent trend of
acknowledging people who've decided to follow a Twitter user in
the past day or so. I initially thought that others were doing
this as a measure of popularity, but what I've come to realize
is that it's actually helping out the new followers because it
exposes their Twitter profiles to others who may have never
heard of them and who might like to follow them. So, to thank
your followers, you'd tweet, "Welcome new followers @twittername,
@twittername, etc."

10. Automate your tweets. Many of my tweets have been automated
and connected to other things I do. TwitterFeed turns all of my
blog posts into tweets. aWeber turns each ezine issue into a
tweet. EzineArticles.com tweets my followers every time I publish
an article through their service. Typically all that's involved
here is connecting the particular service to my Twitter account.
Once all the services are connected, I get free and automated
Twitter posts with no additional effort on my part.

Twitter can be a great time-waster or a wonderful way to market
your business and leverage your expertise online. Follow these
10 strategies and you'll begin to attract more followers and get
more clients through social networking.
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Online Business Manager and Online Business Coach Donna Gunter
helps independent service professionals learn how to automate
their businesses, leverage their expertise on the Internet, and
get more clients online. To claim your FREE gift, TurboCharge
Your Online Marketing Toolkit, visit her site at
http://www.OnlineBizU.com . Follow Donna on Twitter:
http://twitter.com/donnagunter
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