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10 Most Useful Free Google Marketing Tools
By Titus Hoskins (c) 2008

Google is celebrating its 10th anniversary this year. Happy
Birthday Google!

One way Google is celebrating this event is through funding 10
million dollars for the idea that can help the most people. An
idea that could have the most impact on our world.

It's an ingenious way to celebrate Google and what it stands
for... a birthday gift to everyone.

You can find out more about Google Impact Project here: 10 to
the 100 (http://www.project10tothe100.com/index.html)

Google Has Already Impacted Many People

Like a lot of webmasters and marketers out there, I am very
grateful to Google. Mainly because Google has been very good
to me and has made my online livelihood possible with organic
rankings, Adsense revenue, Adwords...

Maybe I could have done it without Google, but it would have
been a much more difficult job. And it's very hard to imagine
a world without Google.

It's also hard to believe Google has only been around for 10
years... it has made all the difference to my online marketing.
I have used Google and Google Tools every day for the last six
or seven years.

And it seems Google is only getting stronger and better. The
new Google Chrome browser will only add to the long list of
Google's helpful offerings to the public.

With this thought in mind, here is my (biased) list of the most
10 useful marketing tools Google has produced.

10 Most Valuable Free Google Marketing Tools

Google has become the dominant search engine on the Internet. It
would be hard to imagine a web without Google. For that matter,
it would now be hard to imagine a world without Google. As
frightening as that may seem to many people, it is none the less
true.

For better or worse, Google has permeated into almost every
aspect of our everyday life. Being Googled is now a common
expression and an act carried out by millions of users around
the world each day. New Google products and services are coming
on stream at a staggering pace, further increasing Google's
impact on our lives.

Despite this dominating presence, many people still don't
realize Google offers some excellent free marketing tools for
marketers and webmasters. Marketing tools which can prove
extremely valuable to any webmaster or marketer trying to
promote their sites or products online. Useful tools that will
make your promotions easier and much more profitable.

Don't be fooled by the 'free' label, these marketing tools might
be free but they are also valuable. One even wonders why Google
would be giving away these tools and services for free? It
probably makes good business sense in the long run. By providing
these free tools Google is fostering a lot of company good-will
and building up the Google brand name in the process. Good PR is
good business.

Every marketer and webmaster should be taking advantage of
Google's good-will and snapping up these professionally run
services and marketing tools. Here's a quick run-down of
the 10 most valuable free Google Internet marketing tools:

1. Google Analytics (http://www.google.com/analytics/)

Perhaps the premier marketing tool offered by Google. It will
prove helpful to both the marketer and the webmaster. Google
Analytics gives you a daily snapshot of your web site. Google
Analytics analyzes your traffic, where it comes from and what
it does once it enters your site. You can monitor up to three
sites for free.

Google Analytics is extremely valuable in analyzing your
marketing funnel. It tracks all the steps leading up to your
sales or checkout page. Vital information for raising your
conversion rate and ROI.

You may be placed on a waiting list for this highly in demand
service from Google.

2. Google Sitemaps
(https://www.google.com/webmasters/sitemaps/docs/en/about.html)

Webmasters can use Google Sitemaps to almost instantly place
newly created pages on their site into the Google Search Index.
This is a XML file that is uploaded to Google as new pages are
added on your site. Needless to say this can be a valuable
service for any webmaster or marketer who wants to get their
information on the web quickly.

3. Google Alerts (http://www.google.com/alerts)

Be notified when someone or another site lists your site or
mentions your name. Great way to keep track of all your online
activities. Great way to monitor all your online business
interests and products.

4. Google Froogle (http://froogle.google.com/)

Froogle is Google's price directory! It simply lists all the
cheapest prices for different products on the web. For marketers
and webmasters who are promoting products, it should be studied
and analyzed. Optimizing your site's content for Froogle may
prove to be very beneficial.

Follow Froogle or Google directions exactly on how to list or
display products on your site. Froogle will spider your site
and display your prices and products to thousands of targeted
customers. That, as they say, is priceless.

5. Google Checkout (https://checkout.google.com/)

Not exactly free but for those marketers who use AdWords - for
every $1 spent on AdWords you can process $10 for free. You can
also place the shopping cart logo on your AdWords ad and take
advantage of the prestige and trust the Google brand name has
built up.

Over time marketers may find this tool to be very effective and
valuable.

6. Google eBlogger (http://www.blogger.com/)

Blogging has become vitally important to the health and
functioning of your web site. No site should be without at least
one blog and RSS feed. Creating a blog (online journal) on the
topic of your web site or product will bring in extra traffic
and targeted customers. eBlogger is a simple free blogging
service that even lets you publish or post your blog files to
your own web site server. Keep in mind, each blog has that all
important Google Blog Search bar.

7. Google Toolbar - Enterprise Version
(http://toolbar.google.com/T4/enterprise/)

Try the new enterprise version of the Google Toolbar for your
company or business. Integrates countless features with all
your employees or corporate network. These could include a
common customer database, company calendar, financial news...

Keep in mind, Google also ranks every page it indexes on a scale
of 0-10. While it is important to know the Page Rank of your own
pages, it is even more important to know the PR of your
competitor's pages. You can use the toolbar to get the PR of
each page you're visiting. Extremely helpful information for
webmasters and marketers to know when forming online linking or
business arrangements.

8. Google Groups (http://groups.google.com/)

Every marketer knows the important of having a large contact
list of people with a similar interest. Social networking will
play an ever increasing role in your success on the web. Just
look at the growing popularity of sites like MySpace and
LiveJournal.

Google groups is another form of social and business networking
that every marketer should be aware of and pursuing.

9. Google Adsense (https://www.google.com/adsense/)

One simple way to monetize your web content is to use Google
Adsense. Just place the Adsense code on your site and receive
a check from Google each month. For webmasters who are not
really into online marketing (do such creatures exist?) Adsense
can be a painless way to earn extra income from your site.

For professional marketers, using the Adsense system can supply
a tremendous amount of marketing information on the keywords in
their particular niche. It keeps the marketer informed on what
keywords are being bid on and how much advertisers are willing
to pay.

Adsense also has an excellent real-time tracking system you can
use to keep track of all your important web pages.

10. Google Docs (http://docs.google.com/)

A recent addition to Google's stable of free products. Google
Docs (Writely.com) is a full featured online writing editor with
spellcheck and great collaborating features. It also lets you
publish your content directly to your blogs. One feature that
may be of interest to marketers, is that it lets you save files
in the popular download format of PDF.

Let's face it, until video takes over the web in four or five
years time - the written word is still king on the net. It is
the medium that markets, promotes and sells your content or
products. Writely will help you write better.

Honorable Mention - Google Trends (http://www.google.com/trends)

This Google program will let you search popular trends,
important for marketers searching for the latest hot product
to promote. You can also break down these trends by different
regions.

Final Note

Please take note that signing up for a Google account will
usually help you in obtaining most of these free services or
programs. Some of these programs may have to be applied for
individually. But be assured, all these free Google marketing
tools are well worth your time and effort. They will make your
marketing easier and they will help any webmaster or marketer
run their online business more efficiently.
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The author is a full-time online marketer who has numerous
websites. For the latest web marketing tools try:
http://www.bizwaremagic.com . If you liked the SEO tips above,
why not try this Free 7 Day Traffic Course:
http://www.marketingtoolguide.com .
2008 Titus Hoskins. This article may be freely distributed if
this resource box stays attached.
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