SiteProNews: September 19, 2008 Feature Article

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10 Quick Tips For Making Your Large Graphics Load Faster
By Heather Colman (c) 2008

There's nothing worse then having to sit and wait while the
images are loading on your webpages. We've become a society of
convenience with microwaves, instant soup and lightening fast
servers. We want things in the blink of an eye.

Your visitors expect nothing less when they land on your site.
You've only got a couple of seconds before they hit that back
button.... and they are gone... to a faster site that will give
them the information they want instantly!

Here are 10 quick tips for decreasing the load time on your
graphics.

1. Use Height and Width (Size) Attributes.

Example: width="144" height="259"

Every time a browser loads a webpage it looks for the the
height and width attributes (size) of each image in your html
code so it knows how to lay out the text and the graphics on
that page.

This all takes place instantly behind the scenes. When the
proper attributes are used, the browser loads the text before
the graphics. This is good. It's faster this way.

If you don't use the attributes, it causes a delay waiting for
the browser to download the images first and then lay out the
text. The browser has to play catchup. It can't load text onto
the screen until it has figured out the exact size of the
graphics.

Make sure to use attributes on all your graphics, even those
little tiny ones, like buttons and bullets.

2. Size Your Image Correctly

Lets say you're trying to place an image with a file size of
30k and height & width attributes of 300 pixels wide by 400
pixels high in a spot on your webpage that is designed to hold
an image sized at 200 pixels wide by 300 pixels high.

To accomplish this you've changed the height & width attributes
in your html code to 200 x 300.

You may think that since the image will be displayed at the
lower size (200x300), the file size will be smaller and the
image will load faster.

Not true. Regardless of what size attributes you use, that file
size is still 30k and it will load at the same speed any other
30k image does.

Use an image editor to change the size of the image to the
correct dimensions first. Then use the correct size attributes
in your html. By resizing the image before you plug it into your
html code, the file size will be smaller and the browser will
load it quicker.

3. Animations

Animations are attention getters, but they quickly become
annoying. They also slow down the loading of your page.

Limit the number of animated graphics on your page and set your
annimation at a specific number of repetitions rather than
allowing them to loop endlessly.

4. Use the Correct Image Format

If your image is simple with a small number of colors try
converting it to a gif format. Good choices for this are
clipart, bullets, buttons, charts and such.

A word to the wise. Not all images are suited for the gif
format. Complex images, photos or those with enhancements such
as reflections and drop shadows don't display well in this
format.

The jpg format is suitable for complex images with lots of
color variations. A good example of this is a photograph.

The png format can be used for either. The high end png
format (png-24) produces a beautiful transparent image and
maintains any enhancements you've included. The file sizes are
generally higher so if you're at all concerned about load time,
you may not want to consider the png format unless you have the
software and skills to slice your images. (See Tip #5)

5. Slice Those Images

Image slicing is a technique used to breakdown a large image
into smaller pieces to make it load faster.

I use the image slicer feature in Photoshop but there are also
many options available to do this if you don't use Photoshop.

Search for "Image Splitter" - without quotes in your favorite
search engine for list of resources for slicing images.

6. Limit the Number of Graphics you Place on Each Page.

If your pages are loading too slow, consider removing some of
the images. Keep only those that absolutely necessary.

7. Use Thumbnails

Use a java script to display a thumbnail and load the larger
image only when the reader rolls their mouse over the thumbnail.

I use this technique when I have a lot of images I want to put
on one page, but the page would be too big if I included them
all at normal size.

I got this script from Dynamic Drive. As long as you keep their
copyright notice in the html code you can use their scripts at
no cost.

8. Browser Cache

Graphics and text are stored in what's called cache on your
hard drive. This makes it easier and quicker to load files that
are displayed in your browser. It loads them from the cache
rather than over the net each and every time, if it's available.

To improve your visitors experience, take advantage of their
browser cache. The best way to do this is by not putting
identical images in more than one folder, subfolder or directory
on your server. If the browser always calls the image from the
same folder, it loads much quicker.

9. Optimize Your Images

Optimizing your images is a great way to reduce the load time.
I generally optimize images I make for my clients to about 60%.
I've found this to be the magic number that reduces the file to
a reasonable size yet doesn't compromise the quality of the
image.

I caution you on optimizing further. Greater percentages of
optimization may leave your images blotchy with speckled blocks
of color. It will often make your colors look washed-out and
you may lose some of the fine details.

10. Progressive Optimization

A sneaky little trick I've learned is to select progressive
settings when you're optimizing your images.

This doesn't really make your images load faster, however, they
do load first at a very low resolution and continue to load
progressively, with more detail, until they are fully loaded.

Your visitor at least has something to view and content to read
while the loading process finishes up. This technique works with
JPG, JPEG, PNG and GIF 89 file types.

In Conclusion

As we progress into the Internet future there will come a time
when our connection speeds are so fast the speed at which
webpages load won't be an issue. News information and graphics
will flash across your screen at record breaking speeds. We'll
get there. Maybe not in the next few years but eventually we
will. History has already taught us that the technology is here.
It's only a matter of time before we see it.

But until that happens how quickly our webpages load is
something we need to take responsibility for.
================================================================
Graphic Designer Heather Colman helps virtual assistants,
coaches, and other professionals online bring visual impact and
depth to their products with custom 3d images and website
graphics. Visit her site at: http://CustomDesignGraphics.com
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